With TBR’s Digital Transformation market and competitive intelligence research, gain insight into how technology and services firms are investing, going to market, partnering and more as they help enterprises transition to digital solutions.
Learn how IT and business buyers approach digital applications, platforms and services within the context of disruptive market trends and emerging opportunities. Additionally, examine and dissect IT vendors’ ecosystem management as well as investments, performance and go-to-market strategies in both mature and emerging areas, including blockchain, Industrial IoT, analytics, customer experience and innovation centers, and cloud.
A free trial of TBR’s Insights Center platform gives you access to our entire Digital Transformation research portfolio and the ability to customize and curate reports detailing our analysis based on your company’s specific needs. Start your free trial today!
Trends we’re watching in 2026:
- Customer experience becomes the battleground of AI for growth
- Data as the new (old) currency
- How vendor portfolio offerings evolve to avoid the GIGO (garbage-in-garbage-out) effect when on clients’ site
- Discretionary spend takes a new shape as IT buyers continue to shoulder more risk than the business, presenting an opportunity for vendors to deliver on service-level outcomes enabled by agents
Explore TBR Digital Transformation Coverage
Market & Competitor Benchmarks
Market and competitor benchmarks provide a comparison of vendor performance in a market, including analysis on vendor strategies, financial performance, go-to-market and resource management. The research graphically portrays comparisons of vendors by myriad metrics, calling out leaders, laggards and business models. Defensible, data-informed views of market opportunity and operational best practices are highlighted in each publication. TBR also provides benchmark data in Excel pivot tables.
Current Market & Competitor Benchmarks:
- Digital Transformation: Analytics Professional Services Benchmark
- Digital Transformation: Digital Marketing Services Benchmark
Customer Research
Ecosystem Reports
Market Landscapes
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Agentic AI Becomes a Federal Priority, Reshaping the IT Services Value Chain for 2026
/by TBRTBR anticipates AI-led modernization will take center stage in the federal IT market in FFY26, after the disruption from DOGE and the 43-day federal shutdown that began the fiscal year subsides. Federal agencies are increasingly embracing AI technologies to automate IT management and ensure mission success. Health and human services agencies will leverage AI to enhance benefits processing, while agencies in the Department of Defense (DOD) will use AI to streamline and secure defense supply chains and enhance battlefield operations.
HCLTech Heads into 2026 with AI Advantages
/by Jill CookinhamAligning alliance, acquisition and industry strategies around AI and then executing on that alignment should be one of HCLTech’s strengths. Taking full advantage of the breadth and depth of HCLTech’s AI Foundry should be another. HCLTech’s efforts in these areas have positioned it well in a wildly fluctuating market. TBR has written extensively about challenges in the AI space, particularly for IT services companies and consultancies. Based on TBR’s research, 2026 should be a pivotal year for HCLTech.