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		<title>TBR Talks: Decoding Strategies and Ecosystems of the Globe&#039;s Top Tech Firms</title>
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		<description>Welcome to “TBR Talks: Decoding Strategies &amp; Ecosystems of the Globe’s Top Tech Firms.” Each week TBR Principal Analyst Patrick Heffernan chats with special guests on disruptions in the broad technology ecosystem. Patrick also answers key intelligence questions TBR analysts hear from executives and business unit leaders among top IT professional services firms, IT vendors, and telecom vendors and operators. 

TBR is an independent market, competitive and ecosystem intelligence firm that provides timely and actionable business and financial analyses in formats tailored to clients’ needs. </description>
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		<copyright>Technology Business Research, Inc.</copyright>
		<itunes:subtitle>Decoding Strategies and Ecosystems of the Globe&#039;s Top Tech Firms</itunes:subtitle>
		<itunes:author>Technology Business Research, Inc.</itunes:author>
		<itunes:type>episodic</itunes:type>
		<itunes:summary>Welcome to “TBR Talks: Decoding Strategies &amp; Ecosystems of the Globe’s Top Tech Firms.” Each week TBR Principal Analyst Patrick Heffernan chats with special guests on disruptions in the broad technology ecosystem. Patrick also answers key intelligence questions TBR analysts hear from executives and business unit leaders among top IT professional services firms, IT vendors, and telecom vendors and operators. 

TBR is an independent market, competitive and ecosystem intelligence firm that provides timely and actionable business and financial analyses in formats tailored to clients’ needs. </itunes:summary>
		<itunes:owner>
			<itunes:name>Technology Business Research, Inc.</itunes:name>
			<itunes:email>haley.demers@tbri.com</itunes:email>
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				<link>https://tbri.com/series/tbr/</link>
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		<itunes:category text="Business">
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		<podcast:locked owner="haley.demers@tbri.com">yes</podcast:locked>
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<item>
	<title>TCS vs. HCLTech Showdown: AI-driven Disruption</title>
	<link>https://tbri.com/podcast/tcs-vs-hcltech-showdown-ai-driven-disruption/</link>
	<pubDate>Fri, 16 Oct 2026 17:36:04 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
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	<description><![CDATA[TBR senior analysts Kevin Collupy and Kelly Lesiczka join host Patrick Heffernan to debate India-centric IT services vendors Tata Consultancy Services (TCS) versus HCLTech. This discussion is part of TBR’s Vendor Showdown Series, where TBR analysts assume the role of head of strategy for one of the companies they cover and use TBR research and data to build a competitive intelligence case for that company’s position in the market. 
]]></description>
	<itunes:subtitle><![CDATA[TBR senior analysts Kevin Collupy and Kelly Lesiczka join host Patrick Heffernan to debate India-centric IT services vendors Tata Consultancy Services (TCS) versus HCLTech. This discussion is part of TBR’s Vendor Showdown Series, where TBR analysts assum]]></itunes:subtitle>
	<content:encoded><![CDATA[TBR senior analysts Kevin Collupy and Kelly Lesiczka join host Patrick Heffernan to debate India-centric IT services vendors Tata Consultancy Services (TCS) versus HCLTech. This discussion is part of TBR’s Vendor Showdown Series, where TBR analysts assume the role of head of strategy for one of the companies they cover and use TBR research and data to build a competitive intelligence case for that company’s position in the market. 
]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/10/Episode-3-HCL-vs-TCS-V3.mp3" length="35884528" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[TBR senior analysts Kevin Collupy and Kelly Lesiczka join host Patrick Heffernan to debate India-centric IT services vendors Tata Consultancy Services (TCS) versus HCLTech. This discussion is part of TBR’s Vendor Showdown Series, where TBR analysts assume the role of head of strategy for one of the companies they cover and use TBR research and data to build a competitive intelligence case for that company’s position in the market.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/10/TBR-Talks-S6E3-Promo-Image.png"></itunes:image>
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		<ssp:url>https://tbri.com/wp-content/uploads/2026/10/TBR-Talks-S6E3-Promo-Image.png</ssp:url>
		<ssp:title>TCS vs. HCLTech Showdown: AI-driven Disruption</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>24:54</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/10/TBR-Talks-S6E3-Promo-Image.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>ServiceNow vs. Salesforce Showdown: AI Adoption</title>
	<link>https://tbri.com/podcast/servicenow-vs-salesforce-showdown-ai-adoption/</link>
	<pubDate>Fri, 09 Oct 2026 15:53:15 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
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	<description><![CDATA[Senior analysts Catie Merrill and Alex Demeule join host Patrick Heffernan to examine whether ServiceNow or Salesforce currently holds the stronger position in AI adoption. This discussion kicks off TBR’s Vendor Showdown Series. In this format, TBR analysts assume the role of head of strategy for one of the companies they cover and use TBR research and data to build a competitive intelligence case for that company’s position in the market. 
