Competitive Intelligence
Actionable insights and recommendations around business performance benchmarks, comparative peer landscape and strategic market moves to help companies align for both cost optimization and strategic growth
Key outcomes delivered include:
- Assessment of the strengths and vulnerabilities of key competitors and advise clients on how to defend and capitalize on them
- Evaluation of how client peers are structuring their teams and processes to manage costs to support profitability
- Provide a cadence of comparative insights to use in executive communication and reporting
- Alignment of price points and price strategies for existing offerings to maximize revenue, profit and market share opportunity
- Creation of a long-term commercial strategy, aligned to peer best practices, that optimizes financial performance
Operational Analysis
Analyze the best practices and approaches of peers' operations and processes to help clients optimize their go-to-market, delivery and commercial practices.
Portfolio Analysis
Identify strengths and vulnerabilities of a portfolio area or line of business versus peers through a series of outside-in and inside-out analyses.
Pricing Analysis
Benchmark competitive price levels for comparable products and services and competitors' pricing strategies.
Recent Publications
Enterprises leverage disruptive emerging technologies within their operations to improve processes and accelerate digital transformation
Extension remains the most natural jumping-off point for digital transformation (DT) initiatives, as enterprises can experiment with disruptive technologies within familiar business operations, see their value in generating new business insights, and then use those insights to re-imagine processes. TBR’s Digital Transformation Insights Report: Voice of the Customer shows that vendors need to orient toward […]
Atos at the edge of technology
With the launch of BullSequana Edge and investments in quantum computing, Atos takes a pragmatic approach to executing digital transformation initiatives For a few years, the impact of big data has created ebbs and flows in buyers’ behavior in end-consumer interactions and IT purchasing patterns, as is typical with any technology. Consumerization of business applications, […]
Case Studies
Digital transformation has created significant market buzz and excitement as buyers look to vendors to help modernize business processes and create new ways of working with and connecting to their customers. This shift not only impacts technology users but also the way vendors must message and sell to their prospects. One client facing this conundrum came […]
A key challenge for product and service teams is to identify into which offerings and customer segments to invest their go-to-market resources to generate the maximum return. Vendors are often challenged to get a clear picture of what use cases are being invested in, particularly among emerging technologies. A client came to TBR needing assistance […]