Digital Transformation: Digital Marketing Services Benchmark

TBR’s Digital Transformation: Digital Marketing Services Benchmark addresses changes in leading digital transformation vendors’ strategies and performances as well as their investments and go-to-market positions. Digital marketing services (DMS) providers help brands and other clients plan, execute and measure their digital marketing activities, including web and mobile development, apps, advertising, social media, and signage to drive organizational results. The report includes use cases; analysis of agencies’, IT services’ and consultancies’ management of their technology partnerships and acquisitions; and a forward-looking view around key market trends, implications to customers and vendors, vendor performance, and associated technologies enabling digital transformation opportunities. Region-specific market trends are also highlighted in the report.

Includes

Excel Workbook featuring current and historical data

Cadence

Semiannual, 1Q/3Q (publishes in February and August)

Segments

  • Digital Transformation
  • Strategy
  • Creative and Branding
  • Web, Mobile and Commerce
  • Advertising and Analytics

Vendors

  • Accenture
  • AKQA
  • Bain & Co.
  • Boston Consulting Group
  • Capgemini
  • Cognizant
  • Deloitte
  • Digitas
  • EY
  • HCL Technologies
  • IBM Services
  • Infosys
  • McKinsey & Co.
  • Ogilvy
  • PwC
  • R/GA
  • SapientRazorfish
  • Tata Consultancy Services
  • Wipro

Geography

  • Americas
  • EMEA
  • APAC

Recent Publications

 

Top 3 Predictions for Digital Transformation in 2022

In the end it is all about business outcomes Digital is dead; long live business transformation Although the term “digital transformation” has served an important purpose of focusing the attention of business leaders and the IT services and consultancies working with them, it has been among the most overused phrases of the last 10 years […]

 

Acquiring digital skills enables vendors to build local resources to expand revenues in APAC

Key Insights IT services vendors are ramping up activities around building local market resource capacity on top of locally sourced global IT services delivery resources that have existed for decades. Revenue growth leaders are eyeing opportunities to further penetrate the APAC market by leveraging digital design and creative capabilities to drive high-value opportunities. Hiring local […]

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