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New shopper engagement solutions segment will emerge, reaching $38B by 2021 with a 36% CAGR

Marketers currently use multiple tools and services to engage consumers in the shopping experience, from initial interest to a successful purchase. As consumer online and offline behaviors (and the reach of digital marketing) become more sophisticated, most marketers will seek an integrated solution TBR calls Shopper Engagement, which takes the massive amounts of real-time, high-quality signals from consumers across channels and devices and activates them in real time to drive a conversion.