Cloud and Software

Cloud Applications

Customer research reports provide a view of end-customer adoption within a market, including information on adoption time frames and preferences, spending and budgeting, vendor preference and selection criteria, and satisfaction analysis.

TBR’s Cloud Applications Customer Research tracks how customers are modernizing application environments and choosing between different cloud delivery methods. Topics covered include public, private, hybrid delivery options; decision-making involvement and criteria; leading vendor perception; field positioning and competition guides; and the impact of emerging trends (e.g., containers, security, platforms).

CADENCE

Semiannual (publishes in June and December)

SEGMENTS

CRM
ERP
HR
Productivity

VENDORS

Adobe
IBM
Infor
Microsoft
Oracle
Salesforce
SAP
Workday

GEOGRAPHY

Americas
APAC
EMEA


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