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TBR launches semiannual Cloud Infrastructure & Platforms Benchmark

As workloads become the most important driver of cloud adoption, TBR’s Cloud Infrastructure & Platforms Benchmark takes an in-depth look at the infrastructure (IaaS) and platforms (PaaS) markets.

IaaS is about scale; PaaS is about differentiation

Join Practice Manager Allan Krans and Senior Analyst Catie Merrill Thursday, April 21, 2022, for a review of TBR’s latest Cloud Infrastructure and Platforms Benchmark, including in-depth views of the IaaS and PaaS markets and how vendors are competing to address opportunities in emerging submarkets such as app development and integration. Our team will look at the cloud market through the lens of platform and infrastructure workloads and highlight leading vendor strategies that are driving the next wave of cloud adoption.

Don’t miss:

  • IaaS and PaaS revenue and growth leaders
  • A review of cloud ecosystems and go-to-market strategies
  • Customer behavior driving vendors’ investment

Mark your calendars for Thursday, April 21, 2022, at 1 p.m. EDT,
and REGISTER to reserve your space.

Related content:

  1. Top 3 Predictions for Cloud Infrastructure & Platforms in 2022
  2. Cloud Infrastructure & Platforms Benchmark
  3. Russian aggression will not dampen pandemic-driven cloud demand

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Cloud migration rises to top as central IT investment for driving IaaS and PaaS adoption

Cloud migration rises to top as central IT investment for driving IaaS and PaaS

Key Insights

The pandemic has laid bare the benefits of the cloud, serving as a proof point for the central role cloud plays in supporting organizations’ short- and long-term digital transformation road maps.

COVID-19 has dramatically accelerated the timeline for cloud adoption for many organizations, with public cloud as the most common method of delivery for IaaS and PaaS workloads.

The use of cloud professional services will continue to grow due to the challenges of migrating increasingly complex workloads to the cloud while working in a remote environment.

TBR’s Cloud Applications Customer Research tracks how customers are modernizing application environments and choosing between different cloud delivery methods. Leveraging in-depth conversations between TBR and enterprise customers, the Cloud Infrastructure & Platforms Customer Research provides subscribers with actionable insight that they can use to better understand their customers’ behavior and win cloud infrastructure deals. Topics covered for both reports include public, private and hybrid delivery options; decision-making involvement and criteria; leading vendor perception; field positioning and competition guides; and the impact of emerging trends (e.g., containers, security, platforms).

IaaS utility pushes hosted private cloud leaders to ramp up investments in flexible, vendor-managed solutions

IaaS utility pushes hosted private cloud leaders to ramp up investments in flexible, vendor-managed solutions

Infrastructure services hosted as single-tenancy offerings remain desirable to customers that are looking to bridge the gap between utilizing public clouds and building their own private clouds on premises. The global COVID-19 outbreak weighed heavily on many IT vendors’ business models during the quarter; however, the hosted private cloud space was less susceptible to the economic impacts of the pandemic given the annuity-based revenue streams gained through cloud sales. Long term, TBR expects the hosted private cloud market to record pockets of growth as we expect COVID-19 to prompt greater cloud usage, and many customers will turn to private cloud solutions as a preliminary step in the digital transformation process. Further, benchmarked vendors will benefit from enterprises’ increasingly hybrid scenarios, which are generally purchased on a workload-by-workload basis.

The Hosted Private Cloud Benchmark analyzes different enterprise use cases and vendor strategies. For example, the benchmark looks at how workloads such as ERP will drive demand for hosted private cloud SaaS due to the mission-critical nature of those services and their associated data.

IaaS providers focus on global expansion, while vendors with remote work-enabling SaaS capitalize on demand

1Q20 Public Cloud Benchmark infographic

While Amazon Web Services (AWS) continues to dominate the public cloud IaaS market, its rivals continue to expand in the space and even collaborate to take market share. Microsoft and Oracle added a new data center interconnection in Amsterdam, deepening the ties between the vendors as they enable customers to run Oracle workloads on Azure and integrate workloads between the vendors’ clouds. TBR believes Microsoft and Oracle will continue to improve their competitive position against AWS as more data center interconnections are added. In addition, TBR expects Alibaba will become a growing threat to AWS and other U.S.-based vendors as it builds out data centers in APAC and EMEA.

