Competitive Intelligence
Actionable insights and recommendations around business performance benchmarks, comparative peer landscape and strategic market moves to help companies align for both cost optimization and strategic growth
Key outcomes delivered include:
- Assessment of the strengths and vulnerabilities of key competitors and advise clients on how to defend and capitalize on them
- Evaluation of how client peers are structuring their teams and processes to manage costs to support profitability
- Provide a cadence of comparative insights to use in executive communication and reporting
- Alignment of price points and price strategies for existing offerings to maximize revenue, profit and market share opportunity
- Creation of a long-term commercial strategy, aligned to peer best practices, that optimizes financial performance
Operational Analysis
Analyze the best practices and approaches of peers' operations and processes to help clients optimize their go-to-market, delivery and commercial practices.
Portfolio Analysis
Identify strengths and vulnerabilities of a portfolio area or line of business versus peers through a series of outside-in and inside-out analyses.
Pricing Analysis
Benchmark competitive price levels for comparable products and services and competitors' pricing strategies.
Recent Publications
Embedding multicloud and software-driven services in portfolios helps vendors execute on strategy, expand addressable markets
Google Cloud revenue surpassed the $2 billion mark in 2Q19, doubling in size in six quarters. Under the guidance of CEO Thomas Kurian, Google Cloud is improving its enterprise appeal by launching its multicloud management tool set, Anthos; leveraging acquisitions to build out its migration, storage and analytics capabilities; and expanding its global sales and […]
IoT is trending toward smaller, easy-to-replicate projects that will generate increased data over time
IoT is not a technology, nor a market, but it certainly drives IT revenue TBR estimates the contribution of the commercial IoT technique to the overall IT market will increase from $456.1 billion in 2019 to $1.7 trillion in 2025, a CAGR of 24.9%. IoT is not a technology or a market, but a technique […]
Case Studies
Digital transformation has created significant market buzz and excitement as buyers look to vendors to help modernize business processes and create new ways of working with and connecting to their customers. This shift not only impacts technology users but also the way vendors must message and sell to their prospects. One client facing this conundrum came […]
A key challenge for product and service teams is to identify into which offerings and customer segments to invest their go-to-market resources to generate the maximum return. Vendors are often challenged to get a clear picture of what use cases are being invested in, particularly among emerging technologies. A client came to TBR needing assistance […]