Digital Marketing Services Customer Research

The Digital Marketing Services Customer Research focuses on quantitatively measuring, from the end-user perspective, where investment dollars are going, drivers behind investment, position on the adoption maturity curve, customer budgetary allocation and vendor perception.

Cadence

Semiannual (publishes in February and August)

Segments

  • Strategy
  • Creative and Branding
  • Web, Mobile and Commerce
  • Advertising and Analytics

Vendors

  • Accenture
  • AKQA
  • Bain & Co.
  • The Boston Consulting Group
  • Capgemini
  • Cognizant
  • Deloitte
  • DigitasLBi
  • EY
  • Epsilon
  • HCL Technologies
  • IBM
  • Infosys
  • McKinsey & Co.
  • Merkle
  • Ogilvy & Mather
  • PwC
  • R/GA
  • SapientRazorfish
  • Tata Consultancy Services
  • Wipro
  • Valtech

Geography

  • Americas
  • EMEA

Table of Contents

  • Research Methodology
  • Executive Summary
  • Opportunity
  • Customer Landscape
  • Competitive Landscape
  • Appendix
  • About TBR

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