Public cloud remains the largest and fastest growing segment of the cloud market. Changes in customer acceptance, data integrations and innovation have combined to sustain the rapid growth of public cloud adoption. The Public Cloud Benchmark details how hybrid deployments, new use cases for enterprise apps, and trends in emerging technology will make public cloud even more relevant in the future.

Trailing vendors collaborate to better compete against market leaders, which are expanding globally

Public Cloud Market Summary

Amazon Web Services (AWS) and Microsoft remain leaders in public cloud, but their cloud strategies are extending well beyond the segment as they also enable hybrid environments with internal hybrid cloud offerings such as Azure and Azure Stack that entice enterprises with latency-sensitive or regulated workloads to leverage cloud environments. Microsoft is improving its competitive position against AWS through partnerships, notably its direct data center connections with Oracle. Although only a limited number of regions support these direct connections currently, the Microsoft-Oracle partnership is expanding with new direct connections in Canada. However, AWS holds significant IaaS market share and remains the leading IaaS provider as of 4Q19.

While both vendors still offer IaaS, IBM and Google have taken unique approaches to winning enterprise customers through vendor-agnostic and Kubernetes-based PaaS. IBM holds a greater share of this market as it attained a strong IBM Cloud Private customer base prior to the launch of Anthos, and IBM’s acquisition of Red Hat grew IBM’s position in the space. TBR expects that both IBM and Google will be successful with this vendor-agnostic strategy as many enterprises look to leverage Kubernetes-based PaaS for their hybrid environments, evidenced by IBM’s customer base of more than 2,000 clients using Red Hat and IBM container solutions — such as IBM Cloud Paks — as of 4Q19.

Public cloud remains the largest and fastest growing segment of the cloud market. Changes in customer acceptance, data integrations and innovation have combined to sustain the rapid growth of public cloud adoption. TBR’s Public Cloud Benchmark details how hybrid deployments, new use cases for enterprise apps, and trends in emerging technology will make public cloud even more relevant in the future.

IaaS and PaaS leaders maintain their current positions in the public cloud market but face mounting competition

Coopetition is growing among vendors to outcompete leaders in the public cloud market, and customers have responded positively by integrating multivendor environments. TBR expects this coopetition will enable multiline vendors to attain notable growth, but likely not until roughly 3Q20, after the COVID-19 pandemic abates, as enterprises manage remote workforces rather than undergo vast integrations.

Amazon Web Services (AWS), Microsoft, Google and Alibaba will continue to lead the global public cloud market, with Google and Alibaba driving the most significant total public cloud revenue growth among large vendors due to their smaller revenue bases. While these rivals battle globally, TBR expects competition will be greatest in Europe.

Public cloud remains the largest and fastest growing segment of the cloud market. Changes in customer acceptance, data integrations and innovation have combined to sustain the rapid growth of public cloud adoption. TBR’s Public Cloud Benchmark details how hybrid deployments, new use cases for enterprise apps, and trends in emerging technology will make public cloud even more relevant in the future.

Operators are partnering more deeply with webscales to support multicloud and hybrid environments

Combined Cloud as a Service revenue for telecom operators in Technology Business Research, Inc.’s (TBR) 4Q18 Carrier Cloud Benchmark rose 13.2% year-to-year in 4Q18, primarily due to investments in new data centers and portfolio expansion in growth segments such as SaaS and hybrid cloud. All benchmarked companies sustained year-to-year Cloud as a Service revenue growth as significant opportunity remains for carriers to target businesses seeking greater cost savings, scalability and efficiency by migrating traditional infrastructure and applications to the cloud.

