Customer Intelligence
Actionable insights and recommendations that enable clients to evaluate new or expanding markets, understand brand perception, fine-tune marketing messaging, and define segment opportunity by assessing the needs, expectations, plans and experiences of customers
Key outcomes delivered include:
- Identify areas for differentiation and improvement by benchmarking customer perception versus competitors
- Generate an understanding of willingness to buy, key evaluation criteria and expected use cases for new/differentiated offers
- Identify messaging that resonates with customers and key factors that make messaging successful
Customer Adoption and Direction
Assessments of how customers' current and planned consumption of products solutions and services aligns to their business objectives and goals
Customer Perception
Insights on customers' experiences and feelings toward a brand, product or service, including strengths, weaknesses and gaps
Message Testing
Recommendations on specific messaging and messaging strategy using customer feedback on preference, relevance and brand identity
Recent Publications
Services Weekly Preview: Nov. 11-16, 2018
As we build toward the middle of the quarter, we’re wrapping up our periodic assessments of IT services vendors. Like last week, we also have some semiannual analysis on vendors in the management consulting space. Monday: KPMG’s risk-averse culture pressured its performance, causing the firm to drop a spot in terms of revenue size among […]
The Big Six, the 150, and the future of Accenture’s alliances
Like nearly every IT services vendor TBR covers, Accenture professes to follow a technology-vendor-agnostic approach to making client recommendations, but we have noticed how the company — in addition to managing over 150 tech vendor partnerships — forms strategic business groups with core partners, such as SAP, Oracle, Amazon Web Services (AWS), Cisco, Pivotal and […]
Case Studies
Digital transformation has created significant market buzz and excitement as buyers look to vendors to help modernize business processes and create new ways of working with and connecting to their customers. This shift not only impacts technology users but also the way vendors must message and sell to their prospects. One client facing this conundrum came […]
A key challenge for product and service teams is to identify into which offerings and customer segments to invest their go-to-market resources to generate the maximum return. Vendors are often challenged to get a clear picture of what use cases are being invested in, particularly among emerging technologies. A client came to TBR needing assistance […]