Competitive Intelligence
Actionable insights and recommendations around business performance benchmarks, comparative peer landscape and strategic market moves to help companies align for both cost optimization and strategic growth
Key outcomes delivered include:
- Assessment of the strengths and vulnerabilities of key competitors and advise clients on how to defend and capitalize on them
- Evaluation of how client peers are structuring their teams and processes to manage costs to support profitability
- Provide a cadence of comparative insights to use in executive communication and reporting
- Alignment of price points and price strategies for existing offerings to maximize revenue, profit and market share opportunity
- Creation of a long-term commercial strategy, aligned to peer best practices, that optimizes financial performance
Operational Analysis
Analyze the best practices and approaches of peers' operations and processes to help clients optimize their go-to-market, delivery and commercial practices.
Portfolio Analysis
Identify strengths and vulnerabilities of a portfolio area or line of business versus peers through a series of outside-in and inside-out analyses.
Pricing Analysis
Benchmark competitive price levels for comparable products and services and competitors' pricing strategies.
Recent Publications
Local, state and international governments experienced more COVID-19 turbulence than U.S. federal agencies in 2Q20
State and local governments in the U.S. as well as civilian agencies of international governments saw significant disruption to tax revenues and their ability to provide even basic levels of citizen-facing services as a result of the pandemic. Employment services agencies, for example, were suddenly forced to operate at sharply lower levels, if at all, […]
Spending recovers as pandemic conditions wane in the U.S., but competition among HCI vendors remains high
Opportunity Survey data suggests U.S. hyperconverged infrastructure (HCI) customers’ budgets began to rebound in 1H21 after pandemic-related spending cutbacks in 2020. Although average budgets increased, HCI vendors must still contend with overarching data center consolidation trends that are limiting net-new HCI use cases, illustrated by 54% of respondents using HCI only to replace outdated hardware […]
Quick Quantum Quips: July quantum developments encompass the entirety of the ecosystem
Welcome to TBR’s monthly newsletter on the quantum computing market: Quick Quantum Quips (Q3). This market changes rapidly, and the hype can often distract from the realities of the actual technological developments. This newsletter keeps the community up to date on recent announcements while stripping away the hype around developments. For more details, reach out […]
Case Studies
Digital transformation has created significant market buzz and excitement as buyers look to vendors to help modernize business processes and create new ways of working with and connecting to their customers. This shift not only impacts technology users but also the way vendors must message and sell to their prospects. One client facing this conundrum came […]
A key challenge for product and service teams is to identify into which offerings and customer segments to invest their go-to-market resources to generate the maximum return. Vendors are often challenged to get a clear picture of what use cases are being invested in, particularly among emerging technologies. A client came to TBR needing assistance […]