Consumption-based Pricing and Services Market Landscape

TBR’s Consumption-based Pricing and Services Market Landscape deep dives into the complex vendor dynamics emerging in the data center and devices markets. As customers express a preference for “as a Service” alternatives, vendors have responded, but their responses are nuanced and include both formal and informal pricing options. The channel partner network is another complex layer weaved into this story. TBR will unpack this market, highlighting leaders, laggards and disruptors as well as detailing related strategies in this semiannual market landscape.



Semiannual, 1Q/3Q (publishes in April and October)


  • Dell Technologies
  • Hewlett Packard Enterprise
  • HP Inc.
  • Lenovo
  • TBD, based on client demand

Recent Publications


Spending recovers as pandemic conditions wane in the U.S., but competition among HCI vendors remains high

Opportunity Survey data suggests U.S. hyperconverged infrastructure (HCI) customers’ budgets began to rebound in 1H21 after pandemic-related spending cutbacks in 2020. Although average budgets increased, HCI vendors must still contend with overarching data center consolidation trends that are limiting net-new HCI use cases, illustrated by 54% of respondents using HCI only to replace outdated hardware […]


OEM earnings roundup: Unpacking a quarter of ‘record growth’

OEMs boasted revenue and profit gains in the first calendar quarter of 2021 “Record growth” was a frequently repeated phrase over the last week as Dell Technologies, Lenovo, Hewlett Packard Enterprise (HPE) and HP Inc. reported their earnings for the first calendar quarter of 2021. For these major OEMs in the PC and data center […]

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