Actionable insights and recommendations that enable clients to identify and align to long-term strategic and disruptive opportunities, enabling clients to see growth in the next 18-plus months
Key outcomes delivered include:
- Development of market entry strategies for clients that are evaluating expansion into new verticals, regions or service areas
- Advise clients on M&A short lists by deploying a market screen based on contextual, quantitative data
- Project market size, direction and trajectory based on an assessment of the accelerators and decelerators of customer adoption
A projection of opportunity size, velocity and trajectory for an offering or market segment, based on an analysis of customer plans, competitor motions and ecosystem needs
Recommended short list of potential acquisitions for pre-diligence support, based on acquisition target fit, value add and strategic alignment
New Solution Testing and Positioning
Generate an understanding of willingness to buy, key evaluation criteria, pricing and positioning, and expected use cases for new or differentiated offerings.
Super 7 webscale total capex spend will reach $123B in 2022
Data center builds and expansions as well as AI investment drive growth According to Technology Business Research, Inc.’s (TBR) 3Q18 Webscale ICT Market Landscape, webscale ICT capex for the “Super 7” will grow at a 26.2% CAGR from 2017 to 2022 to more than $69 billion as these top webscales aim to future-proof business-critical infrastructure […]
2018: The year multicloud and hybrid cloud became inevitable?
Just as cloud has become increasingly accepted and adopted by customers, the market dynamics are beginning to change. In 2018 customers put more complex multicloud and hybrid environments into the mix, making them the biggest challenges facing the use of cloud technologies moving forward. The bar has been set for 2019; customers now expect out-of-the-box […]
Customer Success Stories
Digital transformation has created significant market buzz and excitement as buyers look to vendors to help modernize business processes and create new ways of working with and connecting to their customers. This shift not only impacts technology users but also the way vendors must message and sell to their prospects. One client facing this conundrum came […]
A key challenge for product and service teams is to identify into which offerings and customer segments to invest their go-to-market resources to generate the maximum return. Vendors are often challenged to get a clear picture of what use cases are being invested in, particularly among emerging technologies. A client came to TBR needing assistance […]