Cloud Applications Customer Research

TBR’s Cloud Applications Customer Research tracks how customers are modernizing application environments and choosing between different cloud delivery methods. Topics covered include public, private, hybrid delivery options; decision-making involvement and criteria; leading vendor perception; field positioning and competition guides; and the impact of emerging trends (e.g., containers, security, platforms).

Cadence

Semiannual

Segments

  • CRM
  • ERP
  • HR
  • Productivity

Vendors

  • Adobe
  • IBM
  • Infor
  • Microsoft
  • Oracle
  • Salesforce
  • SAP
  • Workday

Geography

  • Americas
  • APAC
  • EMEA

Related Webinars

 

February 20

Customers care less, vendors buy more, and both sides become more intelligent
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Recent Publications

 

Technology Business Research, Inc. announces 1Q19 webinar schedule

Technology Business Research, Inc. (TBR) announces the schedule for its 1Q19 webinar series. Jan. 9            Virtualization flips the axis on technology monetization and adoption Jan. 23         IoT is getting a lot easier Feb. 6           The pendulum swings: Customer demands reshape how infrastructure vendors do business Feb. 13         5G will be an evolution, not a revolution […]

 

IBM builds out concierge services so internal IT departments can satisfy the business

TBR perspective The recent IBM Cloud Analyst Day continued a theme introduced at IBM Think 2018, with numerous IBM executives reiterating “the axis has flipped” in the market for IT solutions. Nowhere has the axis flipped more than in the relationship between IT and lines of business (LOBs). Where IT hardware and software were once […]

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