Customer Research
- Promote a positive perception for vendors
- Use as an industry or customer trend lead-in to vendor value discussion
Event Perspectives
- Use to demonstrate the value of analyst attendance internally (free) or to promote the client’s message externally (additional fee)
- Allows AR to agree or disagree with TBR’s assessment of their company’s business strategy
Vendor Analysis
- Provides validation or creative challenging of their business and messaging
- Use as a tool to promote their business externally (buying rights)
Benchmark
- Leverage positive performance highlights for the organization
- Leverage the connection between business strategy and emerging industry trend