Hardware Subscription Services Market Landscape

TBR’s Hardware Subscription Services Market Landscape deep dives into data center and devices vendors’ strategies for transforming hardware-centric portfolios into “as a Service” offerings. As customers express a preference for flexible alternatives to traditional refresh cycles, vendors have responded, but their responses are nuanced, from finance-centric to solution-centric offerings. The channel partner network is another complex layer weaved into this story. In this semiannual market landscape, TBR unpacks the market, highlighting individual vendors’ portfolio strategies, the market size, growth opportunities and key strategies.



Semiannual, 1Q/3Q (publishes in April and October)


  • Apple
  • Cisco
  • Dell Technologies
  • Fujitsu
  • Hitachi Vantara
  • HP Inc.
  • Hewlett Packard Enterprise
  • IBM
  • Lenovo
  • Microsoft
  • NetApp
  • Pure Storage
  • TBD, based on client demand

Recent Publications


Top 3 Predictions for Data Center in 2022

Vendors respond to customers’ accelerated IT transformations​ Hardware vendors will race to further entrench themselves in customers’ ecosystems While storage, hyperconverged infrastructure (HCI) and servers are the main products being sold by data center vendors, they are hardly noticeable in the go-to-market messaging that is being pushed out to customers. These vendors are more focused than ever on […]


Spending recovers as pandemic conditions wane in the U.S., but competition among HCI vendors remains high

Opportunity Survey data suggests U.S. hyperconverged infrastructure (HCI) customers’ budgets began to rebound in 1H21 after pandemic-related spending cutbacks in 2020. Although average budgets increased, HCI vendors must still contend with overarching data center consolidation trends that are limiting net-new HCI use cases, illustrated by 54% of respondents using HCI only to replace outdated hardware […]

Customer Success Stories

Interested in this product? Contact TBR Today.