Devices and Platforms Benchmark

The Devices and Platforms Benchmark highlights the revenue and performance of the top 15-plus vendors in the devices market across a diverse set of product segments. The report details the major segment and industry drivers and trends that have been propelling the devices market, in addition to examining individual vendors’ strategies and tactics and analyzing their performance overall and within each of the three major segments.

Includes

Excel Workbook featuring current and historical data

Cadence

Quarterly (publishes in January, April, July and October)

Segments

  • PC
  • Smartphone
  • Tablet
  • PC Platforms (Windows, macOS, Chrome)
  • Mobile Platforms (Android, iOS, Windows)

Vendors

  • Acer
  • Amazon
  • Apple
  • Asus
  • Dell Technologies
  • HP Inc.
  • Huawei
  • Lenovo Group
  • Microsoft
  • Samsung Devices

Metrics

  • Revenue
  • Gross Margin
  • Sales & Marketing as a Percentage of Revenue
  • General & Administrative as a Percentage of Revenue
  • R&D as a Percentage of Revenue
  • Total Operating Expenses as a Percentage of Revenue
  • Operating Margin
  • Net Margin
  • Revenue Year-to-year Change
  • Gross Profit Year-to-year Change
  • Sales & Marketing Year-to-year Change
  • General & Administrative Year-to-year Change
  • R&D Year-to-year Change
  • Total Operating Expenses Year-to-year Change
  • Operating Income Year-to-year Change
  • Net Income Year-to-year Change
  • SG&A as a Percentage of Revenue
  • SG&A Year-to-year Change
  • Headcount Year-to-year Change
  • PC Revenue Year-to-year Change
  • PC Revenue
  • PC Gross Margin
  • PC Units
  • PC Units Year-to-year Change
  • PC AUR
  • PC AUR Year-to-year Change
  • PC Gross Profit Year-to-year Change
  • Tablet Revenue Year-to-year Change
  • Tablet Revenue
  • Tablet Gross Margin
  • Tablet Units
  • Tablet Units Year-to-year Change
  • Tablet AUR
  • Tablet AUR Year-to-year Change
  • Tablet Gross Profit Year-to-year Change
  • Smartphone Revenue Year-to-year Change
  • Smartphone Revenue
  • Smartphone Gross Margin
  • Smartphone Units
  • Smartphone Units Year-to-year Change
  • Smartphone AUR
  • Smartphone AUR Year-to-year Change
  • Smartphone Gross Profit Year-to-year Change
  • Americas Devices Revenue
  • APAC Devices Revenue
  • EMEA Devices Revenue
  • Americas as a Percentage of Revenue
  • APAC as a Percentage of Revenue
  • EMEA as a Percentage of Revenue
  • Americas Revenue Year-to-year Change
  • APAC Revenue Year-to-year Change
  • EMEA Revenue Year-to-year Change
  • Total Devices Employees
  • Sales Headcount
  • Marketing Headcount
  • General & Administrative Headcount
  • R&D Headcount
  • Manufacturing and Distribution Headcount

Geography

  • Americas
  • APAC
  • EMEA

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