TBR’s Hardware Subscription Services Market Landscape deep dives into data center and devices vendors’ strategies for transforming hardware-centric portfolios into “as a Service” offerings. As customers express a preference for flexible alternatives to traditional refresh cycles, vendors have responded, but their responses are nuanced, from finance-centric to solution-centric offerings. The channel partner network is another complex layer weaved into this story.
In this semiannual market landscape, TBR unpacks the market, highlighting individual vendors’ portfolio strategies, the market size, growth opportunities and key strategies.
CADENCE
Semiannual, 1Q/3Q (publishes in April and October)
VENDORS
Apple
Cisco
Dell Technologies
Fujitsu
Hitachi Vantara
HP Inc.
Hewlett Packard Enterprise
IBM
Lenovo
Microsoft
NetApp
Pure Storage
TBD, based on client demand
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