Customer Intelligence
Actionable insights and recommendations that enable clients to evaluate new or expanding markets, understand brand perception, fine-tune marketing messaging, and define segment opportunity by assessing the needs, expectations, plans and experiences of customers
Key outcomes delivered include:
- Identify areas for differentiation and improvement by benchmarking customer perception versus competitors
- Generate an understanding of willingness to buy, key evaluation criteria and expected use cases for new/differentiated offers
- Identify messaging that resonates with customers and key factors that make messaging successful
Customer Adoption and Direction
Assessments of how customers' current and planned consumption of products solutions and services aligns to their business objectives and goals
Customer Perception
Insights on customers' experiences and feelings toward a brand, product or service, including strengths, weaknesses and gaps
Message Testing
Recommendations on specific messaging and messaging strategy using customer feedback on preference, relevance and brand identity
Recent Publications
Predicting the unpredictable: COVID-19 is changing the IT devices business
The devices business is sensitive to how and where people work, communicate and play The COVID-19 crisis is changing how and where people work and how they spend their free time, all of which directly affects the PC business, adjacent devices and services businesses, in addition to networks, data centers and cloud businesses. Many of […]
COVID-19 catches manufacturing and retail verticals flat-footed, limiting IT and service investment
While manufacturing and retail companies are capitalizing on some opportunities during the COVID-19 pandemic, they are also experiencing significant negative short-term impacts. Making matters worse, most companies in these verticals lack the agility and IT infrastructure necessary to adjust in the current environment. The result will be a severe slowdown in these sectors, which will […]
Case Studies
Digital transformation has created significant market buzz and excitement as buyers look to vendors to help modernize business processes and create new ways of working with and connecting to their customers. This shift not only impacts technology users but also the way vendors must message and sell to their prospects. One client facing this conundrum came […]
A key challenge for product and service teams is to identify into which offerings and customer segments to invest their go-to-market resources to generate the maximum return. Vendors are often challenged to get a clear picture of what use cases are being invested in, particularly among emerging technologies. A client came to TBR needing assistance […]