Benchmark
- Provides an apples-to-apples comparison of specific market segments and leading vendors, including those that are leveraging the channel
- Connects industry trends to market opportunity size and growth and highlights the financial impact of different trends and how channel sales play a part
- Provides vendor validation for emulating certain business models
Market Forecast
- Highlights markets that are more or less attractive in the long term for alliance activity
- Puts financial truth behind vendor investments in segments, screening for the best alliance partners in different segment
Market Landscape
- Best assessment tool for emerging and developing markets around emerging technology
- Profiles winning vendor business models and financial traction to identify alliance prospects
- Projects future need and market opportunity
Vendor Analysis
- Provides a deep assessment of leading strategies, including investments, profit and future direction, including SMB focus and the role of channel programs
- Puts financial truth behind vendors’ investments in segments, illustrating how their business and key competitors will change
Customer Research
- Validates or challenges planned future investment decisions based on what customers are doing and will do
- Probes how customers will purchase different technologies (direct or through a partner)
- Illustrates how technologies are being used within end customer environments
