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A decade in, cloud’s real work begins

Insights from TBR’s 2020 Cloud Predictions

The easy days of cloud are coming to a close. The good news is that the benefits of cloud are not just a marketing pitch; they are very real for adopting customers. Customers will need the experience they have developed with cloud to address any remaining on-premises workloads, which are a challenge and risk to change regardless of the delivery method. Put simply, the real work of applying cloud not purely as a technology but as a solution to core business problems begins in 2020, and vendors must also adjust to accommodate customers’ heightened needs.

Join Allan Krans, Meaghan McGrath, Nicole Catchpole, Catie Merrill and Jack McElwee as they dig into developments in the cloud market through 2019 and expectations for 2020.

Don’t miss:

  • Executive changes — the initial stewards of cloud’s growth are turning over.
  • Cross-vendor cooperation moves from important to necessary.
  • Customers eventually favor best-of-suite rather than best-of-breed.
  • Amazon Web Services is being challenged by both direct competition and new market approaches.

TBR webinars are held typically on Wednesdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous webinars can be viewed anytime on TBR’s Webinar Portal.

For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].

2020 Cloud & Software Predictions: A decade in, cloud’s real work begins

The easy days of cloud are finished

Cloud customers and the plethora of cloud vendors have seen the era of simple, easy implementations pass. Most customers have moved the majority of their productivity, CRM, development & test, and web hosting workloads to cloud, which drove the sustained 50%-plus year-to-year revenue growth for vendors in the space over the past 10 years. And while the growth rates may be lower, the good news is that the benefits of cloud are not just a marketing pitch; they are very real for adopting customers. Along the way customers have figured out where cloud is and is not a fit within their environments. They have also realized that public cloud is not the only cloud option and expanded their consideration to include on-premises private, hosted private and the emerging segment of hybrid devices like Azure Stack and Amazon Outposts.

Customers will need to leverage their more mature cloud decision making, honed through early implementations, to address the workloads that remain on premises, which are a challenge and risk to alter in any fashion, whether the delivery method is cloud or not. Supply chain networks, inventory systems and manufacturing systems are IT workloads that defy standardization. If these workloads are to move to cloud delivery, they will require multiple cloud environments and myriad service options to implement and operate these workloads. In short, the real work of applying cloud not simply as a technology but as a solution to core business problems will begin in 2020, and vendors must adjust to accommodate customers’ heightened needs.

This overall landscape will be manifested very specifically in the following trends during 2020 and beyond:

  • Executive changes — the initial stewards of cloud’s growth are turning over.
  • Cross-vendor cooperation moves from important to necessary.
  • Customers eventually favor best-of-suite rather than best-of-breed.
  • Amazon Web Services (AWS) is being targeted by both direct competition and new market approaches.

2020 Predictions:

  • Key software vendors will settle into new leadership styles, while indecision could leave others behind
  • Uptick in hybrid cloud adoption drives increase in partnerships to securely support the enterprise journey to digital transformation
  • Customers adopt full, single-vendor suites as integrated apps’ capabilities outweigh those of best-of-breed apps

Register for TBR’s webinar 2020 Cloud & Software Predictions webinar, A decade in, cloud’s real work begins, Jan. 8, 2020.

Technology Business Research 2020 Predictions is a special series examining market trends and business changes in key markets. Covered segments include telecom, cloud & software, devices & commercial IoT, data center, and services.

IBM marries on-premises, private and public-cloud data

Offering a multi-cloud, portable hybrid integration solution is important for IBM in a few ways, said Cassandra Mooshian, a senior analyst with Technology Business Research. It greatly reduces the perception of vendor or platform lock-in, which in the world of hybrid IT is attractive, Mooshian said.

“It underscores that IBM is willing to play in a multivendor world (rather than promoting IBM IaaS as the technology underpinning ICP and solutions atop it), it can help bring IBM to the table more often in enterprise and midmarket organisations now that it is ‘playing nice’ more often with peers, and it addresses a fundamental pain point that IT departments are facing, linking on-prem apps and data to cloud apps and data such that processes can become more efficient and customers can get the most business value,” Mooshian said.

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