Get Ahead of the Competition with Competitive Intelligence Solutions

Competitive & Market Intelligence Research Portal

Objective Data to Measure the World’s Leading Tech Companies

TBR clients have access to over $3 trillion in benchmarked revenue and 4-plus million unique data points across cloud and software, IT infrastructure, devices, professional services, management consulting, digital transformation, and telecom industries updated quarterly. With our proprietary data your team can highlight apple-to-apple comparisons of the leading vendors, by business unit, across all critical segments of the global ICT landscape; create data visualizations and qualitative analysis on vendor performance across key business metrics (e.g., revenue, expense, margin) by business unit, geo and industry vertical, and more.

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600+ Unique Business Units

1 Digital-first Market & Competitive Intelligence Portal

4+ Million Data Points Updated Quarterly

Market & Competitor Benchmarks

Market and competitor benchmarks provide a comparison of vendor performance in a market, including analysis on vendor strategies, financial performance, go-to-market and resource management. The research graphically portrays comparisons of vendors by myriad metrics, calling out leaders, laggards and business models. Defensible, data-informed views of market opportunity and operational best practices are highlighted in each publication. TBR also provides benchmark data in Excel pivot tables.

Current Market & Competitor Benchmarks:

Cloud and Software Applications Benchmark
Cloud Components Benchmark
Cloud Go-to-market Benchmark
Cloud Infrastructure & Platforms Benchmark
Cloud Professional Services Benchmark
Colocation Benchmark
Devices Benchmark
Digital Transformation: Analytics Professional Services Benchmark
Digital Transformation: Digital Marketing Services Benchmark
Federal IT Services Benchmark
Global Delivery Benchmark
Healthcare IT Services Benchmark
IT Infrastructure Benchmark
IT Services Vendor Benchmark
Management Consulting Benchmark
Private Cellular Networks Vendor Benchmark
Telecom Infrastructure Services Benchmark
Telecom Infrastructure Services Margin Benchmark
U.S. Mobile Operator Benchmark
U.S. Telecom Enterprise Operator Benchmark
U.S. Telecom Operator Public Sector Benchmark

Customer Research

Customer research reports provide a view of end-customer adoption within a market, including information on adoption time frames and preferences, spending/budgeting, vendor preference and selection criteria, and satisfaction analysis. The research identifies business opportunity through understanding how customers are making decisions, decodes and provides customers’ true perceptions of vendors, and follows the opportunity shift from legacy to emerging technologies and platforms.

Current Customer Research:

Cloud Applications Customer Research
Cloud Infrastructure & Platforms Customer Research
Digital Transformation: Voice of the Customer Research
Infrastructure Strategy Customer Research

Ecosystem Reports

Ecosystem reports compile data and analysis from multiple streams of TBR coverage to assess, quantify and model revenues, team compositions, go-to-market strategies and other qualitative insights, including accreditation and training of sell-through and sell-with partnerships, channels or alliances across global ICT markets.

Current Ecosystem Reports:

Adobe & Salesforce Ecosystem Report
Cloud Ecosystem Report
SAP, Oracle and Workday Ecosystem Report
U.S. Federal Cloud Ecosystem Report
Voice of the Partner Ecosystem Report

Market Forecasts

Market forecasts provide analysis of market opportunity and contain current market sizing and five-year forecasts, including analysis on growth drivers, top trends and leading market players. TBR provides market forecast data in Excel pivot tables.

Current Market Forecasts:

5G Telecom Market Forecast
Cloud and Software Applications Market Forecast
Cloud Components Market Forecast
Cloud Infrastructure & Platforms Market Forecast
Cloud Professional Services Market Forecast
Devices Market Forecast
IT Infrastructure Market Forecast
Private Cellular Networks Market Forecast
Telecom Edge Compute Market Forecast
Telecom Infrastructure Services Global Market Forecast
Telecom Infrastructure Services North America Market Forecast

Market Landscapes

Market landscapes provide analysis of an emerging or disruptive market segment or technology, including insight into how vendors and customers address the emerging technology as well as market sizing, vendor positioning, strategies, acquisitions, alliances and customer adoption trends.

