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		<title>TBR Talks: Decoding Strategies and Ecosystems of the Globe&#039;s Top Tech Firms</title>
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		<description>Welcome to “TBR Talks: Decoding Strategies &amp; Ecosystems of the Globe’s Top Tech Firms.” Each week TBR Principal Analyst Patrick Heffernan chats with special guests on disruptions in the broad technology ecosystem. Patrick also answers key intelligence questions TBR analysts hear from executives and business unit leaders among top IT professional services firms, IT vendors, and telecom vendors and operators. 

TBR is an independent market, competitive and ecosystem intelligence firm that provides timely and actionable business and financial analyses in formats tailored to clients’ needs. </description>
		<lastBuildDate>Mon, 13 Apr 2026 16:51:51 +0000</lastBuildDate>
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		<copyright>Technology Business Research, Inc.</copyright>
		<itunes:subtitle>Decoding Strategies and Ecosystems of the Globe&#039;s Top Tech Firms</itunes:subtitle>
		<itunes:author>Technology Business Research, Inc.</itunes:author>
		<itunes:type>episodic</itunes:type>
		<itunes:summary>Welcome to “TBR Talks: Decoding Strategies &amp; Ecosystems of the Globe’s Top Tech Firms.” Each week TBR Principal Analyst Patrick Heffernan chats with special guests on disruptions in the broad technology ecosystem. Patrick also answers key intelligence questions TBR analysts hear from executives and business unit leaders among top IT professional services firms, IT vendors, and telecom vendors and operators. 

TBR is an independent market, competitive and ecosystem intelligence firm that provides timely and actionable business and financial analyses in formats tailored to clients’ needs. </itunes:summary>
		<itunes:owner>
			<itunes:name>Technology Business Research, Inc.</itunes:name>
			<itunes:email>haley.demers@tbri.com</itunes:email>
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				<title>TBR Talks: Decoding Strategies and Ecosystems of the Globe&#039;s Top Tech Firms</title>
				<link>https://tbri.com/series/tbr/</link>
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<item>
	<title>Why AI Is Fundamentally Reshaping Enterprise Operations</title>
	<link>https://tbri.com/podcast/why-ai-is-fundamentally-reshaping-enterprise-operations/</link>
	<pubDate>Mon, 13 Apr 2026 16:51:51 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
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	<description><![CDATA[Sid Nair, Cloud Growth lead at Accenture Americas, joins host Patrick Heffernan and TBR Principal Analyst Boz Hristov to discuss why AI is fundamentally reshaping enterprise operations, shifting from a technology initiative to a business-led transformation. They unpack the critical enablers of successful AI adoption — including data readiness, governance, talent and change management — and explore how buyers are navigating complex purchasing decisions across ecosystems of partners and platforms. ]]></description>
	<itunes:subtitle><![CDATA[Sid Nair, Cloud Growth lead at Accenture Americas, joins host Patrick Heffernan and TBR Principal Analyst Boz Hristov to discuss why AI is fundamentally reshaping enterprise operations, shifting from a technology initiative to a business-led transformati]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Why AI Is Fundamentally Reshaping Enterprise Operations]]></itunes:title>
	<itunes:episode>6</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[Sid Nair, Cloud Growth lead at Accenture Americas, joins host Patrick Heffernan and TBR Principal Analyst Boz Hristov to discuss why AI is fundamentally reshaping enterprise operations, shifting from a technology initiative to a business-led transformation. They unpack the critical enablers of successful AI adoption — including data readiness, governance, talent and change management — and explore how buyers are navigating complex purchasing decisions across ecosystems of partners and platforms. ]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/04/Episode-6-Sid-Nair-V3-website.mp3" length="58639724" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Sid Nair, Cloud Growth lead at Accenture Americas, joins host Patrick Heffernan and TBR Principal Analyst Boz Hristov to discuss why AI is fundamentally reshaping enterprise operations, shifting from a technology initiative to a business-led transformation. They unpack the critical enablers of successful AI adoption — including data readiness, governance, talent and change management — and explore how buyers are navigating complex purchasing decisions across ecosystems of partners and platforms.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/04/why-ai-is-fundamentally-reshaping-enterprise-operations-cover-scaled.jpg"></itunes:image>