]]></description>
	<itunes:subtitle><![CDATA[Senior analysts Catie Merrill and Alex Demeule join host Patrick Heffernan to examine whether ServiceNow or Salesforce currently holds the stronger position in AI adoption. This discussion kicks off TBR’s Vendor Showdown Series. In this format, TBR analy]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<content:encoded><![CDATA[Senior analysts Catie Merrill and Alex Demeule join host Patrick Heffernan to examine whether ServiceNow or Salesforce currently holds the stronger position in AI adoption. This discussion kicks off TBR’s Vendor Showdown Series. In this format, TBR analysts assume the role of head of strategy for one of the companies they cover and use TBR research and data to build a competitive intelligence case for that company’s position in the market. 
]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/10/Episode-2-Vendor-Showdown-ServiceNow-vs-Salesforce-V2.mp3" length="39282176" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Senior analysts Catie Merrill and Alex Demeule join host Patrick Heffernan to examine whether ServiceNow or Salesforce currently holds the stronger position in AI adoption. This discussion kicks off TBR’s Vendor Showdown Series. In this format, TBR analysts assume the role of head of strategy for one of the companies they cover and use TBR research and data to build a competitive intelligence case for that company’s position in the market.]]></itunes:summary>
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		<ssp:url>https://tbri.com/wp-content/uploads/2026/10/TBR-Talks-S6E2-Promo-Image.png</ssp:url>
		<ssp:title>ServiceNow vs. Salesforce Showdown: AI Adoption</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>27:15</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/10/TBR-Talks-S6E2-Promo-Image.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Defining Success in AI and Digital Transformations</title>
	<link>https://tbri.com/podcast/defining-success-in-ai-and-digital-transformations/</link>
	<pubDate>Fri, 02 Oct 2026 18:02:09 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
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	<description><![CDATA[Industry expert and thought leader Nav Thethi and TBR Senior Analyst Stephanie Long join host Patrick Heffernan for a discussion on measuring success in AI transformations. ]]></description>
	<itunes:subtitle><![CDATA[Industry expert and thought leader Nav Thethi and TBR Senior Analyst Stephanie Long join host Patrick Heffernan for a discussion on measuring success in AI transformations.]]></itunes:subtitle>
	<content:encoded><![CDATA[Industry expert and thought leader Nav Thethi and TBR Senior Analyst Stephanie Long join host Patrick Heffernan for a discussion on measuring success in AI transformations. ]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/10/Episode-X-Nav-Thethi-V3.mp3" length="46136078" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Industry expert and thought leader Nav Thethi and TBR Senior Analyst Stephanie Long join host Patrick Heffernan for a discussion on measuring success in AI transformations.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/10/TBR-Talks-S6E1-Promo-Image.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://tbri.com/wp-content/uploads/2026/10/TBR-Talks-S6E1-Promo-Image.png</ssp:url>
		<ssp:title>Defining Success in AI and Digital Transformations</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>38:21</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/10/TBR-Talks-S6E1-Promo-Image.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Infrastructure Strategies: Measuring Profitability in the Age of AI</title>
	<link>https://tbri.com/podcast/infrastructure-strategies-measuring-profitability-in-the-age-of-ai/</link>
	<pubDate>Fri, 19 Jun 2026 15:39:48 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">https://tbri.com/?post_type=podcast&#038;p=18782</guid>
	<description><![CDATA[Principal Analyst Angela Lambert and Senior Analyst Ben Carbonneau, both of TBR’s IT Infrastructure team, join host Patrick Heffernan for a discussion on how TBR is approaching AI research in the infrastructure sector, including how AI is reshaping the business models of leading infrastructure vendors, including Dell, Hewlett Packard Enterprise, Lenovo and Supermicro.
