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2019 Cloud & Software Predictions: More purchasing will be driven by intelligence rather than deployment

In 2019 customers will care less about deployment, vendors will buy more, and both sides will become more intelligent

As 2018 comes to a close, it is good to look back at some of the long-standing questions that have been settled during the year:

  • Not all workloads will move to cloud; in fact, some will move back to on-premises delivery methods.
  • There will be no single cloud that rules all others, even if Amazon Web Services (AWS) remains the IaaS front-runner.
  • Wholesale migrations of legacy workloads will not occur quickly or easily.
  • The IT department will play an important role in cloud adoption moving forward.
  • Cloud needs to deliver short-term, immediate value for customers to consider adoption. The days of yearslong implementations are over.

The market is far from mature, however, as 2019 promises even more changes. Cloud remains a generic term for many customers, but they know just how many options are now available. A growing choice of delivery methods, combined with a much-improved management tool set, will drive pervasive hybrid adoption. These options allow customers to focus more on the solution, regardless of the specific cloud delivery method, that best fits their use case. Greater customer adoption is also creating more urgency among cloud providers, which will force more acquisition investments and riskier purchases as leaders scramble to best position themselves to claim share of the growing market. Lastly, the overarching trends around analytics, artificial intelligence (AI) and machine learning will become increasingly pervasive. Combined, these developments should redefine the cloud market yet again during 2019.

2019 Services Predictions: Fix my business problem with a solution, not a slide — IT services and consulting for human-centric digital transformation

Trust in turbulent times: data access and management as the key to IT services and consulting success in an uncertain 2019

From London to San Francisco, macroeconomic shifts and unsettled political environments in both the U.K. and the U.S. will make the start of 2019 turbulent and likely troubled for many companies, including the IT services vendors and consultancies we cover within TBR’s Professional Services practice. These companies will face harder decisions around repositioning their investments to other geographies or finding more cost-conscious investments in new areas. We are expecting a slowdown in both countries — not necessarily in revenues, but in fresh ideas and creativity, service launches, and expansion in additional markets within both economies — driven by new uncertainty and well-founded caution. The U.S. has traditionally been the largest market for IT services vendors, and no single year will change that hard, economic fact. But where we have seen IT services vendors experiment with new consulting business models that blend emerging technologies into strategy consulting and embed codeveloped IP into outcomes-based IT services engagements, we expect a retrenchment as 2019 opens, with uncertainty lingering at least through the summer. By this time next year, we expect to see more initiatives in APAC leveraging that region’s faster adoption of 5G (and all that means for digital transformation at speed and scale). And we expect the three trends described below will be demonstrably evident in the strategies and performances of the leading IT services vendors and consultancies we cover.

Underlying all of our assessments, we are developing a new appreciation for the criticality of data. Beyond the cliché that every company is a data company or that data is the new oil, we have been seeing throughout 2018 the way IT services vendors and consultancies have begun investing increasingly in data management, cleansing and protection, all with the assumption that analytics, automation, artificial intelligence and every other emerging technology starts with and relies on clean and useful data. Smarter business decisions do not come from bad data, no matter how good the algorithm or analytics package. For 2019, this means data access becomes an opportunity to extend to all IT services, up to and including digital transformation, the same trust that comes with an audit or a multiyear outsourcing engagement. Imagine a consultancy working with unfettered access to every data element across a client’s enterprise. Getting there may take a changed regulatory environment and will definitely require that boards be willing to extend trust in new ways, a human limitation that may slow this new data access. But we see it coming. If politics and economics could cause stormy weather in the U.S. and U.K., the acceleration of digital transformation through data access may be the longer-term trend, the global warming lifting all boats on rising sea levels.

Technology Business Research, Inc. announces 1Q19 webinar schedule

Technology Business Research, Inc. (TBR) announces the schedule for its 1Q19 webinar series.