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		<title>Why AI Is Fundamentally Reshaping Enterprise Operations</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:48:52</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/04/why-ai-is-fundamentally-reshaping-enterprise-operations-cover-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Mobile World Congress 2026: AI, Trust and Sovereignty Reshape the Telecom Landscape</title>
	<link>https://tbri.com/podcast/mobile-world-congress-2026-ai-trust-and-sovereignty-reshape-the-telecom-landscape/</link>
	<pubDate>Mon, 06 Apr 2026 20:04:44 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
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	<description><![CDATA[TBR Principal Analyst Chris Antlitz shares his top takeaways from Mobile World Congress 2026, including the growing importance of AI, sovereignty and trust in the telecom ecosystem. Chris digs into how telcos are positioning themselves as trusted stewards of data, the early-stage reality of agentic AI, and why sovereignty could emerge as a meaningful revenue opportunity. ]]></description>
	<itunes:subtitle><![CDATA[TBR Principal Analyst Chris Antlitz shares his top takeaways from Mobile World Congress 2026, including the growing importance of AI, sovereignty and trust in the telecom ecosystem. Chris digs into how telcos are positioning themselves as trusted steward]]></itunes:subtitle>
	<itunes:title><![CDATA[Mobile World Congress 2026: AI, Trust and Sovereignty Reshape the Telecom Landscape]]></itunes:title>
	<itunes:episode>5</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[TBR Principal Analyst Chris Antlitz shares his top takeaways from Mobile World Congress 2026, including the growing importance of AI, sovereignty and trust in the telecom ecosystem. Chris digs into how telcos are positioning themselves as trusted stewards of data, the early-stage reality of agentic AI, and why sovereignty could emerge as a meaningful revenue opportunity. ]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/04/Episode-5-Chris-on-MWC-V3.mp3" length="8758124" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[TBR Principal Analyst Chris Antlitz shares his top takeaways from Mobile World Congress 2026, including the growing importance of AI, sovereignty and trust in the telecom ecosystem. Chris digs into how telcos are positioning themselves as trusted stewards of data, the early-stage reality of agentic AI, and why sovereignty could emerge as a meaningful revenue opportunity.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/04/mobile-world-congress-2026-ai-trust-and-sovereignty-reshape-the-telecom-landscape-cover-scaled.jpg"></itunes:image>
	<image>
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		<title>Mobile World Congress 2026: AI, Trust and Sovereignty Reshape the Telecom Landscape</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:24:15</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/04/mobile-world-congress-2026-ai-trust-and-sovereignty-reshape-the-telecom-landscape-cover-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>AI Client Use Cases Done Right: Avoiding the Two Biggest Mistakes</title>
	<link>https://tbri.com/podcast/ai-client-use-cases-done-right-avoiding-the-two-biggest-mistakes/</link>
	<pubDate>Mon, 30 Mar 2026 13:47:07 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
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	<description><![CDATA[Principal Analyst Boz Hristov joins Patrick to break down key insights from recent analyst events with Fujitsu, Infosys and PwC. They explore what companies are getting right — and wrong — in presenting client use cases, as well as why in-person engagement remains critical for understanding strategy, culture and execution. 
]]></description>
	<itunes:subtitle><![CDATA[Principal Analyst Boz Hristov joins Patrick to break down key insights from recent analyst events with Fujitsu, Infosys and PwC. They explore what companies are getting right — and wrong — in presenting client use cases, as well as why in-person engageme]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[AI Client Use Cases Done Right: Avoiding the Two Biggest Mistakes]]></itunes:title>
	<itunes:episode>4</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[Principal Analyst Boz Hristov joins Patrick to break down key insights from recent analyst events with Fujitsu, Infosys and PwC. They explore what companies are getting right — and wrong — in presenting client use cases, as well as why in-person engagement remains critical for understanding strategy, culture and execution. 
