Competitive Intelligence
Actionable insights and recommendations around business performance benchmarks, comparative peer landscape and strategic market moves to help companies align for both cost optimization and strategic growth
Key outcomes delivered include:
- Assessment of the strengths and vulnerabilities of key competitors and advise clients on how to defend and capitalize on them
- Evaluation of how client peers are structuring their teams and processes to manage costs to support profitability
- Provide a cadence of comparative insights to use in executive communication and reporting
- Alignment of price points and price strategies for existing offerings to maximize revenue, profit and market share opportunity
- Creation of a long-term commercial strategy, aligned to peer best practices, that optimizes financial performance
Operational Analysis
Analyze the best practices and approaches of peers' operations and processes to help clients optimize their go-to-market, delivery and commercial practices.
Portfolio Analysis
Identify strengths and vulnerabilities of a portfolio area or line of business versus peers through a series of outside-in and inside-out analyses.
Pricing Analysis
Benchmark competitive price levels for comparable products and services and competitors' pricing strategies.
Recent Publications
TBR 2020 Devices & Commercial IoT Predictions: IoT settles in for the long hual
IoT becomes part of the digital transformation family, and conversational user interfaces become more common IoT continues to mature. This is reflected in more powerful and easier-to-implement IoT software and cloud services as well as in a greater understanding of what IoT is and what it is good for. Vendors and customers now better understand […]
TBR 2020 Telecom Predictions: Leading CSPs and webscales implement new ICT architecture to fully capitalize on digital era
Leading CSPs tackle business and network transformation to capture value created in the digital era Key technologies, most notably cloud, virtualization, 5G, edge computing, AI and machine learning (ML), are coalescing to usher in a new era, commonly referred to as the digital era, but also referred to as the 5G era or the fourth […]
Case Studies
Digital transformation has created significant market buzz and excitement as buyers look to vendors to help modernize business processes and create new ways of working with and connecting to their customers. This shift not only impacts technology users but also the way vendors must message and sell to their prospects. One client facing this conundrum came […]
A key challenge for product and service teams is to identify into which offerings and customer segments to invest their go-to-market resources to generate the maximum return. Vendors are often challenged to get a clear picture of what use cases are being invested in, particularly among emerging technologies. A client came to TBR needing assistance […]