Sprint Business is on an upward trajectory, but the T-Mobile merger is essential for long-term viability

The 2018 Sprint Business Analyst & Consultant Summit showcased the early success and growth potential of Sprint Business’ revamped go-to-market strategies. During the summit, a recurring theme was that Sprint Business is focused on turning its weaknesses into strengths, highlighting that the company’s awareness of its limitations versus larger enterprise operators, such as AT&T (NYSE: T), Verizon (NYSE: VZ) and CenturyLink (NYSE: CTL), will lead to improved performance. Sprint Business’ strategy to address its weaknesses is highlighted by initiatives including offering carrier-agnostic solutions to compensate for its smaller subscriber base, leveraging network-sharing agreements due to Sprint’s (NYSE: S) lack of last-mile wireline access, and more deeply integrating SoftBank’s assets to augment the carrier’s limited Internet of Things (IoT) portfolio.