With TBR’s Digital Transformation market and competitive intelligence research, gain insight into how technology and services firms are investing, going to market, partnering and more as they help enterprises transition to digital solutions.
Learn how IT and business buyers approach digital applications, platforms and services within the context of disruptive market trends and emerging opportunities. Additionally, examine and dissect IT vendors’ ecosystem management as well as investments, performance and go-to-market strategies in both mature and emerging areas, including blockchain, Industrial IoT, analytics, customer experience and innovation centers, and cloud.
A free trial of TBR’s Insights Center platform gives you access to our entire Digital Transformation research portfolio and the ability to customize and curate reports detailing our analysis based on your company’s specific needs. Start your free trial today!
Trends we’re watching in 2026:
- Customer experience becomes the battleground of AI for growth
- Data as the new (old) currency
- How vendor portfolio offerings evolve to avoid the GIGO (garbage-in-garbage-out) effect when on clients’ site
- Discretionary spend takes a new shape as IT buyers continue to shoulder more risk than the business, presenting an opportunity for vendors to deliver on service-level outcomes enabled by agents
Explore TBR Digital Transformation Coverage
Market & Competitor Benchmarks
Market and competitor benchmarks provide a comparison of vendor performance in a market, including analysis on vendor strategies, financial performance, go-to-market and resource management. The research graphically portrays comparisons of vendors by myriad metrics, calling out leaders, laggards and business models. Defensible, data-informed views of market opportunity and operational best practices are highlighted in each publication. TBR also provides benchmark data in Excel pivot tables.
Current Market & Competitor Benchmarks:
- Digital Transformation: Analytics Professional Services Benchmark
- Digital Transformation: Digital Marketing Services Benchmark
Customer Research
Ecosystem Reports
Market Landscapes
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Sapiens’ AI Transformation: Inside its Bet on Autonomous Insurance
/by Patrick Heffernan, Practice Manager and Principal AnalystFor the last nine months, Sapiens has been testing the possibilities of radical AI-enabled change, while continuing to support customers in a highly regulated and hidebound industry. New leadership has challenged the company to move at AI speed while establishing a new standard for quality. Sapiens has made a massive bet that the trust it has built with long-standing clients will carry over as the company shifts its commercial, delivery and technology partner models to a fully AI-enabled way of working. It is a bold bet; now comes the execution.
Infosys Moves From AI Experimentation to Enterprise Orchestration as Infosys Topaz Takes Center Stage in the Company’s Next Chapter
/by Bozhidar Hristov, Principal AnalystInfosys hosted more than 200 clients, partners, analysts and advisers during its flagship event, Infosys Americas Confluence 2026. The packed agenda included Partner Day and Analyst Day tracks, client stories, partner presentations and Living Labs demos of both Infosys- and partner-developed solutions and services. AI dominated the agenda, but the conversations were notably different than those at Confluence 2025. Last year, Infosys and its clients largely focused on the prerequisites for enterprise AI adoption, including data readiness, governance, architecture and talent. This year the discussion shifted toward what happens when enterprises actually begin scaling AI; the need to address rising complexity, agent governance, token economics, cybersecurity and model choice; and the ever-difficult task of proving business value. Infosys used the event to reinforce its ambition to become a leading enterprise AI services provider, positioning Infosys Topaz — and increasingly Infosys Topaz Fabric — as the enabling layer connecting models, applications, data business processes and partner technologies.