TBR Launches Cloud Go-to-market Benchmark
Technology Business Research, Inc., is pleased to announce the launch of our Cloud Go-to-market Benchmark. As numbers alone do not tell the full story, this report layers in strategic context, examining how partner investments align with each vendor’s priorities and how these priorities are changing in the AI era. Whether it is the balance of internal versus partner-led sales or the evolving structures of ecosystem support, the Cloud Go-to-market Benchmark offers data-backed insight into where the cloud leaders are going and what that means for the broader competitive landscape. Clients gain access to sales expense data split by direct and indirect sales motions, workforce headcount split by direct and indirect sales teams, and year-to-year growth comparisons for seven of the biggest cloud leaders covered by TBR. Additionally, you’ll find the qualitative backdrop behind these numbers, offering the necessary context for external stakeholders to navigate the changing landscape.

TBR Launches Federal IT Services Market Forecast
/by TBRHAMPTON, N.H. (March 30, 2026) Technology Business Research, Inc., is pleased to announce the launch of the Federal IT Services Market Forecast, the first market forecast in our Federal IT Services research area. “The extreme volatility in the federal IT market in 2025, after a multiyear run of unprecedented growth, has left federal […]
TBR Launches Cloud Voice of the Partner
/by TBRTBR’s Cloud Voice of the Partner report deep dives into the current state of the ecosystem from each participant’s perspective and highlights winning strategies for capitalizing on the growing opportunity. Analysis is segmented by cloud vendors, ISVs and SIs/MSPs. Covered vendors include Accenture, Alibaba, Amazon Web Services, Boston Consulting Group, Capgemini, Cognizant, Databricks, Deloitte, DXC Technology, EY, Google, HCLTech, IBM, Infosys, KPMG, McKinsey & Co., Microsoft, Oracle, PwC, Red Hat, Salesforce, SAP, ServiceNow, Slalom, Snowflake, Tata Consultancy Services and Wipro.