Current Market Landscapes:

5G & 6G Telecom Market Landscape
AI & GenAI Market Landscape
AI PC and PC Server Market Landscape
Channel Partner Market Landscape
Cloud Data & Analytics Market Landscape
DaaS and PC Services Market Landscape
Enterprise Edge Compute Market Landscape
Enterprise Systems Integrators Market Landscape
Hyperscaler Digital Ecosystem Market Landscape
Infrastructure Consumption Services Market Landscape
Infrastructure Services Market Landscape
Private Cellular Networks Market Landscape
Telecom AI Market Landscape
Telecom Edge Compute Market Landscape

“Great work by TBR on our battle cards! The team is impressed with the depth of content and excellence in delivery. Our SVP of Sales was basically banging the table to get his team to get these deployed!”

Senior Director of Market IntelLeading Digital Marketing Software Company

“Our sales team still relies on the competitive positioning tools you did for us … . It was incredibly well received by our sales team and, I believe, has played a part in helping us achieve our recent share gains.”

Product ManagerTop 3 Global Device Business

“TBR is my go-to for executive-facing intelligence because their work can be directly implemented into our strategy canvases. We regularly make decisions based on TBR insights.”

Global Program Director of Market Intel and AdvisoryFortune 50 Technology and Services Firm

“TBR Modeling enables a new level of discipline for resource allocation to business operations. With shareholder pressure to increase ROI velocity whilst managing risk, this modeling capability provided us the level of granularity required for competitive analytics and planning platforms.”

VP StrategyTelecom Industry

“I have worked with a number of research firms in my career and have found that you do not always get the value that you are either promised or expect. That is not the case with TBR. They delivered not only the data that you would expect when you invest in a project, but they exceeded our expectations with a very thorough and insightful view into how the results from the research could improve our business. Based upon the study and TBR’s recommendations, we are moving forward with an advertising campaign to capture a very important customer segment.”

Director of Global Field MarketingTop-5 Multi-platform Vendor

“TBR builds the best tech P&Ls in the world! Our executives have come to rely on the quarterly data you provide, and use it to measure the relative success of their business units.”

VP/Global Head of Customer & Market InsightsTop 5 Global Enterprise Tech Firm

“Any time an executive puts up a number that shows our results against competitors or the market, TBR’s name is always footnoted. It’s clearly your differentiator and helping you build brand at the highest levels.”

Head of Market IntelligenceGlobal System Integrator

“The work your team did helped us go from almost not launching our new offering to going forward with the launch. Since the launch, we’ve been getting great feedback from sales on the pricing of the offering and seeing little pushback from customers, and the revenue performance has surpassed expectations. I still use the material two or three times per week when guiding product managers and sales on the portfolio strategy.”

Principal Portfolio DirectorTop 3 Global Multiline Services Firm

Explore TBR Vendor Coverage

TBR’s vendor reports, snapshots and profiles provide deep-dive analysis of a single vendor across corporate strategies, tactics, SWOT analysis, financials, go-to-market strategies and resource strategies. Vendor performance is put in the context of market opportunity and competitive environment and our assessment shows where a vendor will success and its future market position.

Cloud

Accenture
Adobe
Alibaba
Amazon Web Services
Atos
Capgemini
Google
IBM
Infor
Informatica
Intuit
Microsoft
Oracle
Sage
Salesforce
SAP
ServiceNow
Snowflake
UKG
VMware by Broadcom

Devices

Federal IT Services

IT Infrastructure

Professional Services

Telecom

Ready to Level Up Your Insights?

TBR’s digital-first competitive intelligence platform, TBR Insight Center™, allows for configured & customized views into IT markets, vendors, alliances and ecosystems.

Benefits delivered through TBR Insight Center™ include:

Dynamic, configurable platform for TBR’s objective, independent and validated data and analysis
Customizable views of millions of data points to match your specific needs
Simple download functionality for customized views of analysis and feeds of data, saving staff dozens of hours per month
Updates for market disruptions and emerging trends

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