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Digital Transformation

TBR’s Digital Transformation service provides clients insight into how technology and services firms are investing to help enterprises transition to digital solutions to improve customer engagement, grow sales and increase profitability. Our enterprise buyer analysis shows how the CMO, CXO and IT functions approach digital applications, platforms and services, while highlighting market trends and opportunities.

Digital Transformation: Digital Marketing Services Benchmark

TBR’s Digital Transformation: Digital Marketing Services Benchmark addresses changes in leading digital transformation vendors’ strategies and performances as well as their investments and go-to-market positions. Digital marketing services (DMS) providers help brands and other clients plan, execute and measure their digital marketing activities, including web and mobile development, apps, advertising, social media, and signage to drive organizational results. The report includes use cases; analysis of agencies’, IT services’ and consultancies’ management of their technology partnerships and acquisitions; and a forward-looking view around key market trends, implications to customers and vendors, vendor performance, and associated technologies enabling digital transformation opportunities. Region-specific market trends are also highlighted in the report.

Includes

Excel Workbook featuring current and historical data

Cadence

Semiannual, 1Q/3Q (publishes in February and August)

Segments

  • Digital Transformation
  • Strategy
  • Creative and Branding
  • Web, Mobile and Commerce
  • Advertising and Analytics

Vendors

  • Accenture
  • AKQA
  • Bain & Co.
  • Boston Consulting Group
  • Capgemini
  • Cognizant
  • Deloitte
  • Digitas
  • EY
  • HCL Technologies
  • IBM Services
  • Infosys
  • McKinsey & Co.
  • Ogilvy
  • PwC
  • R/GA
  • SapientRazorfish
  • Tata Consultancy Services
  • Wipro

Geography

  • Americas
  • EMEA
  • APAC

Recent Publications

 

Innovation delivered at scale shapes the course of KPMG’s next chapter

Relying on strong governance capabilities to bridge relationships between IT and business will enable KPMG to drive new opportunities in the ESG domain With KPMG CEO Bill Thomas kicking off the two-day Global Analyst Day it was evident that KPMG’s approach to clients’ changing business models due to COVID-19 has compelled the firm to also […]

 

Think Digital 2021: IBM brings AI to hybrid cloud

Integration of AI into open architecture positions IBM hybrid cloud as ideal platform for mission-critical workloads Since acquiring Red Hat, IBM has undergone a major strategic shift to accommodate for hybrid cloud, abiding by the philosophy that the hybrid model — whether it consists of core or edge infrastructure and/or multiple public clouds — captures […]

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