Digital Transformation Customer Research

The Digital Transformation Customer Research focuses on quantitatively measuring, from the end-user perspective, where investment dollars are going, drivers behind investment, position on the adoption maturity curve, customer budgetary allocation and vendor perception.


Semiannual (publishes in February and August)


  • Business Advisory
  • IT Advisory
  • Integration and Implementation
  • Application Modernization, Migration and Automation
  • Advertising Technology and Marketing Technology
  • Analytics
  • Artificial Intelligence and Machine Learning
  • Blockchain
  • Cloud Infrastructure
  • Data Economy
  • ICT
  • Internet of Things
  • Mobile
  • Quantum Computing
  • Virtual Reality and Augmented Reality


  • Accenture
  • Amazon
  • Atos
  • AT&T
  • The Boston Consulting Group
  • Capgemini
  • Cisco Systems
  • Cognizant
  • Dell Technologies
  • Deloitte
  • DXC Technology
  • Ericsson
  • EY
  • Facebook
  • General Electric Co.
  • Google
  • Hewlett Packard Enterprise
  • IBM
  • Infosys
  • Intel
  • McKinsey & Co.
  • Microsoft
  • Oracle
  • PwC
  • PTC
  • Salesforce
  • SAP
  • Splunk
  • Tableau
  • Tata Consultancy Services
  • Verizon
  • Workday


  • Americas
  • APAC
  • EMEA

Table of Contents

  • Research Methodology
  • Executive Summary
  • Opportunity
  • Customer Landscape
  • Competitive Landscape
  • Appendix
  • About TBR

Recent Publications


Reconsidering TCS’ SWOT assessment: M&A comes alive

In November our detailed report on Tata Consultancy Services’ (TCS) performance and strategy included a SWOT slide with the following item in the Threat category: “Competitors are building assets and scale quickly through acquisitions; TCS retains a conservative M&A stance.” Just a couple of weeks into 2019, we’re seeing a change from the company: a […]


Ericsson’s turnaround is in process, but sustainability of business is in question

TBR perspective Though Ericsson’s focused strategy has proved to be a viable approach to stabilize the company, return it to profitability and provide incremental organic growth, the key concern will be how sustainable that stability and growth will be over the long term. Ericsson’s focus on the wireless access domain tethers the company to the […]

Customer Success Stories

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