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Digital Transformation

TBR’s Digital Transformation service provides clients insight into how technology and services firms are investing to help enterprises transition to digital solutions to improve customer engagement, grow sales and increase profitability. Our enterprise buyer analysis shows how the CMO, CXO and IT functions approach digital applications, platforms and services, while highlighting market trends and opportunities.

Digital Transformation: Digital Marketing Services Benchmark

TBR’s Digital Transformation: Digital Marketing Services Benchmark addresses changes in leading digital transformation vendors’ strategies and performances as well as their investments and go-to-market positions. Digital marketing services (DMS) providers help brands and other clients plan, execute and measure their digital marketing activities, including web and mobile development, apps, advertising, social media, and signage to drive organizational results. The report includes use cases; analysis of agencies’, IT services’ and consultancies’ management of their technology partnerships and acquisitions; and a forward-looking view around key market trends, implications to customers and vendors, vendor performance, and associated technologies enabling digital transformation opportunities. Region-specific market trends are also highlighted in the report.

Includes

Excel Workbook featuring current and historical data

Cadence

Semiannual, 1Q/3Q (publishes in February and August)

Segments

  • Digital Transformation
  • Strategy
  • Creative and Branding
  • Web, Mobile and Commerce
  • Advertising and Analytics

Vendors

  • Accenture
  • AKQA
  • Bain & Co.
  • Boston Consulting Group
  • Capgemini
  • Cognizant
  • Deloitte
  • Digitas
  • EY
  • HCL Technologies
  • IBM Services
  • Infosys
  • McKinsey & Co.
  • Ogilvy
  • PwC
  • R/GA
  • SapientRazorfish
  • Tata Consultancy Services
  • Wipro

Geography

  • Americas
  • EMEA
  • APAC

Recent Publications

 

Demand for digitization to support European economies drives IT services vendor investment

Dramatic need to shift to contactless payments Prior to the pandemic, demand for digitization services and deals in the European financial, public and retail verticals grew at a generous rate. Europe-focused vendors covered by TBR, including Accenture (NYSE: ACN), Atos (Nasdaq: ATOS), Capgemini, Deloitte and T-Systems, consistently expanded services and contracts surrounding related capabilities, such […]

 

Atos firing on all cylinders as it overcomes COVID-19 headwinds and expands in North America

Building industry-specialized expertise increases Atos’ value proposition around delivering business outcomes to clients While Atos’ (Nasdaq: ATOS) revenue growth and profitability in 2020 were negatively affected by the pandemic, the crisis pushed the company to strengthen its focus on clients and industries. Atos is working with clients to enable business continuity, such as by facilitating […]

Customer Success Stories

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