Consumption-based Pricing and Services Market Landscape

TBR’s Consumption-based Pricing and Services Market Landscape deep dives into the complex vendor dynamics emerging in the data center and devices markets. As customers express a preference for “as a Service” alternatives, vendors have responded, but their responses are nuanced and include both formal and informal pricing options. The channel partner network is another complex layer weaved into this story. TBR will unpack this market, highlighting leaders, laggards and disruptors as well as detailing related strategies in this semiannual market landscape.



Semiannual, 1Q/3Q (publishes in April and October)


  • Dell Technologies
  • Hewlett Packard Enterprise
  • HP Inc.
  • Lenovo
  • TBD, based on client demand

Recent Publications


New NTT Global Data Centers facilities in Chicago and Oregon solidify infrastructure footprint and position the vendor for continued growth

As part of parent company NTT’s July 2019 restructuring effort, a separate company called NTT Ltd. was formed, which unified 31 global brands to create a 40,000-person, $11 billion company dedicated to offering IT, cloud and colocation services to large enterprises. At the center of NTT Ltd.’s strategy is NTT Global Data Centers, a separate […]


Market disruption creates HCI opportunity as customers look to consolidate data center footprints

Insights Digital transformation increases the volume of data collected and processed by organizations, making IT environments more complex to manage. Hybrid cloud is often the answer to this challenge, and many hybrid cloud environments leverage HCI as the underlying infrastructure for private cloud instances. Microsoft’s play in the HCI market allows customers to keep their […]

Customer Success Stories

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