]]></description>
	<itunes:subtitle><![CDATA[Principal Analyst Angela Lambert and Senior Analyst Ben Carbonneau, both of TBR’s IT Infrastructure team, join host Patrick Heffernan for a discussion on how TBR is approaching AI research in the infrastructure sector, including how AI is reshaping the b]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Infrastructure Strategies: Measuring Profitability in the Age of AI]]></itunes:title>
	<itunes:episode>16</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[Principal Analyst Angela Lambert and Senior Analyst Ben Carbonneau, both of TBR’s IT Infrastructure team, join host Patrick Heffernan for a discussion on how TBR is approaching AI research in the infrastructure sector, including how AI is reshaping the business models of leading infrastructure vendors, including Dell, Hewlett Packard Enterprise, Lenovo and Supermicro.
]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/06/Episode-16-RAMP-V1.mp3" length="32954720" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Principal Analyst Angela Lambert and Senior Analyst Ben Carbonneau, both of TBR’s IT Infrastructure team, join host Patrick Heffernan for a discussion on how TBR is approaching AI research in the infrastructure sector, including how AI is reshaping the business models of leading infrastructure vendors, including Dell, Hewlett Packard Enterprise, Lenovo and Supermicro.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/06/TBR-Talks-S5E16-Website.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://tbri.com/wp-content/uploads/2026/06/TBR-Talks-S5E16-Website.png</ssp:url>
		<ssp:title>Infrastructure Strategies: Measuring Profitability in the Age of AI</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>yes</itunes:block>
	<itunes:duration>00:22:52</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/06/TBR-Talks-S5E16-Website.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>yes</googleplay:block>
</item>

<item>
	<title>AI Disruption Index: Measuring AI’s Real Impact on Cloud, Software and Telecom Business Models</title>
	<link>https://tbri.com/podcast/ai-disruption-index-measuring-ais-real-impact-on-cloud-software-and-telecom-business-models/</link>
	<pubDate>Wed, 17 Jun 2026 13:34:47 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">249f10ea-6e58-5bdd-9fc8-29fd0a820b4c</guid>
	<description><![CDATA[TBR Principal Analyst Allan Krans and TBR Senior Analyst Stephanie Long join host Patrick Heffernan for a discussion on how TBR is measuring the impact of AI in the cloud & software and telecom markets. The discussion examines real-world examples of AI adoption, from automating network infrastructure monitoring and improving software development productivity to redefining workforce efficiency and operational decision making.]]></description>
	<itunes:subtitle><![CDATA[TBR Principal Analyst Allan Krans and TBR Senior Analyst Stephanie Long join host Patrick Heffernan for a discussion on how TBR is measuring the impact of AI in the cloud & software and telecom markets. The discussion examines real-world examples of AI a]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[AI Disruption Index: Measuring AI’s Real Impact on Cloud, Software and Telecom Business Models]]></itunes:title>
	<itunes:episode>15</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[TBR Principal Analyst Allan Krans and TBR Senior Analyst Stephanie Long join host Patrick Heffernan for a discussion on how TBR is measuring the impact of AI in the cloud & software and telecom markets. The discussion examines real-world examples of AI adoption, from automating network infrastructure monitoring and improving software development productivity to redefining workforce efficiency and operational decision making.]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/06/Episode-15-HIRI-cloud-and-telco-V1-website.mp3" length="12516285" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[TBR Principal Analyst Allan Krans and TBR Senior Analyst Stephanie Long join host Patrick Heffernan for a discussion on how TBR is measuring the impact of AI in the cloud & software and telecom markets. The discussion examines real-world examples of AI adoption, from automating network infrastructure monitoring and improving software development productivity to redefining workforce efficiency and operational decision making.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/06/TBR-Talks-S5E15-Website.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://tbri.com/wp-content/uploads/2026/06/TBR-Talks-S5E15-Website.png</ssp:url>
		<ssp:title>AI Disruption Index: Measuring AI’s Real Impact on Cloud, Software and Telecom Business Models</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>yes</itunes:block>
	<itunes:duration>00:34:35</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/06/TBR-Talks-S5E15-Website.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>yes</googleplay:block>
</item>

<item>
	<title>The AI Impact: Measuring Productivity, Profitability &#038; Business Model Change</title>
	<link>https://tbri.com/podcast/the-ai-impact-measuring-productivity-profitability-business-model-change/</link>
	<pubDate>Wed, 17 Jun 2026 12:07:11 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">https://tbri.com/?post_type=podcast&#038;p=18758</guid>
