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Digital Transformation

TBR’s Digital Transformation service provides clients insight into how technology and services firms are investing to help enterprises transition to digital solutions to improve customer engagement, grow sales and increase profitability. Our enterprise buyer analysis shows how the CMO, CXO and IT functions approach digital applications, platforms and services, while highlighting market trends and opportunities.

Digital Transformation: Cross-Vendor Analysis

TBR’s analysis of vendors with digital transformation offerings spans IT services through cloud and software to data centers, devices and telecom. TBR’s Digital Transformation: Cross-Vendor Analysis report examines two or three leading vendors across all areas of TBR’s coverage, comparing various metrics, investments, strategies, performances, alliances and expectations for the next few years.

Cadence

Semiannual, 1Q/3Q (publishes in March and September)

Segments

  • Digital Transformation
  • IT Services
  • Cloud
  • Software
  • Internet of Things

Vendors

  • Drawn from vendor coverage in TBR's Digital Transformation Insights Report: A&I and Digital Transformation Insights Report: DMS

Recent Publications

 

Webscales will ultimately become more like competitors than partners to operators to capitalize on 5G-era opportunities

Webscales are not the telco’s friend The Big Nine have various initiatives underway that will disrupt aspects of the telecom business model and pose a direct threat to operators’ existing connectivity businesses and their ability to capitalize on new value created from 5G. Though webscales are posturing like they want to partner with telcos on […]

 

DMS market will return to growth in 2021 as vendors explore new ways to engage audiences

After a major slowdown in 2020, largely due to vendors’ inability to conduct face-to-face workshops and buyers’ hesitation to invest in new proof-of-concept areas, demand for strategy services will gradually rebound. Growth will come from two primary areas. First, buyers will continue to orient any advisory spend toward brand awareness, as creating business value that […]

Customer Success Stories

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