Customer Intelligence
Actionable insights and recommendations that enable clients to evaluate new or expanding markets, understand brand perception, fine-tune marketing messaging, and define segment opportunity by assessing the needs, expectations, plans and experiences of customers
Key outcomes delivered include:
- Identify areas for differentiation and improvement by benchmarking customer perception versus competitors
- Generate an understanding of willingness to buy, key evaluation criteria and expected use cases for new/differentiated offers
- Identify messaging that resonates with customers and key factors that make messaging successful
Customer Adoption and Direction
Assessments of how customers' current and planned consumption of products solutions and services aligns to their business objectives and goals
Customer Perception
Insights on customers' experiences and feelings toward a brand, product or service, including strengths, weaknesses and gaps
Message Testing
Recommendations on specific messaging and messaging strategy using customer feedback on preference, relevance and brand identity
Recent Publications
Super 7 webscale total capex spend will reach $123B in 2022
Data center builds and expansions as well as AI investment drive growth According to Technology Business Research, Inc.’s (TBR) 3Q18 Webscale ICT Market Landscape, webscale ICT capex for the “Super 7” will grow at a 26.2% CAGR from 2017 to 2022 to more than $69 billion as these top webscales aim to future-proof business-critical infrastructure […]
2018: The year multicloud and hybrid cloud became inevitable?
Just as cloud has become increasingly accepted and adopted by customers, the market dynamics are beginning to change. In 2018 customers put more complex multicloud and hybrid environments into the mix, making them the biggest challenges facing the use of cloud technologies moving forward. The bar has been set for 2019; customers now expect out-of-the-box […]
Case Studies
Digital transformation has created significant market buzz and excitement as buyers look to vendors to help modernize business processes and create new ways of working with and connecting to their customers. This shift not only impacts technology users but also the way vendors must message and sell to their prospects. One client facing this conundrum came […]
A key challenge for product and service teams is to identify into which offerings and customer segments to invest their go-to-market resources to generate the maximum return. Vendors are often challenged to get a clear picture of what use cases are being invested in, particularly among emerging technologies. A client came to TBR needing assistance […]