Customer Intelligence
Actionable insights and recommendations that enable clients to evaluate new or expanding markets, understand brand perception, fine-tune marketing messaging, and define segment opportunity by assessing the needs, expectations, plans and experiences of customers
Key outcomes delivered include:
- Identify areas for differentiation and improvement by benchmarking customer perception versus competitors
- Generate an understanding of willingness to buy, key evaluation criteria and expected use cases for new/differentiated offers
- Identify messaging that resonates with customers and key factors that make messaging successful
Customer Adoption and Direction
Assessments of how customers' current and planned consumption of products solutions and services aligns to their business objectives and goals
Customer Perception
Insights on customers' experiences and feelings toward a brand, product or service, including strengths, weaknesses and gaps
Message Testing
Recommendations on specific messaging and messaging strategy using customer feedback on preference, relevance and brand identity
Recent Publications
Distributors and VARs: The unsung heroes of the IoT market
The background Commercial IoT has received substantial press over the last three years. It started in 2015 with hyped claims of IoT’s ability to deliver total transformation, but expectations around the technology have matured and IoT is now viewed as a reasonable technique for solving business problems. However, one thing has not changed: When it […]
Interoperability, consumerism and patient engagement remain perennial health IT imperatives
Following a handful of activities that took place during the preceding weekend, including the CIO Forum opening reception, HIMSS 2019 officially kicked off on Feb. 11. Nashville, Tenn.-based Change Healthcare, a 15,000-employee provider of revenue cycle management and clinical data exchange solutions, made headlines immediately with the announcement it will launch a new solution on […]
Case Studies
Digital transformation has created significant market buzz and excitement as buyers look to vendors to help modernize business processes and create new ways of working with and connecting to their customers. This shift not only impacts technology users but also the way vendors must message and sell to their prospects. One client facing this conundrum came […]
A key challenge for product and service teams is to identify into which offerings and customer segments to invest their go-to-market resources to generate the maximum return. Vendors are often challenged to get a clear picture of what use cases are being invested in, particularly among emerging technologies. A client came to TBR needing assistance […]