Cloud and Software Applications Market Forecast

TBR’s Cloud and Software Applications Market Forecast provides a comprehensive forward-looking perspective on the cloud and software applications market. The report estimates the size and growth of the overall market, with segmentation by application type and vendor share for the next five-year period. The segments and vendors covered span both front- and back-office solutions as well as top-line performance by business applications, sales and marketing, and human resources.

While many systems, inclding ERP, remain in on-premises environments, the applications market is rapidly transitioning to the cloud, which despite eroding perpetual license and maintenance opportunities, supports the upsell narratives of software incumbents such as Microsoft, SAP and Oracle.

Drawing on conversations with customers and insights from TBR’s Cloud Applications Customer Research, the Cloud and Software Applications Market Forecast predicts how the interplay between legacy and cloud applications markets will play out and how vendors will adapt their business models to target areas of growth.

Includes

Excel Workbook featuring current and historical data

Cadence

Annual (publishes in August)

Segments

  • On Premises: License
  • On Premises: Maintenance
  • SaaS: Business Applications
  • SaaS: Sales and Marketing
  • SaaS: Human Resources

Vendors

  • Adobe
  • HubSpot
  • IBM
  • Intuit
  • Microsoft
  • Oracle
  • Salesforce
  • SAP
  • Workday
  • Zendesk

Geography

  • Americas
  • APAC
  • EMEA

Recent Publications

 

Cloud marketplaces are small in revenue impact but mighty in market impact

Cloud marketplaces are more of a slow burn compared to pronounced market impacts in books, retail and music To predict the impact of cloud marketplaces, it is worth evaluating how similar changes in go-to-market strategies have impacted other markets. Sears (Nasdaq: SHLDQ), Amazon (Nasdaq: AMZN) and Apple (Nasdaq: AAPL) are three very different companies that […]

 

IBM helps customers extend IP ‘inside out’ to anyone, anywhere

TBR perspective After shifting the format from multiple events in years past to one major customer event in 2018 at a single venue, this year IBM (NYSE: IBM) moved its massive customer event, IBM Think 2019, from Las Vegas to San Francisco with far fewer logistical glitches than last year. Analysts were guided by a […]

Customer Success Stories

Interested in this product? Contact TBR Today.