With TBR’s Digital Transformation market and competitive intelligence research, gain insight into how technology and services firms are investing, going to market, partnering and more as they help enterprises transition to digital solutions.
Learn how IT and business buyers approach digital applications, platforms and services within the context of disruptive market trends and emerging opportunities. Additionally, examine and dissect IT vendors’ ecosystem management as well as investments, performance and go-to-market strategies in both mature and emerging areas, including blockchain, Industrial IoT, analytics, customer experience and innovation centers, and cloud.
A free trial of TBR’s Insights Center platform gives you access to our entire Digital Transformation research portfolio and the ability to customize and curate reports detailing our analysis based on your company’s specific needs. Start your free trial today!
Trends we’re watching in 2025:
- Digital transformation is back in fashion
- GenAI upends pyramids, even as enterprises slow their AI roll
- Ecosystem intelligence becomes a strategic advantage
Explore TBR Digital Transformation Coverage
Market & Competitor Benchmarks
Market and competitor benchmarks provide a comparison of vendor performance in a market, including analysis on vendor strategies, financial performance, go-to-market and resource management. The research graphically portrays comparisons of vendors by myriad metrics, calling out leaders, laggards and business models. Defensible, data-informed views of market opportunity and operational best practices are highlighted in each publication. TBR also provides benchmark data in Excel pivot tables.
Current Market & Competitor Benchmarks:
- Digital Transformation: Analytics Professional Services Benchmark
- Digital Transformation: Digital Marketing Services Benchmark
Customer Research
Ecosystem Reports
Market Landscapes
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Infosys’ Future: Scaling GenAI and SLM Innovation to Drive Growth and Stakeholder Trust
/by Bozhidar Hristov, Principal AnalystDeveloping a client-ready AI-first portfolio is not a strategy unique to Infosys, but keeping pace with the rapidly evolving generative AI (GenAI) market highlights the company’s appetite for innovation and helps it strengthen stakeholder trust. Over the past 24 months, a large portion of vendor-client discussions focused on experimenting with developing and running large language models (LLMs), often fed with either public or nonessential data. Growing adoption of the technology has introduced the need for developing SLMs that are either function or industry specific.
PwC India Harnesses Microsoft Copilot to Better Serve Clients in Cybersecurity
/by Patrick Heffernan, Practice Manager and Principal AnalystSetting the stage for an India-centric discussion, TBR met with PwC India leaders for a discussion about the post-pandemic shift in perspectives on opportunities within the India market, based on India’s economic growth and the growth of international companies’ global captive centers. Increasingly, according to Gayal and Gomes, decision makers for global companies reside in India, which is influencing talent management, supply operations and growth opportunities.