With TBR’s Digital Transformation market and competitive intelligence research, gain insight into how technology and services firms are investing, going to market, partnering and more as they help enterprises transition to digital solutions.
Learn how IT and business buyers approach digital applications, platforms and services within the context of disruptive market trends and emerging opportunities. Additionally, examine and dissect IT vendors’ ecosystem management as well as investments, performance and go-to-market strategies in both mature and emerging areas, including blockchain, Industrial IoT, analytics, customer experience and innovation centers, and cloud.
A free trial of TBR’s Insights Center platform gives you access to our entire Digital Transformation research portfolio and the ability to customize and curate reports detailing our analysis based on your company’s specific needs. Start your free trial today!
Trends we’re watching in 2025:
- Digital transformation is back in fashion
- GenAI upends pyramids, even as enterprises slow their AI roll
- Ecosystem intelligence becomes a strategic advantage
Explore TBR Digital Transformation Coverage
Market & Competitor Benchmarks
Market and competitor benchmarks provide a comparison of vendor performance in a market, including analysis on vendor strategies, financial performance, go-to-market and resource management. The research graphically portrays comparisons of vendors by myriad metrics, calling out leaders, laggards and business models. Defensible, data-informed views of market opportunity and operational best practices are highlighted in each publication. TBR also provides benchmark data in Excel pivot tables.
Current Market & Competitor Benchmarks:
- Digital Transformation: Analytics Professional Services Benchmark
- Digital Transformation: Digital Marketing Services Benchmark
Customer Research
Ecosystem Reports
Market Landscapes
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- Updates for market disruptions and emerging trends
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DOGE drives civil sector slowdown; defense contractors gear up as Trump’s budget shifts billions to military priorities
/by John Caucis, Senior AnalystThe Trump administration’s recent “skinny” budget proposal for FFY26 suggests that nondefense spending will fall from around $720 billion in FFY25 to approximately $557 billion in FFY26, representing a 23% decline. Contractors with any level of exposure to the civilian sector can expect agency reorganizations, layoffs, budget reductions and in-depth contract reviews within civil agencies for the remainder of FFY25 and likely into at least the first half of FFY26. The pace of new awards has already slowed significantly at some civilian agencies, as has the rate of new bookings on existing civilian engagements.
Fujitsu Eyes Americas Growth with Alliances and Innovation
/by Patrick Heffernan, Practice Manager and Principal AnalystOn June 5 and 6, 2025, Fujitsu hosted around 25 analysts and advisers for an Executive Analyst Day event in Santa Clara, Calif. Fujitsu leaders from across the globe spoke on various parts of the company’s business and Fujitsu subject matter experts demonstrated solutions currently in research development or recently piloted with a few Fujitsu clients. This special report includes insights from the event and analysis based on TBR’s ongoing research around Fujitsu and the broader IT services sector.