	<description><![CDATA[TBR President Chris Foster joins host Patrick Heffernan and Principal Analyst Bozhidar Hristov to discuss how TBR is tackling defining and measuring AI investments in the ever-evolving market. The trio looks at AI maturity and its impact on the broader technology ecosystem. They also introduce the latest in qualitative and quantitative benchmarking and analysis, TBR’s ©Human Intensity Reduction Index, also known as HIRI, a direct measure of the impact of a company’s AI, human capital, automation, utilization, offshore leverage and delivery model evolution on their operating margin. ]]></description>
	<itunes:subtitle><![CDATA[TBR President Chris Foster joins host Patrick Heffernan and Principal Analyst Bozhidar Hristov to discuss how TBR is tackling defining and measuring AI investments in the ever-evolving market. The trio looks at AI maturity and its impact on the broader t]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[The AI Impact: Measuring Productivity, Profitability & Business Model Change]]></itunes:title>
	<itunes:episode>14</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[TBR President Chris Foster joins host Patrick Heffernan and Principal Analyst Bozhidar Hristov to discuss how TBR is tackling defining and measuring AI investments in the ever-evolving market. The trio looks at AI maturity and its impact on the broader technology ecosystem. They also introduce the latest in qualitative and quantitative benchmarking and analysis, TBR’s ©Human Intensity Reduction Index, also known as HIRI, a direct measure of the impact of a company’s AI, human capital, automation, utilization, offshore leverage and delivery model evolution on their operating margin. ]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/06/Episode-X-HIRI-V1-website.mp3" length="9727509" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[TBR President Chris Foster joins host Patrick Heffernan and Principal Analyst Bozhidar Hristov to discuss how TBR is tackling defining and measuring AI investments in the ever-evolving market. The trio looks at AI maturity and its impact on the broader technology ecosystem. They also introduce the latest in qualitative and quantitative benchmarking and analysis, TBR’s ©Human Intensity Reduction Index, also known as HIRI, a direct measure of the impact of a company’s AI, human capital, automation, utilization, offshore leverage and delivery model evolution on their operating margin.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/06/TBR-Talks-S5E14-Website.png"></itunes:image>
	<ssp:image>
		<ssp:url>https://tbri.com/wp-content/uploads/2026/06/TBR-Talks-S5E14-Website.png</ssp:url>
		<ssp:title>The AI Impact: Measuring Productivity, Profitability &#038; Business Model Change</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>yes</itunes:block>
	<itunes:duration>00:28:20</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/06/TBR-Talks-S5E14-Website.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>yes</googleplay:block>
</item>

<item>
	<title>The Future of Consulting Services: AI, Fixed Pricing and Managed Services</title>
	<link>https://tbri.com/podcast/the-future-of-consulting-services-ai-fixed-pricing-and-managed-services/</link>
	<pubDate>Mon, 01 Jun 2026 15:07:52 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">https://tbri.com/?post_type=podcast&#038;p=18717</guid>
	<description><![CDATA[TBR Senior Analyst Kelly Lesiczka shares insights into the shift being seen around outcome-driven engagements, how the personas and buyers of these consultancies will evolve over the next five years, and the divergence of SI-focused players and consulting-focused players.]]></description>
	<itunes:subtitle><![CDATA[TBR Senior Analyst Kelly Lesiczka shares insights into the shift being seen around outcome-driven engagements, how the personas and buyers of these consultancies will evolve over the next five years, and the divergence of SI-focused players and consultin]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[The Future of Consulting Services: AI, Fixed Pricing and Managed Services]]></itunes:title>
	<itunes:episode>13</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[TBR Senior Analyst Kelly Lesiczka shares insights into the shift being seen around outcome-driven engagements, how the personas and buyers of these consultancies will evolve over the next five years, and the divergence of SI-focused players and consulting-focused players.]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/06/Episode-13-Kelly-V1-website.mp3" length="6607485" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[TBR Senior Analyst Kelly Lesiczka shares insights into the shift being seen around outcome-driven engagements, how the personas and buyers of these consultancies will evolve over the next five years, and the divergence of SI-focused players and consulting-focused players.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/06/TBR-Talks-S5E13-Promo.png"></itunes:image>
	<ssp:image>
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		<ssp:title>The Future of Consulting Services: AI, Fixed Pricing and Managed Services</ssp:title>
	</ssp:image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>yes</itunes:block>
	<itunes:duration>00:18:46</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/06/TBR-Talks-S5E13-Promo.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>yes</googleplay:block>
