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Google seeks enterprise nod with GCP services in IoT, security

The key differentiator for Google is [its] hardware is more comprehensive, but Microsoft has an enormous install base, and that’s a lot of leverage. — Ezra Gottheil, Principal Analyst

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Exploring murky world of IoT: Where are the best opportunities?

Vertical and subvertical market segmentation is more important in IoT than in other types of technology products and services because IoT is diverse. Most vendors are trying to tame the breadth of the IoT market by prioritizing specific verticals. TBR believes the IoT market is beginning to stabilize if not mature, and this is a good time to focus on vertical markets and use cases within those markets. Not only will this help our clients allocate their
resources, but we also believe an analysis by vertical gives us insight into the current and future maturation of the IoT marketplace. — Ezra Gottheil, Principal Analyst