With TBR’s Devices market and competitive intelligence research, gain insights into interrelated ecosystems, including those of device vendors, platform providers, suppliers and technology partners across consumer and commercial spaces.
A free trial of TBR’s Insights Center platform gives you access to our entire Devices research portfolio and the ability to customize and curate reports detailing our analysis based on your company’s specific needs.
Trends we’re watching in 2025:
- Whether initial use cases and proof-of-concepts for AI PC lead to broader enterprise adoption in 2025
- Evolution of digital workplace solutions including enhanced AI features
- Whether new AI PC launches and the end of Windows 10 support can boost the underperforming consumer PC market
Explore TBR Devices Coverage
Market & Competitor Benchmarks
Market and competitor benchmarks provide a comparison of vendor performance in a market, including analysis on vendor strategies, financial performance, go-to-market and resource management. The research graphically portrays comparisons of vendors by myriad metrics, calling out leaders, laggards and business models. Defensible, data-informed views of market opportunity and operational best practices are highlighted in each publication. TBR also provides benchmark data in Excel pivot tables.
Current Market & Competitor Benchmarks:
- Devices Benchmark
Market Forecast
Market Landscapes
TBR’s vendor reports, snapshots and profiles provide deep-dive analysis of a single vendor across corporate strategies, tactics, SWOT analysis, financials, go-to-market strategies and resource strategies. Vendor performance is put in the context of market opportunity and competitive environment and our assessment shows where a vendor will success and its future market position.
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Oracle’s Full-stack Strategy Underscores a High-stakes Bet on AI
/by Catie Merrill, Senior AnalystThough not immune to the risks and uncertainties of the AI market at large, Oracle is certainly executing, with the bulk of revenue from AI contracts already booked in its multibillion-dollar remaining performance obligations (RPO) balance. And yet, as OCI becomes a more prominent part of the Oracle business, big opportunities remain for Oracle, particularly in how it partners, prices and simply exists within the data ecosystem.
Lenovo Aims to Become a Global Solutions Provider through Strategic Partnerships and AI-driven Innovation
/by Ben Carbonneau, Senior Data AnalystWhile Lenovo’s portfolio and go-to-market strategy may differ slightly by geography, the company’s pocket-to-cloud and One Lenovo initiatives remain the same around the world and are the basis for the company’s differentiation in the market — a theme during every session of the conference. From smartphones to servers, Lenovo is vying for share in every segment, and by investing in the unification and openness of its portfolio, whether it be through the development of homegrown software or new ecosystem partnerships, the company is positioning to grow in the AI era. Changing its perception from a PC powerhouse to a solution provider remains one of Lenovo’s largest challenges, but the company’s work in sponsoring and supporting FIFA and F1 with its full-stack technology capabilities demonstrates its willingness to invest in overcoming this hurdle.