Customer Intelligence
Actionable insights and recommendations that enable clients to evaluate new or expanding markets, understand brand perception, fine-tune marketing messaging, and define segment opportunity by assessing the needs, expectations, plans and experiences of customers
Key outcomes delivered include:
- Identify areas for differentiation and improvement by benchmarking customer perception versus competitors
- Generate an understanding of willingness to buy, key evaluation criteria and expected use cases for new/differentiated offers
- Identify messaging that resonates with customers and key factors that make messaging successful
Customer Adoption and Direction
Assessments of how customers' current and planned consumption of products solutions and services aligns to their business objectives and goals
Customer Perception
Insights on customers' experiences and feelings toward a brand, product or service, including strengths, weaknesses and gaps
Message Testing
Recommendations on specific messaging and messaging strategy using customer feedback on preference, relevance and brand identity
Recent Publications
Technology Business Research, Inc. announces 1Q20 webinar schedule
Technology Business Research, Inc. (TBR) announces the schedule for its 1Q20 webinar series. The quarter’s webinars include TBR’s research predictions for 2020. Jan. 8 A decade in, cloud’s real work begins Jan. 15 Hardware commoditization pushes vendors into new ventures Jan. 22 The end of ‘digital’ Feb. 5 IoT settles in for the long haul […]
Ericsson’s focused strategy and strong 5G position yield results
TBR perspective Ericsson’s recovery continues into its third year, evidenced by revenue growth and expanding margins, trends that TBR expects to continue in 2020. A strong 5G position with respect to both RAN and mobile core is a significant driver of this improvement as Ericsson’s early technology bets and increased investment in Networks unit R&D […]
Case Studies
Digital transformation has created significant market buzz and excitement as buyers look to vendors to help modernize business processes and create new ways of working with and connecting to their customers. This shift not only impacts technology users but also the way vendors must message and sell to their prospects. One client facing this conundrum came […]
A key challenge for product and service teams is to identify into which offerings and customer segments to invest their go-to-market resources to generate the maximum return. Vendors are often challenged to get a clear picture of what use cases are being invested in, particularly among emerging technologies. A client came to TBR needing assistance […]