Digital Transformation Insights Report: Voice of the Customer

Through in-depth interviews and selective surveys, TBR’s Digital Transformation Insights Report: Voice of the Customer provides insights into changing digital transformation client demands and expectations. The report includes clients’ expectations around digital transformation evolution and new services clients anticipate purchasing from their current consulting and IT services vendors.

Cadence

Semiannual, 2Q/4Q (publishes in June and December)

Segments

  • Digital Transformation
  • C&SI
  • Traditional IT Services and Outsourcing

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Recent Publications

 

Can IBM pivot fast enough?

This week, TBR publishes its initial thoughts on IBM’s 4Q19 performance, featuring insights from our data center and professional services analysts. “Another quarter, another IBM Initial Response from TBR. And while our initial report on IBM’s earnings release remains constant, IBM’s strategy and investment focuses continue to pivot,” says Analyst Stephanie Long. “This quarter we’re […]

 

CIO role: 9 ways it will evolve in 2020

“After several years of IT vendors and consultants targeting other C-suite leaders and line-of-business heads to engage in digital transformation work, they’re looking back to CIOs again. ‘We’ve seen a swing back towards IT as decision-makers as digital transformation starts to mature,’ says Patrick Heffernan, senior analyst at Technology Business Research. ‘As it becomes increasingly clear […]

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