Digital Transformation: Digital Marketing Services Benchmark
TBR’s Digital Transformation: Digital Marketing Services Benchmark addresses changes in leading digital transformation vendors’ strategies and performances as well as their investments and go-to-market positions. Digital marketing services (DMS) providers help brands and other clients plan, execute and measure their digital marketing activities, including web and mobile development, apps, advertising, social media, and signage to drive organizational results. The report includes use cases; analysis of agencies’, IT services’ and consultancies’ management of their technology partnerships and acquisitions; and a forward-looking view around key market trends, implications to customers and vendors, vendor performance, and associated technologies enabling digital transformation opportunities. Region-specific market trends are also highlighted in the report.
Excel Workbook featuring current and historical data
Semiannual, 2Q/4Q (publishes in April and October)