Jan. 9            Virtualization flips the axis on technology monetization and adoption

Jan. 23         IoT is getting a lot easier

Feb. 6           The pendulum swings: Customer demands reshape how infrastructure vendors do business

Feb. 13         5G will be an evolution, not a revolution

Feb. 20         Customers care less, vendors buy more, and both sides become more intelligent

Feb. 27         Consulting’s robot army: How RPA changes the consulting business model

Mar. 20        Enabling stakeholders across the healthcare ecosystem to navigate the path to value-based care

TBR webinars are held typically each Wednesday at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous webinars can be viewed anytime on TBR’s Webinar Portal.

For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].

 

ABOUT TBR

Technology Business Research, Inc. is a leading independent technology market research and consulting firm specializing in the business and financial analyses of hardware, software, professional services, and telecom vendors and operators. Serving a global clientele, TBR provides timely and actionable market research and business intelligence in a format that is uniquely tailored to clients’ needs. Our analysts are available to address client-specific issues further or information needs on an inquiry or proprietary consulting basis.

TBR has been empowering corporate decision makers since 1996. For more information please visit www.tbri.com.

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What’s going on in Texas with Atos?

TBR’s Patrick Heffernan and Boz Hristov share highlights from a November 2018 visit to Texas to hear directly from Atos and Syntel executives on their strategies and expectations for 2019. Boz brings up Atos’ competitors and how the acquisition of Syntel could change the competitive landscape. Patrick discusses what scale will mean for Atos and how a client’s comments during the event demonstrate how critical this Atos-Syntel pairing could be.

 

Check out other videos from TBR by visiting  https://www.youtube.com/user/TBRIChannel.

 

[email protected]

Stay up-to-date with Patrick

Read more from Patrick

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Stay up-to-date with Boz

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Is 5G business growing beyond a marketing tool for telecoms?

TBR’s telecom predictions for 2019 indicate that 5G will enable Industry 4.0, which will spur revenue generation opportunities for service providers that provide the connectivity layer and value-added services to businesses — in the long run.

Services Weekly Preview: November 26-30, 2018

In this magical time between Thanksgiving and Christmas, despite racing to get as much analysis and as many predictions published before the new year, we’re able to enjoy a slight pause in the usual news cycle and company activity to reflect on 2018 and predict what will be coming in 2019. In two upcoming webinars, we will be looking at many marketwide trends, starting with an assessment of management consulting in the digital transformation age.

 

Here’s what’s coming this week:

Thursday: Last quarter when we looked at DXC Technology, we noted the company’s spike in revenue growth following its formation last year normalized to single-digit growth in 2Q18. The underlying businesses of both legacy CSC and Hewlett Packard Enterprise’s (HPE) Enterprise Services are still experiencing pressures around commoditized legacy services. This quarter TBR will highlight and discuss DXC’s recent M&A activity and its resource management strategy, anticipating similar growth results and performance.

Monday: In our full report on T-Systems for this quarter, we will note that strict execution of efforts to become an efficient organization will sustain the company’s slightly improved performance. New offerings in cloud shift T-Systems’ portfolio away from traditional IT services and increase its opportunities in a segment with growth potential.

Coming in the next few weeks: the Management Consulting Benchmark and 2019 IT Services Predictions.

2019 Devices & Internet of Things Predictions: The mists are clearing as IoT becomes more realistic and better organized

IoT is getting a lot easier

While it is too early to say that the Internet of Things (IoT) market is fully mature, it is maturing. The first three years of the IoT era were filled with extravagant claims, inadequate products and services, and a chaotic partner ecosystem. Starting in 2018 and accelerating throughout 2019 and 2020, more customers will come to the market with an understanding of what they are looking for, offerings will be easier to implement and integrate, and the partnership ecosystem will be more navigable for both vendors and customers.

Increasingly, IoT will be delivered in complete solutions, typically including components from several vendors. As IoT matures, more specific use cases with sufficiently broad applicability will be implemented as solutions, addressing common problems both within and across verticals. Solutions will vary in customizability and integrability.

