Digital Transformation

Digital Transformation: Voice of the Customer Research

Customer research reports provide a view of end-customer adoption within a market, including information on adoption time frames and preferences, spending and budgeting, vendor preference and selection criteria, and satisfaction analysis.

Through in-depth interviews and selective surveys, TBR’s Digital Transformation: Voice of the Customer Research report provides insights into changing digital transformation client demands and expectations. The report includes clients’ expectations around digital transformation evolution and new services clients anticipate purchasing from their current consulting and IT services vendors.


Semiannual, 2Q/4Q (publishes in May and November)


Digital Transformation
Traditional IT Services and Outsourcing

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