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Digital Transformation

TBR’s Digital Transformation service provides clients insight into how technology and services firms are investing to help enterprises transition to digital solutions to improve customer engagement, grow sales and increase profitability. Our enterprise buyer analysis shows how the CMO, CXO and IT functions approach digital applications, platforms and services, while highlighting market trends and opportunities.

Digital Transformation: Digital Marketing Services Benchmark

TBR’s Digital Transformation: Digital Marketing Services Benchmark addresses changes in leading digital transformation vendors’ strategies and performances as well as their investments and go-to-market positions. Digital marketing services (DMS) providers help brands and other clients plan, execute and measure their digital marketing activities, including web and mobile development, apps, advertising, social media, and signage to drive organizational results. The report includes use cases; analysis of agencies’, IT services’ and consultancies’ management of their technology partnerships and acquisitions; and a forward-looking view around key market trends, implications to customers and vendors, vendor performance, and associated technologies enabling digital transformation opportunities. Region-specific market trends are also highlighted in the report.

Includes

Excel Workbook featuring current and historical data

Cadence

Semiannual, 2Q/4Q (publishes in April and October)

Segments

  • Digital Transformation
  • Strategy
  • Creative and Branding
  • Web, Mobile and Commerce
  • Advertising and Analytics

Vendors

  • Accenture
  • AKQA
  • Bain & Co.
  • Boston Consulting Group
  • Capgemini
  • Cognizant
  • Deloitte
  • Digitas
  • EY
  • HCL Technologies
  • IBM Services
  • Infosys
  • McKinsey & Co.
  • Ogilvy
  • PwC
  • R/GA
  • SapientRazorfish
  • Tata Consultancy Services
  • Wipro

Geography

  • Americas
  • EMEA
  • APAC

Recent Publications

 

Network transformation positions CSPs to support advanced use cases and save costs via Open RAN

As communication service providers (CSPs) are transforming into digital service providers they are transitioning their networks to a virtualized, container- and microservices-based, cloud-native architecture. This cloud-centric network architecture will enable CSPs to generate value from new technologies, such as 5G and edge computing, and adopt next-generation network operations based on data as well as AI […]

 

Big Nine are building digital ecosystems; cloud, connectivity, platforms and other initiatives all point to this end state

Big Nine aim to own the foundational, intelligent innovation platforms of the digital economy The Big Nine — Alibaba (NYSE: BABA), Alphabet (Nasdaq: GOOGL), Amazon (Nasdaq: AMZN), Apple (Nasdaq: AAPL), Baidu (Nasdaq: BIDU), Facebook (Nasdaq: FB), Microsoft (Nasdaq: MSFT), Rakuten and Tencent — view 5G and distributed computing as innovation platforms on top of which […]

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