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September 26

The value imperative: Healthcare IT services vendors reorient around value-centric models of care delivery and payment
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September 19

Webscale ICT market update
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September 12

Going inside customers’ minds to predict the future of cloud
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Recent Publications

 

Embedding multicloud and software-driven services in portfolios helps vendors execute on strategy, expand addressable markets

Google Cloud revenue surpassed the $2 billion mark in 2Q19, doubling in size in six quarters. Under the guidance of CEO Thomas Kurian, Google Cloud is improving its enterprise appeal by launching its multicloud management tool set, Anthos; leveraging acquisitions to build out its migration, storage and analytics capabilities; and expanding its global sales and […]

 

IoT is trending toward smaller, easy-to-replicate projects that will generate increased data over time

IoT is not a technology, nor a market, but it certainly drives IT revenue TBR estimates the contribution of the commercial IoT technique to the overall IT market will increase from $456.1 billion in 2019 to $1.7 trillion in 2025, a CAGR of 24.9%. IoT is not a technology or a market, but a technique […]

Customer Success Stories

Case Studies

 

Digital transformation has created significant market buzz and excitement as buyers look to vendors to help modernize business processes and create new ways of working with and connecting to their customers. This shift not only impacts technology users but also the way vendors must message and sell to their prospects. One client facing this conundrum came […]

 

A key challenge for product and service teams is to identify into which offerings and customer segments to invest their go-to-market resources to generate the maximum return. Vendors are often challenged to get a clear picture of what use cases are being invested in, particularly among emerging technologies. A client came to TBR needing assistance […]

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