Ad Tech MarketView Report

The Ad Tech MarketView Report is a forward-looking report that provides five-year, segment-level forecasts; a breakdown of current market positioning; and analysis of the strategies, performance and initiatives of 10 key vendors.

Cadence

Semiannual (publishes in February and August)

Segments

  • Demand-side Platforms
  • Ad Exchanges
  • Data Management Platforms
  • Publisher

Vendors

  • Adobe
  • Amazon
  • Amobee (Singtel)
  • AppNexus
  • AT&T Adworks
  • Comcast
  • Criteo
  • Dataxu
  • Facebook
  • Google
  • Lotame
  • Marin Software
  • MediaMath
  • Nielsen
  • Oath (Verizon)
  • OpenX
  • Oracle
  • Pubmatic
  • Rubicon
  • Salesforce
  • SpotX
  • The Trade Desk
  • Twitter
  • Videology
  • Xaxis

Geography

  • Americas
  • APAC
  • EMEA

Table of Contents

  • Executive Summary
  • Segment Forecast
  • Market Opportunity Overview
  • Demand-side Platforms
  • Data Management Platforms
  • Publishers
  • Ad Exchanges
  • Regional Forecast
  • Market Opportunity Overview
  • Americas
  • EMEA
  • APAC
  • Vendors: Market Makers & Disruptors
  • Amazon
  • Facebook
  • The Trade Desk
  • Oracle
  • Rubicon
  • Appendix
  • Definitions & Vendors
  • Methodology
  • About TBR

Recent Publications

 

Letting your clients pick you: Tweaking the digital transformation center model

“Start with a new space, furnish it with funky chairs, nontraditional work spaces and all the latest technologies. Recruit creative talent, mixed with some data scientists and wonder-tech folks, plus seasoned strategists. Bring in current clients and consult on digital transformation.” The last time I talked about getting leadership right at digital transformation centers, I […]

 

Your digital transformation center needs leadership

Start with a new space, furnish it with funky chairs, nontraditional work spaces and all the latest technologies. Recruit creative talent, mixed with some data scientists and wonder-tech folks, plus seasoned strategists. Bring in current clients and consult on digital transformation. As companies implement this playbook, a couple of common themes and challenges are emerging, […]

Customer Success Stories

Interested in this product? Contact TBR Today.