Digital Marketing Services Customer Research

The Digital Marketing Services Customer Research focuses on quantitatively measuring, from the end-user perspective, where investment dollars are going, drivers behind investment, position on the adoption maturity curve, customer budgetary allocation and vendor perception.

Cadence

Semiannual (publishes in February and August)

Segments

  • Strategy
  • Creative and Branding
  • Web, Mobile and Commerce
  • Advertising and Analytics

Vendors

  • Accenture
  • AKQA
  • Bain & Co.
  • The Boston Consulting Group
  • Capgemini
  • Cognizant
  • Deloitte
  • DigitasLBi
  • EY
  • Epsilon
  • HCL Technologies
  • IBM
  • Infosys
  • McKinsey & Co.
  • Merkle
  • Ogilvy & Mather
  • PwC
  • R/GA
  • SapientRazorfish
  • Tata Consultancy Services
  • Wipro
  • Valtech

Geography

  • Americas
  • EMEA

Table of Contents

  • Research Methodology
  • Executive Summary
  • Opportunity
  • Customer Landscape
  • Competitive Landscape
  • Appendix
  • About TBR

Recent Publications

 

Reconsidering TCS’ SWOT assessment: M&A comes alive

In November our detailed report on Tata Consultancy Services’ (TCS) performance and strategy included a SWOT slide with the following item in the Threat category: “Competitors are building assets and scale quickly through acquisitions; TCS retains a conservative M&A stance.” Just a couple of weeks into 2019, we’re seeing a change from the company: a […]

 

Ericsson’s turnaround is in process, but sustainability of business is in question

TBR perspective Though Ericsson’s focused strategy has proved to be a viable approach to stabilize the company, return it to profitability and provide incremental organic growth, the key concern will be how sustainable that stability and growth will be over the long term. Ericsson’s focus on the wireless access domain tethers the company to the […]

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