The economics of data collection, transmission, processing and storage will play an increasing role in the design of IoT solutions. Data-related costs dictate the feasibility of many IoT projects and have driven the adoption of edge solutions.

2019 predictions

  • The IoT ecosystem will sort itself out; vendors will find their niches
  • Packaged and bundled IoT solutions will proliferate
  • Not all data is valuable: Data economics will drive design

 

Register for TBR’s webinar IoT is getting easier, Jan. 23, 2019.

IoT is getting a lot easier

While it is too early to say that the Internet of Things (IoT) market is fully mature, it is maturing. The first three years of the IoT era were filled with extravagant claims, inadequate products and services, and a chaotic partner ecosystem. Starting in 2018 and accelerating throughout 2019 and 2020, more customers will come to the market with an understanding of what they are looking for, offerings will be easier to implement and integrate, and the partnership ecosystem will be more navigable for both vendors and customers.

Join Ezra Gottheil and Daniel Callahan as they discuss their 2019 commercial IoT predictions and reveal what vendors need to know to compete effectively for IoT-related opportunities in the fast-evolving digital transformation space.

Don’t miss:

  • How the IoT ecosystem will evolve and how vendors will find their niches
  • How packaged and bundled IoT solutions will proliferate
  • Not all data is valuable: data economics will drive design

 

 

TBR webinars are held typically on Wednesdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous webinars can be viewed at anytime on TBR’s Webinar Portal.

For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].

Customers care less, vendors buy more, and both sides become more intelligent

An exclusive review of TBR’s 2019 Cloud Predictions

The entire cloud market is becoming more defined, consolidated and focused on the business value being delivered. This increasing maturity is prompting acquisitions by leading vendors, which will intensify in 2019. Not only are big purchases being integrated, but more large purchases will be announced in the race to meet rising customer investment in cloud solutions. Even as customers spend more on cloud, they increasingly care less about the specific delivery method, resulting in widespread hybrid implementations. Lastly, the rise of integrated analytics, artificial intelligence (AI) and machine learning will move customers further along in their journeys to transform their processes and technology to become more intelligent businesses.

Join Allan Krans, Cassandra Mooshian, Meaghan McGrath and Jack McElwee as they dig into developments in the cloud market through 2018 and expectations for 2019.

Don’t miss:

  • The risk and reward for additional cloud acquisitions
  • How customer decision making is evolving to focus more on outcomes than delivery methods
  • How the integration of emerging analytics and AI technologies is helping customers implement more intelligent solutions and growing revenue streams for vendors

 

TBR webinars are held typically on Wednesdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous webinars can be viewed at anytime on TBR’s Webinar Portal.

For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].

The pendulum swings: Customer demands reshape how infrastructure vendors do business

Insights from TBR’s 2019 Data Center Predictions

The data center remains an evolving pillar of the enterprise ecosystem. Emerging technologies such as 5G, NVMe, quantum computing and blockchain are reshaping how these technologies work together, while rapidly rising demand for the cloud is causing data center vendors to rethink strategies such as go to market and investment.

Join Geoff Woollacott, Stephanie Long and Catie Merrill as they take a deep dive into how infrastructure vendors will support their clients’ digital transformation plans and the new strategies that will emerge.    TBR’s analyst team will provide a snapshot of how the data center market will evolve during 2019.

Don’t miss:

  • How infrastructure partnerships will enable rapid transformation
  • How R&D will shift as evolving customer demand pushes infrastructure vendors to the edge
  • What new technologies and trends will shape 2019 for infrastructure vendors

 

TBR webinars are held typically on Wednesdays at 1 p.m. ET and include a 15-minute Q&A session following the main presentation. Previous webinars can be viewed at anytime on TBR’s Webinar Portal.

For additional information or to arrange a briefing with our analysts, please contact TBR at [email protected].