Digital Transformation

Digital Transformation: Digital Marketing Services

Industry benchmarks provide a comparison of vendor performance in a market, including analysis on vendor strategies, financial performance, go-to-market and resource management. The research graphically portrays comparisons of vendors by myriad metrics, calling out leaders, laggards and business models. TBR also provides benchmark data in Excel pivot tables.

TBR’s Digital Transformation: Digital Marketing Services Benchmark addresses changes in leading digital transformation vendors’ strategies and performances as well as their investments and go-to-market positions. Digital marketing services (DMS) providers help brands and other clients plan, execute and measure their digital marketing activities, including web and mobile development, apps, advertising, social media, and signage to drive organizational results.


The report includes use cases; analysis of agencies’, IT services’ and consultancies’ management of their technology partnerships and acquisitions; and a forward-looking view around key market trends, implications to customers and vendors, vendor performance, and associated technologies enabling digital transformation opportunities. Region-specific market trends are also highlighted in the report.

INCLUDES

Excel Workbook featuring current and historical data

CADENCE

Semiannual, 1Q/3Q (publishes in February and August)

SEGMENTS

Digital Transformation
Strategy
Creative and Branding
Web, Mobile and Commerce
Advertising and Analytics

VENDORS

Accenture
AKQA
Bain & Co.
Boston Consulting Group
Capgemini
Cognizant
Deloitte
Digitas
EY
HCL Technologies
IBM Services
Infosys
McKinsey & Co.
Ogilvy
PwC
R/GA
SapientRazorfish
Tata Consultancy Services
Wipro

GEOGRAPHY

Americas
APAC
EMEA


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