With TBR’s Cloud & Software market and competitive intelligence research, gain a true understanding of how technology and business strategies are being used by leading vendors to address the growing desire for cloud-enabled solutions. Our unique research in this space includes financial data that goes beyond just reported data, revenue and growth benchmarks, go-to-market analysis, ecosystem and partnership teardowns, and market sizing and forecasting.
Receive in-depth financial and business model analysis of the leading vendors in the cloud, rounded out with marketwide perspectives and direct insight from end-customer primary research. This combination of perspectives allows TBR to quantify the financial returns being generated from leading vendor strategies and identify where the market is headed based on feedback from customers making cloud investment decisions.
A free trial of TBR’s Insights Center platform gives you access to our entire Cloud and Software research portfolio and the ability to customize and curate reports detailing our analysis based on your company’s specific needs. Start your free trial today!
Trends we’re watching in 2025:
- Scale, innovation and even repatriation will moderate cloud market growth in 2025
- Microsoft will narrow the gap with AWS in IaaS & PaaS market share, en route to leadership in 2027
- SaaS vendors will shrug off growing GenAI disillusionment, focusing on the long term by prioritizing GenAI agents within their development strategies
Explore TBR Cloud & Software Vendor Coverage
Market & Competitor Benchmarks
Market and competitor benchmarks provide a comparison of vendor performance in a market, including analysis on vendor strategies, financial performance, go-to-market and resource management. The research graphically portrays comparisons of vendors by myriad metrics, calling out leaders, laggards and business models. Defensible, data-informed views of market opportunity and operational best practices are highlighted in each publication. TBR also provides benchmark data in Excel pivot tables.
Current Market & Competitor Benchmarks:
- Cloud and Software Applications Benchmark
- Cloud Components Benchmark
- Cloud Infrastructure & Platforms Benchmark
- Cloud Professional Services Benchmark
- Colocation Benchmark
Customer Research
Ecosystem Reports
Market Forecasts
Market Landscapes
TBR’s vendor reports, snapshots and profiles provide deep-dive analysis of a single vendor across corporate strategies, tactics, SWOT analysis, financials, go-to-market strategies and resource strategies. Vendor performance is put in the context of market opportunity and competitive environment and our assessment shows where a vendor will success and its future market position.
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Benefits delivered through TBR Insight Center™ include:
- Dynamic, configurable platform for TBR’s objective, independent and validated data and analysis
- Customizable views of millions of data points to match your specific needs
- Simple download functionality for customized views of analysis and feeds of data, saving staff dozens of hours per month
- Updates for market disruptions and emerging trends
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Security measures taken to combat impacts of COVID-19 on businesses will have long-term implications
/by Allan Krans, Practice Manager and Principal AnalystThe COVID-19 pandemic has unleashed an array of cyberattacks that threaten the health of our virtual systems, including but not exclusive to those in healthcare, banking and government agencies. Cyber criminals are capitalizing on widespread weaknesses with attack vectors in the form of spam, phishing scams, ransomware and malicious URLs. As the number of infected […]
COVID-19 preparedness: Looking back to achieve perfect vision for tomorrow
/by Allan Krans, Practice Manager and Principal AnalystFinger-pointing from the vantage of hindsight Last year, nearly 18 years after the 9/11 terrorist attacks, three former Department of Homeland Security secretaries urged the U.S. government to place cybersecurity at the top of the national threat list. The call to action was issued prior to any knowledge of a looming pandemic, and adherence to […]