Devices

TBR’s Devices service provides clients with insights into interrelated ecosystems, including those of device vendors, platform providers, suppliers and technology partners, across consumer and commercial spaces. Our devices research covers PC, tablet and smartphone vendors; platform providers; and technology providers. Additionally, we quantify and analyze security market trends against the backdrop of the intensifying threat landscape and changing cybersecurity laws and compliance regulations.

Devices and Platforms Benchmark

The Devices and Platforms Benchmark highlights the revenue and performance of the top 15-plus vendors in the devices market across a diverse set of product segments. The report details the major segment and industry drivers and trends that have been propelling the devices market, in addition to examining individual vendors’ strategies and tactics and analyzing their performance overall and within each of the three major segments.

Includes

Excel Workbook featuring current and historical data

Cadence

Quarterly (publishes in January, April, July and October)

PC
Smartphone
Tablet
PC Platforms (Windows, macOS, Chrome)
Mobile Platforms (Android, iOS, Windows)

Acer
Amazon
Apple
Asus
Dell Technologies
HP Inc.
Huawei
Lenovo Group
Microsoft
Samsung Devices

Revenue
Gross Margin
Sales & Marketing as a Percentage of Revenue
General & Administrative as a Percentage of Revenue
R&D as a Percentage of Revenue
Total Operating Expenses as a Percentage of Revenue
Operating Margin
Net Margin
Revenue Year-to-year Change
Gross Profit Year-to-year Change
Sales & Marketing Year-to-year Change
General & Administrative Year-to-year Change
R&D Year-to-year Change
Total Operating Expenses Year-to-year Change
Operating Income Year-to-year Change
Net Income Year-to-year Change
SG&A as a Percentage of Revenue
SG&A Year-to-year Change
Headcount Year-to-year Change
PC Revenue Year-to-year Change
PC Revenue
PC Gross Margin
PC Units
PC Units Year-to-year Change
PC AUR
PC AUR Year-to-year Change
PC Gross Profit Year-to-year Change
Tablet Revenue Year-to-year Change
Tablet Revenue
Tablet Gross Margin
Tablet Units
Tablet Units Year-to-year Change
Tablet AUR
Tablet AUR Year-to-year Change
Tablet Gross Profit Year-to-year Change
Smartphone Revenue Year-to-year Change
Smartphone Revenue
Smartphone Gross Margin
Smartphone Units
Smartphone Units Year-to-year Change
Smartphone AUR
Smartphone AUR Year-to-year Change
Smartphone Gross Profit Year-to-year Change
Americas Devices Revenue
APAC Devices Revenue
EMEA Devices Revenue
Americas as a Percentage of Revenue
APAC as a Percentage of Revenue
EMEA as a Percentage of Revenue
Americas Revenue Year-to-year Change
APAC Revenue Year-to-year Change
EMEA Revenue Year-to-year Change
Total Devices Employees
Sales Headcount
Marketing Headcount
General & Administrative Headcount
R&D Headcount
Manufacturing and Distribution Headcount

Americas
APAC
EMEA

Related Webinars

Device market disruptors

Recent Publications

TBR Weekly Preview: March 25-29

We’re in a slower earnings period, which means fewer vendor-centric reports and more benchmarks and market landscapes. And at the end of the week, Accenture gets the early jump on 1Q19, as we analyze the company’s cloud-centric portfolio and overall performance. Thursday Accenture will kick off the 1Q19 earnings season for services companies. While we […]

2019 Devices & Internet of Things Predictions: The mists are clearing as IoT becomes more realistic and better organized

IoT is getting a lot easier While it is too early to say that the Internet of Things (IoT) market is fully mature, it is maturing. The first three years of the IoT era were filled with extravagant claims, inadequate products and services, and a chaotic partner ecosystem. Starting in 2018 and accelerating throughout 2019 […]

Devices

Devices and Platforms Benchmark

Includes

Cadence

Segments

Vendors

Metrics

Geography