]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/03/Episode-4-Boz-and-Heff-on-recent-website.mp3" length="10649780" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Principal Analyst Boz Hristov joins Patrick to break down key insights from recent analyst events with Fujitsu, Infosys and PwC. They explore what companies are getting right — and wrong — in presenting client use cases, as well as why in-person engagement remains critical for understanding strategy, culture and execution.]]></itunes:summary>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:28:20</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/03/ai-client-use-cases-done-right-avoiding-the-two-biggest-mistakes-cover-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Enterprise Insights: Turning AI Investments into Measurable Outcomes</title>
	<link>https://tbri.com/podcast/enterprise-insights-turning-ai-investments-into-measurable-outcomes/</link>
	<pubDate>Mon, 23 Mar 2026 17:49:15 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">https://tbri.com/?post_type=podcast&#038;p=18373</guid>
	<description><![CDATA[Rich Hermann, vice president of Sales, Accounting & Consulting Vertical at Intapp, explains how organizations are approaching AI infrastructure, data strategy and partnerships and discusses the evolving role of the ecosystem and what it takes for enterprises to turn AI investments into measurable outcomes. ]]></description>
	<itunes:subtitle><![CDATA[Rich Hermann, vice president of Sales, Accounting & Consulting Vertical at Intapp, explains how organizations are approaching AI infrastructure, data strategy and partnerships and discusses the evolving role of the ecosystem and what it takes for enterpr]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Enterprise Insights: Turning AI Investments into Measurable Outcomes]]></itunes:title>
	<itunes:episode>3</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[Rich Hermann, vice president of Sales, Accounting & Consulting Vertical at Intapp, explains how organizations are approaching AI infrastructure, data strategy and partnerships and discusses the evolving role of the ecosystem and what it takes for enterprises to turn AI investments into measurable outcomes. ]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/03/Episode-3-Rich-Hermann-V1-website.mp3" length="10345820" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Rich Hermann, vice president of Sales, Accounting & Consulting Vertical at Intapp, explains how organizations are approaching AI infrastructure, data strategy and partnerships and discusses the evolving role of the ecosystem and what it takes for enterprises to turn AI investments into measurable outcomes.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/03/enterprise-insights-turning-ai-investments-into-measurable-outcomes-cover-scaled.jpg"></itunes:image>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:28:46</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/03/enterprise-insights-turning-ai-investments-into-measurable-outcomes-cover-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Memory Supply Worries Amid PC Market Refresh Initiatives</title>
	<link>https://tbri.com/podcast/memory-supply-worries-amid-pc-market-refresh-initiatives/</link>
	<pubDate>Mon, 16 Mar 2026 14:32:04 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">https://tbri.com/?post_type=podcast&#038;p=18334</guid>
	<description><![CDATA[Principal Analyst Angela Lambert and Senior Analyst Ben Carbonneau discuss how supply chain dynamics are shaping the emerging AI PC market. They explore the reasons behind slower-than-expected AI PC adoption and the shift in memory production capacity. ]]></description>
	<itunes:subtitle><![CDATA[Principal Analyst Angela Lambert and Senior Analyst Ben Carbonneau discuss how supply chain dynamics are shaping the emerging AI PC market. They explore the reasons behind slower-than-expected AI PC adoption and the shift in memory production capacity.]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Memory Supply Worries Amid PC Market Refresh Initiatives]]></itunes:title>
	<itunes:episode>2</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[Principal Analyst Angela Lambert and Senior Analyst Ben Carbonneau discuss how supply chain dynamics are shaping the emerging AI PC market. They explore the reasons behind slower-than-expected AI PC adoption and the shift in memory production capacity. ]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/03/Episode-2-Ang-and-Ben-V2-website.mp3" length="7893524" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Principal Analyst Angela Lambert and Senior Analyst Ben Carbonneau discuss how supply chain dynamics are shaping the emerging AI PC market. They explore the reasons behind slower-than-expected AI PC adoption and the shift in memory production capacity.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/03/memory-supply-worries-amid-pc-market-refresh-initiatives-cover-scaled.jpg"></itunes:image>
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		<title>Memory Supply Worries Amid PC Market Refresh Initiatives</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:21:37</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/03/memory-supply-worries-amid-pc-market-refresh-initiatives-cover-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>Fujitsu Americas’ AI Transformation: CEO Asif Poonja Details Fujitsu’s AI Implementation and Transformation</title>
	<link>https://tbri.com/podcast/fujitsu-americas-ai-transformation-ceo-asif-poonja-details-fujitsus-ai-implementation-and-transformation/</link>
	<pubDate>Mon, 09 Mar 2026 13:18:51 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
