With TBR’s Digital Transformation market and competitive intelligence research, gain insight into how technology and services firms are investing, going to market, partnering and more as they help enterprises transition to digital solutions.
Learn how IT and business buyers approach digital applications, platforms and services within the context of disruptive market trends and emerging opportunities. Additionally, examine and dissect IT vendors’ ecosystem management as well as investments, performance and go-to-market strategies in both mature and emerging areas, including blockchain, Industrial IoT, analytics, customer experience and innovation centers, and cloud.
A free trial of TBR’s Insights Center platform gives you access to our entire Digital Transformation research portfolio and the ability to customize and curate reports detailing our analysis based on your company’s specific needs. Start your free trial today!
Trends we’re watching in 2025:
- Digital transformation is back in fashion
- GenAI upends pyramids, even as enterprises slow their AI roll
- Ecosystem intelligence becomes a strategic advantage
Explore TBR Digital Transformation Coverage
Market & Competitor Benchmarks
Market and competitor benchmarks provide a comparison of vendor performance in a market, including analysis on vendor strategies, financial performance, go-to-market and resource management. The research graphically portrays comparisons of vendors by myriad metrics, calling out leaders, laggards and business models. Defensible, data-informed views of market opportunity and operational best practices are highlighted in each publication. TBR also provides benchmark data in Excel pivot tables.
Current Market & Competitor Benchmarks:
- Digital Transformation: Analytics Professional Services Benchmark
- Digital Transformation: Digital Marketing Services Benchmark
Customer Research
Ecosystem Reports
Market Landscapes
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Benefits delivered through TBR Insight Center™ include:
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- Customizable views of millions of data points to match your specific needs
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- Updates for market disruptions and emerging trends
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PwC pivots to Asia
/by Patrick Heffernan, Practice Manager and Principal AnalystIn presentations and conversations with PwC partners, PwC detailed significant investments geared toward expanding with the APAC market, including a Growth Markets Centre and Cybersecurity Centre in Singapore as well as new Experience Centres in Hong Kong, Shanghai, Sydney and Melbourne, which add to a growing array of such centers across their global network. With […]
Google alliance strengthens PwC’s strategy-through-execution promise
/by Patrick Heffernan, Practice Manager and Principal AnalystOn Oct. 27 and 28, PwC and Google executives described a new global joint business relationship combining PwC’s industry expertise and global reach with Google’s widely used technology, particularly Google for Work and Google Cloud. PwC partners said the relationship was predicated on the trust PwC clients put in the audit, tax and consulting firm, […]