Combined IaaS revenue among benchmarked companies rose 11.2% year-to-year, driven by portfolio expansion and data center investments to reach customers in new markets. IaaS revenue growth will decelerate over the next several years, however, as operators increasingly emphasize supporting in-demand IaaS solutions from third-party providers such as Amazon Web Services (AWS) (Nasdaq: AMZN) and IBM (NYSE: IBM) over first-party IaaS platforms.

Other Cloud (which includes SaaS, PaaS and BPaaS) revenue rose 16.8% year-to-year, driven by the adoption of services including unified communications, CRM and office productivity solutions. Operators are capitalizing on the demand for SaaS and PaaS applications by cross-selling the solutions with IaaS platforms and other network services.

The bulk of revenue is being generated in APAC and EMEA as local operators benefit from data sovereignty laws that require cloud data be stored in local data centers, which is slowing the momentum of U.S.-based webscale providers. The Americas accounted for only 15% of Cloud as a Service revenue in 4Q18, as AT&T and Verizon are no longer competing in the IaaS market and Asia- and Europe-based operators are primarily targeting foreign-based multinational customers with operations in the Americas.

Graph showing 4Q18 total Cloud as a Service revenue

TBR’s Telecom Practice provides semiannual analysis of Cloud as a Service revenue in key segment splits and regions for the top global carrier cloud operators in its Carrier Cloud Benchmark. Operators covered include Bharti Airtel, British Telecom, CenturyLink (NYSE: CTL), China Telecom, Deutsche Telekom, Korea Telecom, NTT, Orange, Singtel, Telefonica (NYSE: TEF) and Vodafone (Nasdaq: VOD).

2019 Cloud & Software Predictions: More purchasing will be driven by intelligence rather than deployment

In 2019 customers will care less about deployment, vendors will buy more, and both sides will become more intelligent

As 2018 comes to a close, it is good to look back at some of the long-standing questions that have been settled during the year:

  • Not all workloads will move to cloud; in fact, some will move back to on-premises delivery methods.
  • There will be no single cloud that rules all others, even if Amazon Web Services (AWS) remains the IaaS front-runner.
  • Wholesale migrations of legacy workloads will not occur quickly or easily.
  • The IT department will play an important role in cloud adoption moving forward.
  • Cloud needs to deliver short-term, immediate value for customers to consider adoption. The days of yearslong implementations are over.

The market is far from mature, however, as 2019 promises even more changes. Cloud remains a generic term for many customers, but they know just how many options are now available. A growing choice of delivery methods, combined with a much-improved management tool set, will drive pervasive hybrid adoption. These options allow customers to focus more on the solution, regardless of the specific cloud delivery method, that best fits their use case. Greater customer adoption is also creating more urgency among cloud providers, which will force more acquisition investments and riskier purchases as leaders scramble to best position themselves to claim share of the growing market. Lastly, the overarching trends around analytics, artificial intelligence (AI) and machine learning will become increasingly pervasive. Combined, these developments should redefine the cloud market yet again during 2019.

Kurian brings enterprise smarts to Google Cloud

During his tenure at Oracle, Thomas Kurian proved himself as a balance of technical savvy and business strategist at a company that serves the largest enterprises in the world. He reportedly left Oracle because he believed more fully in a strategy to coexist with the cemented leaders in the public cloud IaaS market. Both of these points fit Google Cloud’s aspirations well.

Creating its Google Cloud division and appointing Diane Greene as its CEO in November 2015 was the first step Google, Inc. made to tell a cohesive story around its managed cloud services and more effectively vie for share of the enterprise cloud market in competition with Amazon Web Services and Microsoft Azure, among others. Greene’s enterprise experience from co-founding VMware qualified her to start this transition, but potential Google customers have indicated to TBR that Greene’s empathy had not effectively trickled down the organization to complete the business messaging enterprises are looking for. TBR believes Kurian is a perfect fit to complete what was started by Greene, and he will be able to wrap Google’s technical abilities in a more clear and compelling enterprise story.