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	<description><![CDATA[Patrick Heffernan speaks with Asif Poonja, Fujitsu’s Americas Region CEO, about how Fujitsu is evolving its consulting-led growth strategy, pursuing differentiated M&A, and navigating geopolitical and AI-driven disruption. Poonja explains how initiatives like Wayfinders and Uvance are expanding customer engagement beyond IT into business value creation, while AI adoption reshapes talent strategy and service delivery models. ]]></description>
	<itunes:subtitle><![CDATA[Patrick Heffernan speaks with Asif Poonja, Fujitsu’s Americas Region CEO, about how Fujitsu is evolving its consulting-led growth strategy, pursuing differentiated M&A, and navigating geopolitical and AI-driven disruption. Poonja explains how initiatives]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[Fujitsu Americas’ AI Transformation: CEO Asif Poonja Details Fujitsu’s AI Implementation and Transformation]]></itunes:title>
	<itunes:episode>1</itunes:episode>
	<itunes:season>5</itunes:season>
	<content:encoded><![CDATA[Patrick Heffernan speaks with Asif Poonja, Fujitsu’s Americas Region CEO, about how Fujitsu is evolving its consulting-led growth strategy, pursuing differentiated M&A, and navigating geopolitical and AI-driven disruption. Poonja explains how initiatives like Wayfinders and Uvance are expanding customer engagement beyond IT into business value creation, while AI adoption reshapes talent strategy and service delivery models. ]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2026/03/Episode-with-Asif-Poonja-Fujitsu-website.mp3" length="9486512" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Patrick Heffernan speaks with Asif Poonja, Fujitsu’s Americas Region CEO, about how Fujitsu is evolving its consulting-led growth strategy, pursuing differentiated M&A, and navigating geopolitical and AI-driven disruption. Poonja explains how initiatives like Wayfinders and Uvance are expanding customer engagement beyond IT into business value creation, while AI adoption reshapes talent strategy and service delivery models.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2026/03/FUJITS1-scaled.jpg"></itunes:image>
	<image>
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		<title>Fujitsu Americas’ AI Transformation: CEO Asif Poonja Details Fujitsu’s AI Implementation and Transformation</title>
	</image>
	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:41:43</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2026/03/FUJITS1-scaled.jpg"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>2026 Predictions: Federal IT Services</title>
	<link>https://tbri.com/podcast/2026-predictions-federal-it-services/</link>
	<pubDate>Thu, 05 Feb 2026 16:13:47 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">195701fa-682c-5283-bef9-448a6fffb963</guid>
	<description><![CDATA[Learn why 2026 is likely to bring stabilization rather than a full rebound, with defense, intelligence and national security-related spending remaining resilient while civilian agencies take longer to normalize procurement cycles. Additionally, the pair will look at what will matter most in 2026: accelerating partnership activity, deeper engagement with commercial technology providers, and AI-led modernization as a core differentiator for federal systems integrators]]></description>
	<itunes:subtitle><![CDATA[Learn why 2026 is likely to bring stabilization rather than a full rebound, with defense, intelligence and national security-related spending remaining resilient while civilian agencies take longer to normalize procurement cycles. Additionally, the pair ]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[2026 Predictions: Federal IT Services]]></itunes:title>
	<itunes:episode>19</itunes:episode>
	<itunes:season>4</itunes:season>
	<content:encoded><![CDATA[Learn why 2026 is likely to bring stabilization rather than a full rebound, with defense, intelligence and national security-related spending remaining resilient while civilian agencies take longer to normalize procurement cycles. Additionally, the pair will look at what will matter most in 2026: accelerating partnership activity, deeper engagement with commercial technology providers, and AI-led modernization as a core differentiator for federal systems integrators]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2025/12/Episode-19-Fed-Predictions-V1.mp3" length="5089100" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Learn why 2026 is likely to bring stabilization rather than a full rebound, with defense, intelligence and national security-related spending remaining resilient while civilian agencies take longer to normalize procurement cycles. Additionally, the pair will look at what will matter most in 2026: accelerating partnership activity, deeper engagement with commercial technology providers, and AI-led modernization as a core differentiator for federal systems integrators]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2025/12/TBR-Talks-S4E19-Promo-Image-e1768058405983.png"></itunes:image>
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		<title>2026 Predictions: Federal IT Services</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:13:47</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2025/12/TBR-Talks-S4E19-Promo-Image-e1768058405983.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>2026 Predictions: Devices &#038; IT Infrastructure</title>
	<link>https://tbri.com/podcast/2026-predictions-devices-and-it-infrastructure/</link>
	<pubDate>Fri, 30 Jan 2026 16:16:18 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
