TBR releases exclusive webinar content from July 2021

Technology Business Research, Inc. (TBR) announces on-demand availability of its July 2021 webinars for market intelligence and competitive intelligence teams. July webinars include a demonstration of TBR’s new data visualization tool and a look at how management consultancies are adjusting to post-pandemic challenges around ways of working.

TBR Insight Center™: An overview

Senior Data Analyst Matt Bowden and Senior Vice President of Sales & Marketing Dan Demers demonstrate TBR’s new digital platform, TBR Insight Center. TBR Insight Center™ is a powerful data visualization tool that allows clients to configure and curate analysis customized to their needs using a simple and intuitive interface.

Innovation requires in-person: Digital transformation consulting in a post-pandemic world

Principal Analyst and Practice Manager Patrick Heffernan, Senior Analyst Kelly Lesiczka and Analyst John Croll discuss how management consultancies have adjusted to post-pandemic challenges around hybrid and in-person innovation sessions, digital burnout and shifting client needs, particularly regarding technology and strategy consulting. 

TBR webinars are typically held Wednesdays at 1 p.m. EST and include a 15-minute Q&A following the main presentation. To find out what we are discussing next month, check out the Webinars page of our website.

Interested in a one-on-one discussion with one of the above subject-matter experts or a private webinar with one or more of our teams?

Contact us today for more information on our free 60-day trial

The end of ‘digital’

Insights from TBR’s 2020 Services Predictions

A potential global economic slowdown has management consultancies and IT services vendors considering how they must reshape their strategies if and when clients backpedal on spending for digital transformation. Reassessing partnerships and seeking acquisitions will be one approach. Selling products, integrated solutions and software more aggressively will be another. And in 2020, at least one IT services vendor or management consultancy will declare the death of the term digital, arguing that everything every enterprise does has become digital.

Join Patrick Heffernan, Boz Hristov, Kevin Collupy and Kelly Lesiczka as they review developments in the IT services and professional services market from 2019 and expectations for 2020.

Don’t miss:

  • IT services vendors’ reactions and strategic shifts as enterprises slow spending
  • The acceleration around products, platforms and SaaS delivered by consultancies
  • The disappearance of “digital” as a marketing term and the rise of post-digital services

TBR webinars are held typically on Wednesdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous webinars can be viewed anytime on TBR’s Webinar Portal.

For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].

TBR 2020 Services Predictions: Everything is up for grabs

With or without chaos, 2020 will be a turning point

TBR’s 2020 predictions for the IT services vendors and management consultancies we cover center on a potential external disruptive force, ongoing internal changes, and a market shift that will happen regardless. If a global economic slowdown occurs in 2020, changes to the consulting business model will accelerate. Either way, the term digital as we know it will disappear.

While TBR is not forecasting a recession, either globally or in specific markets, like the U.S., we have had extensive discussions with leaders at IT services vendors and consultancies who have been preparing their teams and their clients for that possibility. As a result, these firms are at an advantage and have been cementing their relationships with clients worried about funding what they’ve been told are necessary digital transformations. In contrast, other IT services vendors have been projecting growth without preparing their own people or finances for a substantial slowdown in IT buying.

At the same time, consultancies have been struggling with significant shifts in how they build capabilities along with selecting services and how to deliver them. As we move into 2020, a well-established resistance to selling software — or be in the products business, in general — will give way to the inevitable rise of software licensing and “as a Service” models, as well as solutions bundling and clearly defined product sets that consultancies now package and deliver. While these products are not completely stand-alone and remain subject to internal debate over the specifics of commercial arrangements, the clear result will be a shift in the consulting model from people to people-enhanced-by-products. And a global economic slowdown would force consultancies and IT services vendors to automate themselves further and adopt new business models, accelerating these changes.

Whether a recession strikes or consultancies evolve quickly or more slowly, TBR expects 2020 will mark the first time an IT services vendor or consultancy declares “digital” has outlived its usefulness as a delineation between various elements of technology and business. Everything will be digital, making a digital designation obsolete. For TBR’s purpose — understanding professional services vendors’ strategies and how they make money — the shift from digital as a label will impact how vendors report their earnings, how they describe their investments, and what kinds of alliances they create across the broader technology ecosystem. In the short term, most vendors will continue reporting, marketing, investing in and adhering to digital. In the longer term, the term is dead.

2020 Predictions:

  • A correction or recession will stall digital transformations and slow growth for IT services vendors and consultancies
  • Consultancies will sell more products and will emphasize and invest more in that part of their business
  • ‘Digital’ will disappear

Register for TBR’s 2020 Services Predictions webinar, The end of ‘digital,’ Jan. 22, 2020.

Technology Business Research 2020 Predictions is a special series examining market trends and business changes in key markets. Covered segments include telecom, cloud & software, devices & commercial IoT, data center, and services.

Bringing the best: Talent and technology in management consulting

Insights from TBR’s Professional Services team

Join Senior Analysts Elitsa Bakalova and Patrick Heffernan and Research Analyst Kelly Lesiczka as they discuss the infusion of technology into every aspect of management consulting. In addition to detailing changed business models among the Big Four and Strategy-centric firms, the team will review how asset- and IT-centric consulting vendors have increasingly brought their technology-trained talent to bear across the management consulting space.

Don’t miss:

  • Which IT services vendors and consultancies have best transformed their talent to handle the new management consulting world
  • How emerging technologies, particularly artificial intelligence, will change the business models of management consultancies
  • Why companies like Capgemini, IBM and Accenture will be the ones to watch through 2019


TBR webinars are held typically on Wednesdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous webinars can be viewed anytime on TBR’s Webinar Portal.

For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].