Cloud and Software Applications Market Forecast

TBR’s Cloud and Software Applications Market Forecast provides a comprehensive forward-looking perspective on the cloud and software applications market. The report estimates the size and growth of the overall market, with segmentation by application type and vendor share for the next five-year period. The segments and vendors covered span both front- and back-office solutions as well as top-line performance by business applications, sales and marketing, and human resources.

While many systems, inclding ERP, remain in on-premises environments, the applications market is rapidly transitioning to the cloud, which despite eroding perpetual license and maintenance opportunities, supports the upsell narratives of software incumbents such as Microsoft, SAP and Oracle.

Drawing on conversations with customers and insights from TBR’s Cloud Applications Customer Research, the Cloud and Software Applications Market Forecast predicts how the interplay between legacy and cloud applications markets will play out and how vendors will adapt their business models to target areas of growth.


Excel Workbook featuring current and historical data


Annual (publishes in August)


  • On Premises: License
  • On Premises: Maintenance
  • SaaS: Business Applications
  • SaaS: Sales and Marketing
  • SaaS: Human Resources


  • Adobe
  • HubSpot
  • IBM
  • Intuit
  • Microsoft
  • Oracle
  • Salesforce
  • SAP
  • Workday
  • Zendesk


  • Americas
  • APAC
  • EMEA

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