Digital Marketing Services Benchmark

The Digital Marketing Services Benchmark is a semiannual deliverable that highlights and benchmarks 19 firms in the digital marketing services space. The report divides the companies into four key segments, analyzing performance by geography and providing readers with in-depth analysis.

Includes

Excel Workbook featuring current and historical data

Cadence

Semiannual (publishes in in March and September)

Segments

  • Strategy
  • Creative and Branding
  • Web, Mobile and Commerce
  • Advertising and Analytics

Vendors

  • Accenture
  • AKQA
  • Bain & Co.
  • The Boston Consulting Group
  • Capgemini
  • Cognizant
  • Deloitte
  • DigitasLBi
  • EY
  • HCL Technologies
  • IBM
  • Infosys
  • McKinsey & Co.
  • Ogilvy & Mather
  • PwC
  • R/GA
  • SapientRazorfish
  • Tata Consultancy Services
  • Wipro

Metrics

  • Revenue
  • Revenue Year-to-year Change
  • Gross Margin
  • SG&A as a Percentage of Revenue
  • Sales & Marketing as a Percentage of Revenue
  • General & Administrative as a Percentage of Revenue
  • R&D as a Percentage of Revenue
  • Operating Margin
  • Headcount Year-to-year Change
  • Revenue per Employee
  • Operating Income per Employee
  • Strategy Revenue
  • Strategy Revenue Year-to-year Change
  • Creative & Branding Revenue
  • Creative & Branding Revenue Year-to-year Change
  • Web, Mobile & Commerce Revenue
  • Web, Mobile & Commerce Revenue Year-to-year Change
  • Advertising & Analytics Revenue
  • Advertising & Analytics Revenue Year-to-year Change
  • Americas Revenue
  • Americas Revenue Year-to-year Change
  • APAC Revenue
  • APAC Revenue Year-to-year Change
  • EMEA Revenue
  • EMEA Revenue Year-to-year Change

Geography

  • Americas
  • APAC
  • EMEA

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