Cloud and Software Applications Benchmark

TBR’s Cloud and Software Applications Benchmark provides a comprehensive overview of the cloud and software applications market along with vendor deep-dives into leading SaaS players, spanning both front-office and back-office solutions and segmenting top-line performance by business applications, sales and marketing, and HR. While many systems such as ERP remain in on-premises environments, the applications market is rapidly transitioning to the cloud, which despite eroding perpetual license and maintenance opportunities, supports the upsell narratives of software incumbents such as Microsoft, SAP and Oracle. Drawing on conversations with customers and insights from TBR’s Applications Customer Research, the Cloud and Software Applications Benchmark provides an overview of the state of the legacy and cloud applications market and how vendors are adapting their business models to accommodate for rising cloud migrations.

TBR incorporates deeper qualitative insights around emerging technologies such as robotic process automation (RPA), AI and machine learning (ML), while providing analysis on the evolving best-of-suite and best-of-breed approaches taking place in the market. In addition to these segments, TBR also speaks to the more nuanced offerings in the market following clients’ progression toward vertical SaaS offerings, across industries such as healthcare, manufacturing and telecommunications, and the go-to-market strategies vendors are taking to accommodate for such trends.

Despite the cannibalization of legacy license businesses, pricing schemas such as bring your own license (BYOL) as well as the profit centers through software maintenance and professional services businesses are also addressed, as well as segments suites vendors are offering for both the enterprise and midmarket. With a foundational knowledge in both the SaaS and traditional on-premises market, TBR’s Cloud and Software Applications Benchmark provides vendor and customer views for core business and front-end applications and how market trends are evolving behind the emergence of the cloud market.


Excel Workbook featuring current and historical data


Semiannual, 1Q/3Q (publishes in March and September)


  • On-premises (segmented into license and maintenance)
  • SaaS (business applications, sales and marketing, HR)


  • Adobe
  • HubSpot
  • IBM
  • Intuit
  • Microsoft
  • Oracle
  • Salesforce
  • SAP
  • Workday
  • Zendesk

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