Devices

Devices and Platforms

Industry benchmarks provide a comparison of vendor performance in a market, including analysis on vendor strategies, financial performance, go-to-market and resource management. The research graphically portrays comparisons of vendors by myriad metrics, calling out leaders, laggards and business models. TBR also provides benchmark data in Excel pivot tables.

TBR’s Devices and Platforms Benchmark highlights the revenue and performance of the top 15-plus vendors in the devices market across a diverse set of product segments. The report details the major segment and industry drivers and trends that have been propelling the devices market, in addition to examining individual vendors’ strategies and tactics and analyzing their performance overall and within each of the three major segments.

INCLUDES

Excel Workbook featuring current and historical data

CADENCE

Quarterly (publishes in January, April, July and October)

SEGMENTS

PC
Smartphone
Tablet
PC Platforms (Windows, macOS, Chrome)
Mobile Platforms (Android, iOS, Windows)

VENDORS

Acer
Amazon
Apple
Asus
Dell Technologies
HP Inc.
Huawei
Lenovo Group
Microsoft
Samsung Devices

METRICS

Revenue
Gross Margin
Sales & Marketing as a Percentage of Revenue
General & Administrative as a Percentage of Revenue
R&D as a Percentage of Revenue
Total Operating Expenses as a Percentage of Revenue
Operating Margin
Net Margin
Revenue Year-to-year Change
Gross Profit Year-to-year Change
Sales & Marketing Year-to-year Change
General & Administrative Year-to-year Change
R&D Year-to-year Change
Total Operating Expenses Year-to-year Change
Operating Income Year-to-year Change
Net Income Year-to-year Change
SG&A as a Percentage of Revenue
SG&A Year-to-year Change
Headcount Year-to-year Change
PC Revenue Year-to-year Change
PC Revenue
PC Gross Margin
PC Units
PC Units Year-to-year Change
PC AUR
PC AUR Year-to-year Change
PC Gross Profit Year-to-year Change
Tablet Revenue Year-to-year Change
Tablet Revenue
Tablet Gross Margin
Tablet Units
Tablet Units Year-to-year Change
Tablet AUR
Tablet AUR Year-to-year Change
Tablet Gross Profit Year-to-year Change
Smartphone Revenue Year-to-year Change
Smartphone Revenue
Smartphone Gross Margin
Smartphone Units
Smartphone Units Year-to-year Change
Smartphone AUR
Smartphone AUR Year-to-year Change
Smartphone Gross Profit Year-to-year Change
Americas Devices Revenue
APAC Devices Revenue
EMEA Devices Revenue
Americas as a Percentage of Revenue
APAC as a Percentage of Revenue
EMEA as a Percentage of Revenue
Americas Revenue Year-to-year Change
APAC Revenue Year-to-year Change
EMEA Revenue Year-to-year Change
Total Devices Employees
Sales Headcount
Marketing Headcount
General & Administrative Headcount

GEOGRAPHY

Americas
APAC
EMEA


To read related content, register for upcoming webinars and learn how TBR Insight Center™ can help your business succeed, visit https://linktr.ee/tbrinsightcenter.

Interested in learning more?

Schedule your demo here!