Cloud Applications Customer Research

TBR’s Cloud Applications Customer Research tracks how customers are modernizing application environments and choosing between different cloud delivery methods. Topics covered include public, private, hybrid delivery options; decision-making involvement and criteria; leading vendor perception; field positioning and competition guides; and the impact of emerging trends (e.g., containers, security, platforms).

Cadence

Semiannual

Segments

  • CRM
  • ERP
  • HR
  • Productivity

Vendors

  • Adobe
  • IBM
  • Infor
  • Microsoft
  • Oracle
  • Salesforce
  • SAP
  • Workday

Geography

  • Americas
  • APAC
  • EMEA

Recent Publications

 

Cloud marketplaces are small in revenue impact but mighty in market impact

Cloud marketplaces are more of a slow burn compared to pronounced market impacts in books, retail and music To predict the impact of cloud marketplaces, it is worth evaluating how similar changes in go-to-market strategies have impacted other markets. Sears (Nasdaq: SHLDQ), Amazon (Nasdaq: AMZN) and Apple (Nasdaq: AAPL) are three very different companies that […]

 

IBM helps customers extend IP ‘inside out’ to anyone, anywhere

TBR perspective After shifting the format from multiple events in years past to one major customer event in 2018 at a single venue, this year IBM (NYSE: IBM) moved its massive customer event, IBM Think 2019, from Las Vegas to San Francisco with far fewer logistical glitches than last year. Analysts were guided by a […]

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