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91

Fujitsu Expands AI Strategy in Europe, Emphasizing Collaboration, Compliance and Customization

TBR has reported extensively on Fujitsu’s evolving AI capabilities and offerings, noting in a special report in May 2024: “TBR appreciates that Fujitsu’s combination of compute power and proven AI expertise makes the company a significant competitor and/or alliance partner for nearly every player fighting to turn GenAI [generative AI] hype into revenue. Second, Fujitsu’s vision of ‘converging technologies’ aligns exceptionally well with the more tectonic trends TBR has been observing in the technology space, indicating that Fujitsu’s market positioning is more strategic than transactional or opportunistic.” Add in Fujitsu’s deepening experience in delivering AI solutions to AI clients, and TBR continues to see tremendous near-term opportunity and growth for Fujitsu and its ecosystem partners.

93

Google Cloud Cements Values of Enterprise Readiness, Full-stack AI and Hybrid Cloud at Next 2025

When discussing Google Cloud’s three key attributes, Kurian first highlighted how Google Cloud Platform (GCP) is optimized for AI. Based on our own conversations with IT decision makers, this claim is valid: many customers enlist GCP services purely for functional purposes, as they believe they cannot obtain the same performance with another vendor. This is particularly true of BigQuery, for large-scale data processing and analytics, and increasingly Vertex AI, which now supports over 200 curated foundation models for developers.

94

The Big 5: Key Intelligence Questions from the Big Four

TBR Talks: The Big 5: Key Intelligence Questions from the Big Four
TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
The Big 5: Key Intelligence Questions from the Big Four
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TBR is still hearing these five questions from the Big Four — KPMG, EY, PwC and Deloitte — and in this episode of “TBR Talks,” we leverage our recent publications on the firms to address these questions on internal operational challenges of the Big Four consulting firms

95

Trade Wars and the Professional Services Fallout: Talent, Growth and Operational Models in Flux

Trade wars and tariff uncertainties conjure up visions of cargo ships, ports, factories and stacks of goods stranded by economic chaos, not consultants and IT services professionals. Fear, uncertainty and doubt are usually good for the consulting business, while the higher costs of running a business fuel demand for more outsourcing. This time, things might be different. This trade war, even if partially suspended for now, may significantly disrupt professional services, especially if tariffs continue creeping into new areas and the trust deficit continues to grow. Steel now, services later.

96

AI PC Hype vs. Reality: What 2025 Holds in Store for the PC Market

TBR Talks: AI PC Hype vs. Reality: What 2025 Holds in Store for the PC Market
TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
AI PC Hype vs. Reality: What 2025 Holds in Store for the PC Market
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Research Analyst Alek Maxfield and Senior Analyst Ben Carbonneau share insights into the performance forecasts and emerging solutions of leading semiconductor providers and OEMs.

97

Here Comes KPMG: Client Trust, Alliance Focus and Tech-enabled Strategy Emphasized at 2025 Global Analyst Summit

One could argue that many of KPMG’s steps, including launching partner-enabled industry IP, reinforcing trust, developing regionally organized operations, outlining a select few strategic partners, and investing in platform-enabled service delivery capabilities, resonate with the moves taken by many of its Big Four and large IT services peers. We see two differences: KPMG is laser-focused on exactly which of the strategies above to amplify, rather than taking a trial-and-error approach, and KPMG has an opportunity to ride the wave of a once-in-a-century professional services market transformation.

98

TBR Announces On-demand Availability of 1Q25 TBR Insights Live Webinars

Technology Business Research, Inc. (TBR) is pleased to announce on-demand availability of all TBR Insights Live webinars that aired during 1Q25. Each session features TBR’s top experts discussing key trends, recent analysis and market dynamics across covered industries. 1Q25 webinars can be viewed on our YouTube channel, and presentation decks can be downloaded via the linked titles below.

99

Comcast Business Nears $10B in Annual Revenue and Accelerates Enterprise Growth but Faces Headwinds from Competitive and Macroeconomic Pressures

2025 Comcast Business Analyst Conference, Philadelphia, April 2-3, 2025 — A select group of industry analysts gathered at the Comcast Center in Philadelphia to hear from Comcast Business leaders about the unit’s progress and success with its sales and go-to-market strategies. The central theme of the event was “Everything, Everywhere, All at Once,” which reflects […]

100

2025 GenAI Predictions for IT Insiders

TBR Talks: 2025 GenAI Predictions for IT Insiders
TBR Talks: Decoding Strategies and Ecosystems of the Globe's Top Tech Firms
2025 GenAI Predictions for IT Insiders
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TBR Senior Vice President Dan Demers joins Patrick to discuss how global systems integrators, telecom vendors, hyperscalers and others are deploying GenAI internally to improve operations as well as how they are delivering GenAI solutions to enterprises across the global ecosystem.