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Trends we’re watching in 2025:
- Scale, innovation and even repatriation will moderate cloud market growth in 2025
- Microsoft will narrow the gap with AWS in IaaS & PaaS market share, en route to leadership in 2027
- SaaS vendors will shrug off growing GenAI disillusionment, focusing on the long term by prioritizing GenAI agents within their development strategies
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Market and competitor benchmarks provide a comparison of vendor performance in a market, including analysis on vendor strategies, financial performance, go-to-market and resource management. The research graphically portrays comparisons of vendors by myriad metrics, calling out leaders, laggards and business models. Defensible, data-informed views of market opportunity and operational best practices are highlighted in each publication. TBR also provides benchmark data in Excel pivot tables.
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TBR’s vendor reports, snapshots and profiles provide deep-dive analysis of a single vendor across corporate strategies, tactics, SWOT analysis, financials, go-to-market strategies and resource strategies. Vendor performance is put in the context of market opportunity and competitive environment and our assessment shows where a vendor will success and its future market position.
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Salesforce Fills Its Data Governance Gap, Assembling an End-to-end Platform to Power Agentic Workflows
/by Alex Demeule, Senior AnalystBy bringing governance, metadata and ingestion capabilities in-house, Salesforce will fill critical platform gaps that limit the company’s ability to scale Agentforce and deliver on its broader AI vision. The pieces now fit: a unified stack spanning CRM, data and AI. Execution, of course, is the next hurdle. Agentforce is still in the early days of development, and the company’s ability to drive meaningful ARR from the platform will depend on sustained growth, smart ecosystem plays and clear ROI for customers. But once Informatica is in place, Salesforce will be better equipped to turn its AI ambitions into enterprise outcomes — and to do so in a unified way.
PwC Japan: Trust, Unity and Focus
/by Bozhidar Hristov, Principal AnalystOn April 15 and 16, PwC Japan hosted over 20 analysts, a partner and PwC executives for a day and a half summit at the company’s Technology Laboratory in Tokyo. Chief Strategy Officer and Chief Innovation Officer Kenji Katsura set the tone when opening the meeting by explaining that over the course of the event attendees would be hearing from leaders across PwC’s businesses — including audit, tax, deals and consulting — highlighting the importance of PwC’s strategy to deliver the full range of the firm’s expertise to clients. While ensuring that PwC’s services remain highly relevant to clients in Japan, the firm’s GTM strategy is closely aligned with its global network. This alignment allows PwC Japan to leverage the best practices and innovations from across the network while also contributing homegrown insights and advancements that can benefit clients worldwide.