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4Q24 TBR Insights Live topics include strategic alliance management, the U.S. telecom B2B market, the emerging India opportunity, monetizing generative AI (GenAI) in cloud, the evolving IT infrastructure landscape, the private cellular networks market, and the hyperscaler ecosystem landscape
PwC’s fundamental value proposition around trust and client intimacy reflects the firm’s strong governance, risk and compliance (GRC), cybersecurity and technology capabilities. TBR views risk and cybersecurity offerings as natural enablers for client discussions around business model reinvention and — when complemented by credible customer zero use cases across multiple domains, including AI — an extension of trust throughout a client’s ecosystem.
TBR Spotlight Report: AI & GenAI Market Landscape, highlighting GenAI trends and developments through the lenses of the IT Services and consulting, cloud and software, infrastructure, telecom and devices
TBR Spotlight Report: Telecom Infrastructure Services Benchmark, featuring insights on external spend on services by communication service providers, including telcos, cablecos and hyperscalers, on or related to communications and IT infrastructure
Learn why strategy consulting will rebound in 2025, and which consultancies will benefit; how GenAI-enabled solutions will upend organizational structures and business models for IT services and consultancies, even as enterprise adoption of GenAI slows; and how the emergence of ecosystem intelligence as a strategic priority will impact IT services companies, consultancies and technology alliance partners
Learn how GenAI will offset some of the slowdown in cloud revenue growth; how Microsoft will challenge Amazon Web Services’ leadership in IaaS and PaaS; and how SaaS vendors will monetize GenAI in 2025
Learn how GenAI is impacting buyer-vendor relationships and what is next in the evolution of their business models; how tech and services companies are using alliances to extend their reach within enterprises and across the larger GenAI — and emerging tech — ecosystem; and which consultancies, IT services vendors, cloud and software companies, and infrastructure players are best positioned for the next wave of GenAI adoption
Learn what spectrum bands 6G will likely leverage; how 6G will shape CSPs’ capex investments; and how governments might get involved to ensure 6G becomes a reality
Learn the potential impact of AI PCs on PC refresh cycles in 2025; how PC makers will set themselves apart; and expectations for the PC market overall in 2025 based on TBR’s latest research and analysis
The industry enthusiasm surrounding AI has quickly led to shifts in organizations’ strategic priorities and expected investments such as demand for servers. Despite the hype, few organizations have operationalized GenAI to date. Instead, most are focused on overcoming initial barriers to adoption, including understanding the business implications of this new technology frontier.