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	<description><![CDATA[TBR Senior Analyst Ben Carbonneau breaks down why he believes AI PCs will evolve from early-stage adoption to full-market dominance within the next decade and discusses the role Microsoft and Windows on ARM will play, how collaboration across the ecosystem could reshape competition, and why “prioritization for premiumization” may become the defining strategy for vendors heading into 2026. Additionally, from AI adoption at the edge and ROI-driven use cases, to the ripple effects of data center modernization and VMware decision making, TBR Principal Analyst Angela Lambert discusses how changing customer expectations will influence demand across the infrastructure stack in the new year. She also weighs in on the modernization versus transformation debate, shifts in AI-accelerated server investment, and which vendors — from silicon providers to OEMs — are best positioned to lead in 2026. ]]></description>
	<itunes:subtitle><![CDATA[TBR Senior Analyst Ben Carbonneau breaks down why he believes AI PCs will evolve from early-stage adoption to full-market dominance within the next decade and discusses the role Microsoft and Windows on ARM will play, how collaboration across the ecosyst]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[2026 Predictions: Devices & IT Infrastructure]]></itunes:title>
	<itunes:episode>18</itunes:episode>
	<itunes:season>4</itunes:season>
	<content:encoded><![CDATA[TBR Senior Analyst Ben Carbonneau breaks down why he believes AI PCs will evolve from early-stage adoption to full-market dominance within the next decade and discusses the role Microsoft and Windows on ARM will play, how collaboration across the ecosystem could reshape competition, and why “prioritization for premiumization” may become the defining strategy for vendors heading into 2026. Additionally, from AI adoption at the edge and ROI-driven use cases, to the ripple effects of data center modernization and VMware decision making, TBR Principal Analyst Angela Lambert discusses how changing customer expectations will influence demand across the infrastructure stack in the new year. She also weighs in on the modernization versus transformation debate, shifts in AI-accelerated server investment, and which vendors — from silicon providers to OEMs — are best positioned to lead in 2026. ]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2025/12/Episode-18-Devices-Infrastructur.mp3" length="5547812" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[TBR Senior Analyst Ben Carbonneau breaks down why he believes AI PCs will evolve from early-stage adoption to full-market dominance within the next decade and discusses the role Microsoft and Windows on ARM will play, how collaboration across the ecosystem could reshape competition, and why “prioritization for premiumization” may become the defining strategy for vendors heading into 2026. Additionally, from AI adoption at the edge and ROI-driven use cases, to the ripple effects of data center modernization and VMware decision making, TBR Principal Analyst Angela Lambert discusses how changing customer expectations will influence demand across the infrastructure stack in the new year. She also weighs in on the modernization versus transformation debate, shifts in AI-accelerated server investment, and which vendors — from silicon providers to OEMs — are best positioned to lead in 2026.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2025/12/TBR-Talks-S4E18-Promo-Image-e1768057774762.png"></itunes:image>
	<image>
		<url>https://tbri.com/wp-content/uploads/2025/12/TBR-Talks-S4E18-Promo-Image-e1768057774762.png</url>
		<title>2026 Predictions: Devices &#038; IT Infrastructure</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:15:04</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2025/12/TBR-Talks-S4E18-Promo-Image-e1768057774762.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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<item>
	<title>2026 Predictions: Managed Services</title>
	<link>https://tbri.com/podcast/2026-predictions-managed-services/</link>
	<pubDate>Fri, 23 Jan 2026 16:27:06 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
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	<description><![CDATA[Digital Transformation Principal Analyst Bozhidar Hristov unpacks TBR’s predictions for the next three to five years of change in the IT services market. The conversation explores a fundamental shift underway in managed services: from a cost-optimization and labor-arbitrage model to a growth-oriented, insight-driven entry point for consulting, integration and modernization services. Boz explains why managed services are increasingly becoming a “door opener” rather than a back-end support function and examines why this pivot has been difficult for many consultancies to execute. 
]]></description>
	<itunes:subtitle><![CDATA[Digital Transformation Principal Analyst Bozhidar Hristov unpacks TBR’s predictions for the next three to five years of change in the IT services market. The conversation explores a fundamental shift underway in managed services: from a cost-optimization]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[2026 Predictions: Managed Services]]></itunes:title>
	<itunes:episode>17</itunes:episode>
	<itunes:season>4</itunes:season>
	<content:encoded><![CDATA[Digital Transformation Principal Analyst Bozhidar Hristov unpacks TBR’s predictions for the next three to five years of change in the IT services market. The conversation explores a fundamental shift underway in managed services: from a cost-optimization and labor-arbitrage model to a growth-oriented, insight-driven entry point for consulting, integration and modernization services. Boz explains why managed services are increasingly becoming a “door opener” rather than a back-end support function and examines why this pivot has been difficult for many consultancies to execute. 