</item>

<item>
	<title>IT Services Market Forecast: The Levers to Pull to Accelerate Growth</title>
	<link>https://tbri.com/podcast/it-services-market-forecast-the-levers-to-pull-to-accelerate-growth/</link>
	<pubDate>Tue, 26 May 2026 13:26:04 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">https://tbri.com/?post_type=podcast&#038;p=18690</guid>
	<description><![CDATA[Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships. Additionally, Patrick shares insights into the merging of GlobalLogic and Hitachi Digital Services. ]]></description>
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	<itunes:title><![CDATA[IT Services Market Forecast: The Levers to Pull to Accelerate Growth]]></itunes:title>
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	<content:encoded><![CDATA[Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships. Additionally, Patrick shares insights into the merging of GlobalLogic and Hitachi Digital Services. ]]></content:encoded>
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	<itunes:summary><![CDATA[Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships. Additionally, Patrick shares insights into the merging of GlobalLogic and Hitachi Digital Services.]]></itunes:summary>
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	<googleplay:explicit>No</googleplay:explicit>
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<item>
	<title>Hitachi Digital &#038; GlobalLogic: Combining Ecosystems and Marketing</title>
	<link>https://tbri.com/podcast/hitachi-digital-globallogic-combining-ecosystems-and-marketing/</link>
	<pubDate>Tue, 19 May 2026 20:46:08 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
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	<description><![CDATA[Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships. Additionally, Patrick shares insights into the merging of GlobalLogic and Hitachi Digital Services. ]]></description>
	<itunes:subtitle><![CDATA[Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigatin]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Hitachi Digital & GlobalLogic: Combining Ecosystems and Marketing]]></itunes:title>
	<itunes:episode>11</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships. Additionally, Patrick shares insights into the merging of GlobalLogic and Hitachi Digital Services. ]]></content:encoded>
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	<itunes:summary><![CDATA[Patrick Corcoran, Vice President, Global Head of Marketing and External Relations at Hitachi Digital Services, shares insights on partner marketing, including the benefits of a 360-degree relationship with partners and the biggest challenges in navigating partner relationships. Additionally, Patrick shares insights into the merging of GlobalLogic and Hitachi Digital Services.]]></itunes:summary>
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	<googleplay:explicit>No</googleplay:explicit>
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<item>
	<title>AI and the Workforce: Why Augmentation Is Winning Over Automation</title>
	<link>https://tbri.com/podcast/ai-and-the-workforce-why-augmentation-is-winning-over-automation/</link>
	<pubDate>Mon, 11 May 2026 13:12:25 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
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	<description><![CDATA[Rob Kopel, Partner, AI Leader at PwC Australia, joins host Patrick Heffernan as well as TBR Principal Analyst Bozhidar Hristov and TBR Senior Analyst Alex Demeule to discuss practical delivery of AI solutions to clients. Rob shares his insights into how clients with more mature AI strategies are managing risks associated with adoption as well as where augmentation, rather than automation, makes sense in terms of cost efficiency. ]]></description>
	<itunes:subtitle><![CDATA[Rob Kopel, Partner, AI Leader at PwC Australia, joins host Patrick Heffernan as well as TBR Principal Analyst Bozhidar Hristov and TBR Senior Analyst Alex Demeule to discuss practical delivery of AI solutions to clients. Rob shares his insights into how ]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[AI and the Workforce: Why Augmentation Is Winning Over Automation]]></itunes:title>
	<itunes:episode>10</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[Rob Kopel, Partner, AI Leader at PwC Australia, joins host Patrick Heffernan as well as TBR Principal Analyst Bozhidar Hristov and TBR Senior Analyst Alex Demeule to discuss practical delivery of AI solutions to clients. Rob shares his insights into how clients with more mature AI strategies are managing risks associated with adoption as well as where augmentation, rather than automation, makes sense in terms of cost efficiency. ]]></content:encoded>
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	<itunes:summary><![CDATA[Rob Kopel, Partner, AI Leader at PwC Australia, joins host Patrick Heffernan as well as TBR Principal Analyst Bozhidar Hristov and TBR Senior Analyst Alex Demeule to discuss practical delivery of AI solutions to clients. Rob shares his insights into how clients with more mature AI strategies are managing risks associated with adoption as well as where augmentation, rather than automation, makes sense in terms of cost efficiency. ]]></itunes:summary>
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