With TBR’s Digital Transformation market and competitive intelligence research, gain insight into how technology and services firms are investing, going to market, partnering and more as they help enterprises transition to digital solutions.
Learn how IT and business buyers approach digital applications, platforms and services within the context of disruptive market trends and emerging opportunities. Additionally, examine and dissect IT vendors’ ecosystem management as well as investments, performance and go-to-market strategies in both mature and emerging areas, including blockchain, Industrial IoT, analytics, customer experience and innovation centers, and cloud.
A free trial of TBR’s Insights Center platform gives you access to our entire Digital Transformation research portfolio and the ability to customize and curate reports detailing our analysis based on your company’s specific needs. Start your free trial today!
Trends we’re watching in 2026:
- Customer experience becomes the battleground of AI for growth
- Data as the new (old) currency
- How vendor portfolio offerings evolve to avoid the GIGO (garbage-in-garbage-out) effect when on clients’ site
- Discretionary spend takes a new shape as IT buyers continue to shoulder more risk than the business, presenting an opportunity for vendors to deliver on service-level outcomes enabled by agents
Explore TBR Digital Transformation Coverage
Market & Competitor Benchmarks
Market and competitor benchmarks provide a comparison of vendor performance in a market, including analysis on vendor strategies, financial performance, go-to-market and resource management. The research graphically portrays comparisons of vendors by myriad metrics, calling out leaders, laggards and business models. Defensible, data-informed views of market opportunity and operational best practices are highlighted in each publication. TBR also provides benchmark data in Excel pivot tables.
Current Market & Competitor Benchmarks:
- Digital Transformation: Analytics Professional Services Benchmark
- Digital Transformation: Digital Marketing Services Benchmark
Customer Research
Ecosystem Reports
Market Landscapes
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AI Is Changing Enterprise Networking, but Not All Disruption Looks the Same
/by Stephanie Long, Senior AnalystOur initial results show an industry in transition. HIRI and operating margins are improving across the peer group, but AI is only one part of the story. Restructuring efforts, revenue growth, subscription adoption and portfolio consolidation continue to strongly influence workforce productivity. Additionally, customer demand for AI-based solutions to support their own AI transformations boosts financial performance independent of the vendors’ internal AI investments.
Nokia Aims to Use Current Tech Transition to Strengthen Fixed Networks, Enter New Markets and Add AI Capabilities to its Core Technology
/by Stephanie Long, Senior AnalystThe fixed networks market is at an inflection point, with three major technology transitions underway across access, Wi-Fi and network management. TR-069* (technical report 069) is evolving to TR-369 (technical report 369), the first major hardware refresh toward Wi-Fi 7 is underway, and the migration from GPON to XGS-PON, and selectively to 25G and 50G PON, is progressing as these technologies advance. These shifts create a favorable window for Nokia to capture demand because hardware replacement is a logical time to pull through software modernization. Operators are simultaneously reconsidering how they manage the home, automate access networks and prepare fiber infrastructure for changing traffic patterns caused by AI adoption. Nokia is approaching this wave of progress with clearly defined road maps across relevant portfolio areas (e.g., Altiplano, Corteca, Quillion, PON) and is leveraging its hardware roots as the foundation for its AI story.