]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2025/12/Episode-17-Managed-Services-Pred.mp3" length="5359028" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[Digital Transformation Principal Analyst Bozhidar Hristov unpacks TBR’s predictions for the next three to five years of change in the IT services market. The conversation explores a fundamental shift underway in managed services: from a cost-optimization and labor-arbitrage model to a growth-oriented, insight-driven entry point for consulting, integration and modernization services. Boz explains why managed services are increasingly becoming a “door opener” rather than a back-end support function and examines why this pivot has been difficult for many consultancies to execute.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2025/12/TBR-Talks-S4E17-Promo-Image-e1768056625725.png"></itunes:image>
	<image>
		<url>https://tbri.com/wp-content/uploads/2025/12/TBR-Talks-S4E17-Promo-Image-e1768056625725.png</url>
		<title>2026 Predictions: Managed Services</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:14:10</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2025/12/TBR-Talks-S4E17-Promo-Image-e1768056625725.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
</item>

<item>
	<title>2026 Predictions: Alliances &#038; Partnerships</title>
	<link>https://tbri.com/podcast/2026-predictions-alliances-and-partnerships/</link>
	<pubDate>Fri, 16 Jan 2026 14:15:00 +0000</pubDate>
	<dc:creator><![CDATA[Technology Business Research, Inc.]]></dc:creator>
	<guid isPermaLink="false">f9eedea0-08c2-58a5-a4e0-43d92f783c61</guid>
	<description><![CDATA[TBR’s ecosystem intelligence experts break down 2026 predictions for alliances and partnerships across cloud, software, infrastructure and the rapidly evolving edge ecosystem. The team dives into the resurgence of enterprise edge, why AI is accelerating demand for edge deployments, and how systems integrators and OEMs are redefining orchestration, commercial models, and partner engagement as infrastructure and platforms become tightly integrated. ]]></description>
	<itunes:subtitle><![CDATA[TBR’s ecosystem intelligence experts break down 2026 predictions for alliances and partnerships across cloud, software, infrastructure and the rapidly evolving edge ecosystem. The team dives into the resurgence of enterprise edge, why AI is accelerating ]]></itunes:subtitle>
	<itunes:episodeType>full</itunes:episodeType>
	<itunes:title><![CDATA[2026 Predictions: Telecom]]></itunes:title>
	<itunes:episode>16</itunes:episode>
	<itunes:season>4</itunes:season>
	<content:encoded><![CDATA[TBR’s ecosystem intelligence experts break down 2026 predictions for alliances and partnerships across cloud, software, infrastructure and the rapidly evolving edge ecosystem. The team dives into the resurgence of enterprise edge, why AI is accelerating demand for edge deployments, and how systems integrators and OEMs are redefining orchestration, commercial models, and partner engagement as infrastructure and platforms become tightly integrated. ]]></content:encoded>
	<enclosure url="https://tbri.com/wp-content/uploads/2025/12/Episode-16-Alliances-Predictions.mp3" length="8255204" type="audio/mpeg"></enclosure>
	<itunes:summary><![CDATA[TBR’s ecosystem intelligence experts break down 2026 predictions for alliances and partnerships across cloud, software, infrastructure and the rapidly evolving edge ecosystem. The team dives into the resurgence of enterprise edge, why AI is accelerating demand for edge deployments, and how systems integrators and OEMs are redefining orchestration, commercial models, and partner engagement as infrastructure and platforms become tightly integrated.]]></itunes:summary>
	<itunes:image href="https://tbri.com/wp-content/uploads/2025/12/TBR-Talks-S4E16-Promo-Image-e1768055973363.png"></itunes:image>
	<image>
		<url>https://tbri.com/wp-content/uploads/2025/12/TBR-Talks-S4E16-Promo-Image-e1768055973363.png</url>
		<title>2026 Predictions: Alliances &#038; Partnerships</title>
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	<itunes:explicit>false</itunes:explicit>
	<itunes:block>no</itunes:block>
	<itunes:duration>00:22:22</itunes:duration>
	<itunes:author><![CDATA[Technology Business Research, Inc.]]></itunes:author>	<googleplay:image href="https://tbri.com/wp-content/uploads/2025/12/TBR-Talks-S4E16-Promo-Image-e1768055973363.png"></googleplay:image>
	<googleplay:explicit>No</googleplay:explicit>
	<googleplay:block>no</googleplay:block>
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