IoT evolves rapidly

Internet of Things (IoT) offers long-term sustained growth for many IT vendors, especially vendors that can successfully position their offerings as critical components for a wide range of IoT solutions. This opportunity, however, is accompanied by challenges in product or service design, market targeting, partnering, and reaching decision makers within customer organizations. IoT’s diversity of solutions, its operational technology (OT) market, and the multicomponent and multivendor nature of its solutions all demand new approaches from vendors.