ODM Market Landscape

Original design manufacturers (ODMs) are becoming a major disruptive force in the ICT hardware market and are significantly impacting the OEM business model. TBR expects the ODM market for ICT infrastructure to grow at a double-digit rate over the next decade as leading enterprises across verticals begin to adopt lower-cost, industry-standard physical ICT infrastructure as part of their digital transformations. TBR’s ODM Market Landscape will cover the space across different infrastructure domains, including networking, data center and IoT.

This report, which is global in scope, dives deep into the ODM-related initiatives of key players in the space. TBR analysts will discuss the vendor landscape of the ODM market, as well as address some of the disruptions and opportunities created through original equipment manufacturers’ business models. TBR will profile key players in the market— both Tier 1 and niche — and provide financial information about their ODM businesses. The market landscape will also address key developments in the space, including customer deals, alliances, acquisitions and regional developments.


Semiannual, 1Q/3Q (publishes in March and September)


  • Accton
  • ADLINK Technology
  • Advantech
  • Adva Optical Networking
  • Celestica
  • Delta Networks
  • Foxconn
  • Inspur
  • Lanner Electronics
  • Penguin Computing
  • Quanta Cloud Technology
  • Super Micro
  • Winstron


  • Revenue
  • Revenue Growth

Table of Contents

  • ODM Taxonomy
  • Key Findings
  • Market Size
  • Regional Summary
  • ODM Positioning
  • Tier 1 ODM Profiles
  • Niche ODM Profiles
  • Key Customer Deals
  • Alliances
  • Acquisitions
  • Definitions

Recent Publications


TBR 2020 Data Center Predictions: Hardware commoditization pushes vendors into new ventures

Hardware commoditization is pressuring traditional data center vendors to invest in related emerging technologies The data center hardware market has been on a downward trend due to commoditization for years. As a result, vendors have had to get creative to maintain their financial performance. Some vendors that have not adjusted have been forced out of […]


Dell Technologies knew what it was doing all along

Dell Technologies’ strategies Deliver ‘essential infrastructure’ Dell Technologies’ key strategy is to deliver on what it promises: comprehensive and competitive essential infrastructure, specifically, hardware and systems software for PCs, data centers and cloud vendors. Dell Technologies fills in this spectrum with a mantra of “from edge to the core to the cloud,” where edge includes […]

Customer Success Stories

Interested in this product? Contact TBR Today.