The impact of the COVID-19 pandemic became more significant for U.S. operators in 2Q20 as temporary store closures caused consumer activity, including gross subscriber additions and churn rates, to dampen in the quarter. Though operators will not experience significant subscriber losses amid the pandemic as cellular connectivity is essential for most consumers, economic challenges are causing some customers to seek less expensive service options. For instance, the prepaid market is undergoing a resurgence as the segment is spurring subscriber growth from price-sensitive customers. The low price points of cable wireless offerings are also helping to attract economically challenged consumers.
The U.S. & Canada Mobile Operator Benchmark details and compares the initiatives of the largest U.S.- and Canada-based operators, including financial performance, go-to-market initiatives and resource management strategies.