IT Infrastructure

Hardware Subscription Services

Market landscapes provide analysis of an emerging or disruptive market segment or technology, including insight into how vendors and customers address the emerging technology as well as market sizing, vendor positioning, strategies, acquisitions, alliances and customer adoption trends.

TBR’s Hardware Subscription Services Market Landscape deep dives into data center and devices vendors’ strategies for transforming hardware-centric portfolios into “as a Service” offerings. As customers express a preference for flexible alternatives to traditional refresh cycles, vendors have responded, but their responses are nuanced, from finance-centric to solution-centric offerings. The channel partner network is another complex layer weaved into this story.

In this semiannual market landscape, TBR unpacks the market, highlighting individual vendors’ portfolio strategies, the market size, growth opportunities and key strategies.


Semiannual, 1Q/3Q (publishes in April and October)


Dell Technologies
Hitachi Vantara
HP Inc.
Hewlett Packard Enterprise
Pure Storage
TBD, based on client demand

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