Digital Transformation Insights Report: DMS

TBR’s Digital Transformation Insights Report: DMS addresses changes in leading digital transformation vendors’ strategies and performances as well as their investments and go-to-market positions. Digital marketing services (DMS) providers help brands and other clients plan, execute and measure their digital marketing activities, including web and mobile development, apps, advertising, social media, and signage to drive organizational results. The report includes use cases; analysis of agencies’, IT services’ and consultancies’ management of their technology partnerships and acquisitions; and a forward-looking view around key market trends, implications to customers and vendors, vendor performance, and associated technologies enabling digital transformation opportunities. Region-specific market trends are also highlighted in the report.

Includes

Excel Workbook featuring current and historical data

Cadence

Semiannual, 2Q/4Q (publishes in April and October)

Segments

  • Digital Transformation
  • Strategy
  • Creative and Branding
  • Web, Mobile and Commerce
  • Advertising and Analytics

Vendors

  • Accenture
  • AKQA
  • Bain & Co.
  • Boston Consulting Group
  • Capgemini
  • Cognizant
  • Deloitte
  • Digitas
  • EY
  • HCL Technologies
  • IBM Services
  • Infosys
  • McKinsey & Co.
  • Ogilvy
  • PwC
  • R/GA
  • SapientRazorfish
  • Tata Consultancy Services
  • Wipro

Geography

  • Americas
  • EMEA
  • APAC

Recent Publications

 

TBR estimates 30% of total global CSP spend (capex and external opex) will be on or related to NFV/SDN in 2023

5G will push CSPs to accelerate and broaden their NFV/SDN initiatives According to Technology Business Research, Inc.’s (TBR) latest NFV/SDN Telecom Market Forecast, covering 2018 to 2023, 5G will push CSPs to adopt a new network architecture and both NFV and SDN will be critical aspects of that architecture going forward. As such, TBR expects […]

 

Telefonica models the transition of a traditional telco to a digital service provider

Telefonica represents a prime model of the opportunities and challenges telecom operators will experience as they evolve into digital service providers. The digital era will enable telecom operators to become more agile and profitable as they transition away from more costly legacy network technologies and business models. The digital era will place greater expectations on […]

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