Financial Modeling

Targeted and normalized financial analysis rooted in ongoing analysis of companies and markets and agumented with specific research to support triangulated logic and assumptions

Key outcomes delivered include:

Contextual and normalized data to support executives
Realistic business expectations stemming from analysis of market-specific dynamics
Ability to enable partners by understanding their financial situation
Opportunities to generate ROI identified

Market Segmentation

Helping clients understand market conditions by dissecting market size and results into the most relevant and influential components

Partner Modeling

Supporting clients' assessment of their partners' health and results, to optimize program investments and benefits

Profit and Loss Modeling

Enabling clients to plan, manage and measure their business through a series of business unit-level P&Ls, built through analysis of pricing approaches, resource strategies, and go-to-market investments and returns

Related Webinars

The value imperative: Healthcare IT services vendors reorient around value-centric models of care delivery and payment

Webscale ICT market update

Going inside customers’ minds to predict the future of cloud

IoT vendor roles

Recent Publications

Leading operators are accelerating their 5G timetables, justifying the investment due to the competitive advantage 5G technology provides

HAMPTON, N.H. (July 20, 2018) — The efficiency gains offered by 5G are spurring operators to accelerate their deployment timeframes, according to TBR’s 3Q18 5G Telecom Market Landscape. “5G is up to 10 times more efficient on a cost-per-gigabyte basis compared to LTE,” said TBR Telecom Senior Analyst Chris Antlitz. “This is the driving force […]

The exaggerated expectations created by IoT hype play a big role in how vendors approach IoT in 2018, for better or worse

HAMPTON, N.H. (July 20, 2018) — Internet of Things (IoT) vendors are succeeding by focusing on business problems, not transformation, according to Technology Business Research, Inc.’s (TBR) 3Q18 Commercial IoT Market Landscape. Shane O’Callaghan of TSM Control Systems, a PTC customer, explained it at LiveWorx2018 in the most straightforward manner: “IoT is not a technology […]

Customer Success Stories

“I have worked with a number of research firms in my career and have found that you do not always get the value that you are either promised or expect. That is not the case with TBR. They delivered not only the data that you would expect when you invest in a project, but they exceeded our expectations with a very thorough and insightful view into how the results from the research could improve our business. Based upon the study and TBR’s recommendations, we are moving forward with an advertising campaign to capture a very important customer segment.” — Director of Global Field Marketing, Top-5 Multi-platform Vendor

Case Studies

Digital transformation has created significant market buzz and excitement as buyers look to vendors to help modernize business processes and create new ways of working with and connecting to their customers. This shift not only impacts technology users but also the way vendors must message and sell to their prospects. One client facing this conundrum came […]

A key challenge for product and service teams is to identify into which offerings and customer segments to invest their go-to-market resources to generate the maximum return. Vendors are often challenged to get a clear picture of what use cases are being invested in, particularly among emerging technologies. A client came to TBR needing assistance […]