Related Webinars

 

September 26

The value imperative: Healthcare IT services vendors reorient around value-centric models of care delivery and payment
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September 19

Webscale ICT market update
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September 12

Going inside customers’ minds to predict the future of cloud
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Recent Publications

 

COVID-19 Economic Impacts Update: Aug. 7, 2020

 

COVID-19’s societal pressures kick up a Digital Dust Bowl

Evolving business activity and social interaction have been on a collision course with dated public policy best practices for decades Three years ago, TBR put out a report called The impending Digital Dust Bowl: Mitigation, survival and interdependence, in which we evaluated the social, economic and political arenas and examined how the pivot to digital […]

Customer Success Stories

Case Studies

 

Digital transformation has created significant market buzz and excitement as buyers look to vendors to help modernize business processes and create new ways of working with and connecting to their customers. This shift not only impacts technology users but also the way vendors must message and sell to their prospects. One client facing this conundrum came […]

 

A key challenge for product and service teams is to identify into which offerings and customer segments to invest their go-to-market resources to generate the maximum return. Vendors are often challenged to get a clear picture of what use cases are being invested in, particularly among emerging technologies. A client came to TBR needing assistance […]

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